Tag: ford motor co

The Waiting Game: List of Automakers Standing in Line for EPA Approval Grows

As previously reported, vehicle certifications have been suspended during the current government shutdown. While this is normally a non-issue, the extended length of this federal deferment is starting to spook automakers. Fiat Chrysler has already bemoaned the situation, as it’s currently waiting for the Environmental Protection Agency to approve its Ram Heavy Duty pickups. While the […]

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Here Come Ford’s Layoffs: Automaker Outlines Its Euro Restructuring Plan

On Thursday, Ford announced preliminary details of a plan that will ultimately erase thousands of European jobs in an attempt to return the business to profitability. The decision comes after several reports indicated the automaker’s restructuring program will be particularly hard on the region. The plan now officially includes a slimmer product lineup, which is […]

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Ford Plans to Cut Thousands of Jobs Across Europe

LONDON — Ford Motor Company plans to cut thousands of jobs across Europe in a bid to reduce costs and improve profitability, the company said on Thursday. The company, which has 68,000 employees in Europe, including through joint ventures, did not specify exactly how many jobs would be lost, but a press officer confirmed that […]

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Superformance Is Actually Building the Shelby GR-1 Concept

If you’re of a certain age, you’ll probably recall the Ford Shelby GR-1 Concept revealed at the 2005 North American International Auto Show after a brief stint as a clay model. Having already introduced the Shelby Cobra Concept as the hypothetical successor to the American roadster inspired by the original AC Cobra in 2004, Ford wanted a […]

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U.S. Auto Sales Put Up a Big Number, but Show Signs of Strain

As they recorded another year of strong United States sales, automakers said Thursday that they saw little cause for concern in the months ahead. But a closer look shows signs of strain emerging on several fronts. Annual sales reached 17.3 million new cars and light trucks last year, a rise of 0.6 percent from 2017. […]

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Ford’s Bronco: Not So Global After All

Relaunching the Bronco is a no-brainer for North America. With credits like Longmire and the O.J. Simpson police chase under its belt, there is just too much buzz around the model not to bring it back. Unfortunately, the rest of the world doesn’t have the same rich history with the vehicle — leaving them in […]

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It Begins: Ford Restructuring Ends Production at Blanquefort Plant in France

As part of Ford’s massive restructuring plan, which is said to focus primarily on its European assets, the automaker will end assembly at its Blanquefort transmission plant in France next year. Its 850 employees will now have to find gainful employment elsewhere by August. However, there was a brief glimmer of hope after transmission supplier Punch Powerglide (encouraged […]

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Distressed Dealers Convince Lincoln to Postpone Standalone Stores

This time last year, Lincoln was busy promoting its Experience Centers — storefronts that promote the brand and its products, but don’t serve as active dealerships. Then, in August, it asked around 80 Ford/Lincoln dealerships to commit to building separate Lincoln-only facilities by July. It was an attempt to elevate the premium brand by making it […]

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Ford Launches Phase One of Its Restructuring Plan; Changes Target Money-losing European Arm

Ford Europe announced it had shuffled its leadership on Friday as part of a larger restructuring plan, appointing executives in Germany and the United Kingdom to oversee “Sprint to 6 Reset and Redesign.” The strategy seeks to achieve a 6 percent EBIT (earnings before interest and taxes) margin, investing only in products and services that it believes best […]

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25k or No? Ford CEO Discounts Job Loss Claims

Earlier this week we mentioned that Ford’s restructuring plan might closely mimic General Motors’ strategy — resulting in widespread job losses. That theory was backed by an analysis from Morgan Stanley, which presumed the Dearborn-based automaker is likely to surpass GM in terms of layoffs, based on how much each intends to free up. Back […]

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Ford Running Out of Focus Sedans; What About Jobs?

Ford’s decision to abandon sedans and non-utility hatchbacks is quickly coming to a head. While the choice rubbed many of us the wrong way, we attempted to view the situation through the lens of business and urged everyone not to panic if they wanted to purchase a Fusion or Focus sedan before they were all […]

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New Ford Mustang Shelby GT500 Coming to Detroit in January

Not to be outdone by Toyota’s announcement of an all-wheel drive Prius at the Los Angeles Auto Show, Ford issued a teaser promoting the most capable variant of one of its own iconic models — the Mustang Shelby GT500. However, the car isn’t coming to LA. According to Ford’s social media accounts and a new […]

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Ghosn Arrest Exposes Stress in Japanese-French Auto Marriage

There is probably never a good time for an auto empire to have its leader thrown in jail. But for Nissan and Renault, the arrest of Carlos Ghosn comes at an especially inopportune moment. The two carmakers can ill afford turmoil in the alliance headed by Mr. Ghosn when the global auto market is entering […]

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What Does Ford Look Like As a Mobility Company?

These days, every automaker is in the midst of a metamorphosis, eager to emerge from their chrysalis as a “mobility company.” Even brands that don’t seem bent on completely revolutionizing their business model now use the term in reference to themselves. Ford, which has positioned itself as a mobility company ever since Mark Fields was steering […]

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Volkswagen and Ford Move Closer to an Agreement on Autonomy, Electrification, Assembly

Volkswagen AG and Ford Motor Co. continue to become more chummy with each passing day. They may even be on the cusp of sittin’ in a tree, K-I-S-S-I-N-G. After signing a Memorandum of Understanding in June, executives are now hinting at widespread collaboration. Ford wants help in Europe and Latin America, areas awash in a sea of […]

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Ford Expands Paid Time Off for New Parents

Wages may have stagnated, but companies know they can still curry the public’s favor by other means. Because corporations aren’t people, despite the government saying otherwise, they can’t really be good or evil. This frequently results in meaningless pandering, perplexing business decisions, or disingenuous marketing that pushes an empty moral narrative in an attempt to […]

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Ford Performance, RTR Vehicles Unveil Limited Edition Series 1 Mustang

Ford Performance hooked up with drifter Vaughn Gittin Jr. and his RTR Vehicles team to produce a rather curious offspring. Their love child, the Series 1 Mustang RTR, pays homage to the track car that inspired it while attempting to remain grounded in the world of daily driving. The limited-edition model (package, really) can spawn from […]

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The New Benefits of Brand Loyalty

For the most part, the major benefit of brand loyalty is not getting into an argument with your family members at the dinner table. Grandpa worked for General Motors, Dad buys Chevy exclusively, and you decided not to buck the trend. You even bragged about Aunt Beth helping you get a sweet deal on that […]

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Trade War Watch: Ford Blames Trump for Sky-high Steel Prices

Ford Motor Co. is blaming Donald Trump’s commodity tariffs for elevating U.S. steel prices higher than any other market on the planet. Regardless of your opinion on the president’s policies (the economy is reportedly booming), it’s a little hard to rebuff Ford’s criticisms on this one. The automaker’s now going straight to the source in […]

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