Tag: Online Advertising

Sandra Bullock and Ellen DeGeneres Sue Pop-Up Websites Over Misleading Ads

LOS ANGELES — Sandra Bullock and Ellen DeGeneres have spent the last two years in a behind-the-scenes battle with obscure internet companies that peddle beauty products with fabricated endorsements. As soon as one site is taken down, another pops up in its place. Tired of playing Whac-a-Mole, the stars went public with their fight on […]

Read More

Facebook Isn’t Just Allowing Lies, It’s Prioritizing Them

“First, do no harm,” a doctrine typically associated with the practice of medicine, is the right ethic when it comes to decisions surrounding Silicon Valley’s paid promotion technologies and their effects on elections and democracy. A desire to avoid harm — in particular, the spread of misinformation — is part of what persuaded Twitter’s chief […]

Read More

The Real Reason Facebook Won’t Fact-Check Political Ads

When Twitter’s chief executive, Jack Dorsey, announced on Wednesday that Twitter would no longer host political advertisements, he scored points with those who lament the ways social media platforms have polluted political culture. At Facebook, Mark Zuckerberg responded by reaffirming that his company would continue to distribute political ads without fact-checking them. “In a democracy, […]

Read More

Behind Apple’s ‘Slow-Roll’ Marketing Push for Its New Streaming Service

Show business may be Apple’s latest big experiment — but it is not the company’s top priority. How can you tell? By comparing the amount Apple has spent in recent months to advertise Apple TV Plus with how much it has allocated to getting the word out on the latest iPhone. In October, Apple spent […]

Read More

Aaron Sorkin: An Open Letter to Mark Zuckerberg

Mark, In 2011, I wrote “The Social Network” and I know you wish I hadn’t. You protested that the film was inaccurate and that Hollywood didn’t understand that some people build things just for the sake of building them. (We do understand that — we do it every day.) I didn’t push back on your […]

Read More

Your Move, Facebook

That’s one small step by @jack, one giant leap for tweetkind. It’s not as significant as man conquering space, but Twitter’s chief executive, Jack Dorsey, moonwalked into the digital future on Wednesday with a move that was both unexpected and inevitable. In a Twitter thread (of course), he declared that the company would no longer […]

Read More

Twitter Will Ban All Political Ads, C.E.O. Dorsey Says

SAN FRANCISCO — Jack Dorsey, Twitter’s chief executive, said on Wednesday that the social media service would ban political ads on its platform, in a stark contrast to rival Facebook, which has faced blowback for taking a hands-off approach to political advertising. Mr. Dorsey announced the decision on Twitter, saying he believed that the reach […]

Read More

Trump, Zuckerberg & Pals Are Breaking America

If America’s worst enemies had spent years designing a plan to erode our greatest strengths, they could not have done better than what some of our fellow citizens are doing to the country every day for short-term financial or political gain. Prominent figures in government, politics and commerce are behaving in ways that are so […]

Read More

Google, in Rare Stumble, Posts 23% Decline in Profit

SEATTLE — Alphabet, the parent company of Google, said on Monday that its quarterly profit fell 23 percent after it sharply increased spending, in a rare financial stumble by the tech giant. Alphabet reported that its revenue rose 20 percent to $40.5 billion for the third quarter, but that profit dropped to $7.07 billion. Profit, […]

Read More

Dissent Erupts at Facebook Over Hands-Off Stance on Political Ads

SAN FRANCISCO — The letter was aimed at Mark Zuckerberg, Facebook’s chief executive, and his top lieutenants. It decried the social network’s recent decision to let politicians post any claims they wanted — even false ones — in ads on the site. It asked Facebook’s leaders to rethink the stance. Facebook’s position on political advertising […]

Read More

They Know What You Watched Last Night

A spate of streaming services are on their way from major tech and entertainment companies, promising viewers a trove of binge-worthy new shows and movies. There’s something for advertisers, too: your personal data. Recent deals involving the media conglomerate AT&T, the streaming device seller Roku, the advertising giant Publicis and other companies have expanded the […]

Read More

Facebook Calls Truce With Publishers as It Unveils Facebook News

SAN FRANCISCO — Facebook and the publishing industry have long been frenemies: Occasionally they teamed up, but mostly they competed. Now the two sides have formed an uneasy truce. Facebook on Friday unveiled Facebook News, its latest foray into digital publishing. The product is a new section of the social network’s mobile app that is […]

Read More

Trump Campaign Floods Web With Ads, Raking In Cash as Democrats Struggle

On any given day, the Trump campaign is plastering ads all over Facebook, YouTube and the millions of sites served by Google, hitting the kind of incendiary themes — immigrant invaders, the corrupt media — that play best on platforms where algorithms favor outrage and political campaigns are free to disregard facts. Even seemingly ominous […]

Read More

Biden Escalates Attack on Facebook Over False Political Ads

WASHINGTON — A 30-second video ad that ran on Facebook this week falsely accused former Vice President Joseph R. Biden Jr. of blackmailing Ukrainian officials to stop an investigation of his son. “Send Quid Pro Joe Biden into retirement,” a narrator in the ad intoned. The video wasn’t released by the Trump campaign, which has […]

Read More

Tech Companies Are Destroying Democracy and the Free Press

As the presidential election approaches, the cracks in the digital facade are once again showing. Facebook just removed an “I Love America” page, run by Ukrainians, which pushed recycled pro-Trump imagery from the Internet Research Agency, the Russian group that tried to influence the 2016 election. As it turned out, “I Love America” wasn’t state […]

Read More

Warren Dares Facebook With Intentionally False Political Ad

WASHINGTON — Elizabeth Warren is playing a game of dare with Facebook. The Democratic presidential candidate bought a political ad on the social network this past week that purposefully includes false claims about Facebook’s chief executive, Mark Zuckerberg, and President Trump to goad the social network to remove misinformation in political ads ahead of the […]

Read More

A Spice Company Spent $92,000 on Pro-Impeachment Facebook Ads in a Week

Candidates, campaigns and companies have unleashed a flood of Facebook advertisements related to impeachment, and it might come as no surprise that President Trump and his re-election campaign are far outspending everyone else. But last week, the second biggest spender was an entity you might not be familiar with: a purveyor of pepper, paprika and […]

Read More

10 Tips to Avoid Leaving Tracks Around the Internet

Google and Facebook collect information about us and then sell that data to advertisers. Websites deposit invisible “cookies” onto our computers and then record where we go online. Even our own government has been known to track us. When it comes to digital privacy, it’s easy to feel hopeless. We’re mere mortals! We’re minuscule molecules […]

Read More

The Online Ad World Is Murky. A Group of Companies Wants to Fix That.

A group of 16 companies — including leading ad tech firms, ad agencies and publishers — is trying to help clean up the murky world of digital advertising. On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising supply chain. They committed to standards and practices for […]

Read More