Tag: Advertising and Marketing

Investors Push Home Depot and Omnicom to Steer Ads From Misinformation

Companies have struggled in recent years to reach potential customers while making sure their online ads do not appear close to dubious, salacious or potentially harmful content. AARP, which was mentioned in the NewsGuard report as one of the companies that had placed ads on sites promoting false election claims, said that, despite rigorous monitoring […]

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Behind a Secret Deal Between Google and Facebook

The Wall Street Journal had reported on aspects of the draft complaint earlier. The swell of recent antitrust cases filed against Google and Facebook has cast a spotlight on lucrative deals among Big Tech. In October, the Justice Department sued Google and homed in on an agreement with Apple to feature Google as the preselected […]

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As Corporate America Flees Trump’s Side, MyPillow’s C.E.O. Stands by It

Days after the storming of the Capitol, many American companies, including AT&T, Dow, Airbnb and Morgan Stanley, tried to distance themselves from the political violence by announcing that they would stop giving money to the 147 Republican members of Congress who objected to certifying the election results on Jan. 6. MyPillow, a bedding company run […]

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Why Your New Year’s Diet Is Doomed

Unfortunately, ultra-processed foods aren’t as readily condemned as tobacco. While we know that nicotine is addictive and that cigarettes deliver a range of carcinogens, there are many ways (yet no single way) that the standard American diet increases the risk of other causes of premature death. The interactions among calorie intake, exercise, fat accumulation, insulin […]

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Quibi is selling content to Roku

Quibi was the biggest bust of the streaming boom. But it has something Roku wants — more than 100 original programs. Quibi, which announced that it was closing six months after a much-hyped introduction, is in talks to sell its content to Roku, the streaming device maker with a streaming app of its own. The […]

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Does Coconut Oil Deserve Its Health Halo?

Dr. Greenland echoed that assessment, stating that “the marketing of coconut oil is confusing. It’s trying to sell it as a healthy fat, but those who know its composition don’t think that at all.” These and other experts part company with advertisers and advocates for coconut oil based on its chemical makeup and the well-established […]

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Shirley Young, Businesswoman and Cultural Diplomat to China, Dies at 85

Ms. Young’s ideas were not the only revolutionary thing about her. At the time, most employers offered severance packages to pregnant women, on the assumption that once they gave birth, they would never return to work. When in 1963, expecting her first child, she insisted otherwise, Grey Advertising had to invent its first maternity policy. […]

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The Girl Scouts Accuse the Boy Scouts of Unfair Competition in Trademark Dispute

The recruiting pitches are strikingly familiar: Character-building and leadership opportunities for girls await in time-honored scouting programs. But in a filing in federal court last week, the Girl Scouts of the U.S.A. said this wasn’t its recruitment message, but that of a rival organization — the Boy Scouts of America — that it accused of […]

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A Century After Phony Flu Ads, Companies Hype Dubious Covid Cures

With a pandemic raging, a spate of ads promised dubious remedies in the form of lozenges, tonics, unguents, blood-builders and an antiseptic shield to be used while kissing. That was in 1918, during the influenza outbreak that eventually claimed an estimated 50 million lives, including 675,000 in the United States. More than a century later, […]

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The Fate and Fortunes of the Fashion-Adjacent Economy

Tamu McPherson, one of the original street-style stars and a former editor of Grazia Italia, has 319,000 followers on Instagram. For years, many have watched her pose in immaculately styled outfits at runway shows, glittery parties and on vacation. During the fashion weeks in September 2019, Ms. McPherson, who was born in Jamaica and lives […]

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The Antitrust Case Against Big Tech, Shaped by Tech Industry Exiles

“Who the heck consents to having a company track them across the internet,” she remembered thinking. “They could only do it because they had monopoly power to do something that clearly goes against consumer interests.” After leaving the ad world in 2017, she spent the next year researching and writing a paper on why Facebook […]

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Apple and Facebook’s Fight Over Your Data Privacy

Facebook grew to be one of the world’s largest companies by gathering up large quantities of personal data and auctioning them off to advertisers. Now that Apple is posing a threat to that business, Facebook has embarked on a quixotic marketing campaign against its rival that it says is really about saving small businesses. It’s […]

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Bed Bath and Beyond’s Big, Ubiquitous Coupon: An Oral History

The F.B.I. found one in the junk drawer at the Santa Monica hide-out of the notorious mobster Whitey Bulger, which goes to show that gangsters are just like everybody else. There’s probably one or two clipped to your car’s visor, and there could be a pile in the lobby of your building right at this […]

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Facebook Takes the Gloves Off in Feud With Apple

For years, signs of discord have brewed between Facebook and Apple. Their chief executives, Apple’s Tim Cook and Facebook’s Mark Zuckerberg, have periodically taken thinly veiled shots at each other. “If they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried,” Mr. Cook said of companies […]

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Wary Companies Hesitate on Super Bowl Commercials, Citing Pandemic

It seemed like money well spent, when Sabra paid millions to book a 30-second slot for the 2020 Super Bowl. For one thing, the game drew an audience of 99.9 million, meaning it delivered on its promise of getting the hummus brand’s name before a broad public. Then there was the ad itself. Unlike so […]

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Mumbai Police Arrest Vikas Khanchandani of Republic TV

The police in Mumbai on Sunday arrested the chief executive of a right-wing television news broadcaster on suspicion of manipulating ratings figures, escalating a clash that has roiled India’s voluble but increasingly partisan media scene. The police said they had arrested Vikas Khanchandani, the chief executive of ARG Outlier Media, at his home in Mumbai, […]

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Work-From-Home Scheme Targeting Latinas Netted $7 Million, U.S. Says

The federal government has sued a Los Angeles County telemarketing company that officials said had reaped $7 million by making false promises of work-from-home opportunities to female viewers of Spanish-language television stations, exploiting their economic insecurity — and later, their worries over the coronavirus pandemic. The company, Moda Latina BZ, made false representations in television […]

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After a Hard Year, Holiday Commercials Get Real

For television viewers, the holiday season means commercials filled with rosy-cheeked Santas, computer-generated polar bears and brand-new cars festooned with big red bows. This time around, at the close of a hard year, the annual advertising blitz includes stark reminders of the coronavirus pandemic mixed into the usual images of shopping sprees and festive cheer. […]

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Can These Period Underwear Crusaders Convert You?

The concept of “blood” and “bleeding” is generally avoided in mass marketing for period products. It was only recently, and with some fanfare, that commercials showed red liquid being absorbed, instead of blue. But when it comes to period underwear — an increasingly popular type of underwear made with extra-absorbent fabric — it’s difficult to […]

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Guns, Drugs and Viral Content: Welcome to Cartel TikTok

MEXICO CITY — Tiger cubs and semiautomatic weapons. Piles of cash and armored cars. Fields of poppies watered to the sound of ballads glorifying Mexican drug cartel culture. This is the world of Cartel TikTok, a genre of videos depicting drug trafficking groups and their activities that is racking up hundreds of thousands of views […]

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Dena Dietrich, Who Found TV Fame as Mother Nature, Dies at 91

Dena Dietrich, the kindly face and fearsome power of Mother Nature to American television viewers in the 1970s, died on Saturday in Los Angeles. She was 91. The death was announced by SAG-AFTRA, the actors’ union. Ms. Dietrich was in her early 40s in 1971 when she filmed the first of the television commercials that […]

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‘Thumb-Stopping.’ ‘Humaning.’ ‘B4H.’ The Strange Language of Modern Marketing.

‘HUMANING’ .interactive-leadin#interactive-leadin { text-align: center; } .interactive-leadin#interactive-leadin span.g-ashwin-override { font-family: nyt-franklin, arial, sans-serif; font-weight: 700; color: #333; font-size: 1rem; letter-spacing: 0.5px; } .interactive-leadin#interactive-leadin span.g-ashwin-override:after { border-bottom: 3px solid #333; display: block; content: “”; width: 15%; max-width: 200px; margin-left: auto; margin-right: auto; } Kelsey McClellan for The New York Times The ad business is overrun with […]

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Ad Council’s Challenge: Persuade Skeptics to Believe in Covid Vaccines

With coronavirus cases on the rise and communities returning to lockdown across the country, a marketing push is underway to persuade skeptical Americans to immunize themselves once vaccines are ready. The federal government, which has sent mixed messages about a pandemic that has caused more than 250,000 deaths nationwide, is not leading the charge. Instead, […]

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BuzzFeed is Buying HuffPost

BuzzFeed plans to acquire HuffPost, the two companies announced on Thursday, in a deal that would join a pair of digital-media giants that have found themselves searching for readers and revenue as they have fallen prey to some of the same difficulties that once afflicted old-media properties. HuffPost will become part of its onetime rival […]

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A Call to Arms: Wear a Mask

“Our shields are worn. Our resolve is being tested.” So say the most immediate, frontline health care workers in a new ad campaign as the coronavirus pandemic rages across the United States, breaking records nearly every day for deaths — and cases — in state after state. The campaign, in print and video, by about […]

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West Virginia Man Sold Machine Gun Conversion Devices to Extremists, U.S. Says

A West Virginia man was indicted on Tuesday on federal charges that he sold machine gun conversion devices to hundreds of people, including antigovernment extremists in the Boogaloo movement and the person accused of fatally shooting two law enforcement officers this summer in California, prosecutors said. The man, Timothy John Watson, 30, of Ranson, W.Va., […]

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Store Accused of Fat Shaming for Calling Large-Size Women’s Clothing ‘Rotten’

HONG KONG — “Slim.” “Beautiful.” “Rotten.” “Extra Rotten.” “Rotten to the Core.” Those were the size descriptions for women’s clothing, ranging from small to XXL, that a Taiwanese chain, RT-Mart, slapped on a chart measurements in one of its superstores in China. It set off a furor this past week in a country where fat […]

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Emily Ratajkowski, Nude Photographs and Justice

In September, the model and actress Emily Ratajkowski published an essay describing, among other injurious experiences, being sexually assaulted by a photographer named Jonathan Leder when she was 20. For years afterward, Ms. Ratajkowski wrote on The Cut, nude and seminude Polaroids from that shoot have been shown in galleries and republished without her permission. […]

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Soothing Paint Colors for Home Decorating

As with so many things, the pandemic has altered the way we see color, and specifically, what colors we do — and do not — want to surround ourselves with while bunkered down at home. Some color trends have accelerated during the pandemic. Other long-popular shades are suddenly all wrong. “There is a huge wave […]

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The Yarn Store Would Like You to Vote

.g-slide-fade { transition: opacity 1000ms ease-in-out; -webkit-transition: opacity 1000ms ease-in-out; } .g-slide-flip, .g-slide-slide { transition: transform 1000ms ease-out; -webkit-transition: transform 1000ms ease-out; } A few nights ago, Shana Gadarian, a political scientist at Syracuse University, was ordering a takeout dinner when the DoorDash app suggested she use the time waiting for her order to “make […]

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