Tag: Advertising and Marketing

How NASA Sold the Science and Glamour of Space Travel

On an October Friday in 1957, Americans discovered that while they had been busy making weekend plans, their country had become the tortoise to the Soviet Union hare. Soviet scientists that day shot into orbit the first artificial Earth satellite, a beeping metallic ball not quite two feet in diameter that circled the globe every […]

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House Opens Tech Antitrust Inquiry With Look at Threat to News Media

WASHINGTON — A congressional investigation into the power of big tech companies began on Tuesday with bipartisan concern from lawmakers that the government’s lax oversight of the industry may be doing more harm than good. In its first hearing about the power held by Google, Facebook, Amazon and Apple, lawmakers focused on the decline of […]

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What Brand Defines These Soccer Stars? Their Own

In July 2015, after the United States women’s national soccer team had won its third World Cup final, securing its place as the dominant women’s international soccer team; after its winning game became the most-watched soccer game in United States history, with an average of 25.4 million viewers (more than the N.B.A. finals, more than […]

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Insys, the Opioid Drug Maker, to Pay $225 Million to Settle Fraud Charges

The opioid manufacturer Insys Therapeutics agreed to pay $225 million to settle federal criminal and civil charges that it illegally marketed a highly addictive fentanyl painkiller to doctors, federal prosecutors said on Wednesday. As part of the deal, a subsidiary of Insys will plead guilty to five counts of mail fraud and the company will […]

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North Face Apologizes for Adding Its Own Photos to Wikipedia to Promote Its Brand

Every company dreams of free advertising, and the North Face seemed to have found a clever way to get it. All it had to do was edit Wikipedia. In a video ad, North Face described how it took photos of its clothing and equipment at famous outdoor destinations and uploaded the pictures to the Wikipedia […]

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Oklahoma Faces Off Against J & J in First Trial of an Opioid Maker

Opening statements in the country’s first trial over whether a pharmaceutical company is liable for the opioid crisis began as a battle between fire and ice: Lawyers for Oklahoma, a state brought to its knees by addiction and overdose deaths, heatedly accused Johnson & Johnson of creating a deadly demand for the drugs, while the […]

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The Reason You Hate Online Ads

This article is part of a limited-run newsletter. You can sign up here. Recently, I published a chart of something called the Martech 5000 (also known in the industry as the LumaScape). It sounds high-tech and menacing, like a Transformer. Really, it’s just a map of the 7,040 companies that make up the “marketing technology […]

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Why a Hamptons Highway Is a Battleground Over Native American Rights

[What you need to know to start the day: Get New York Today in your inbox.] SOUTHAMPTON, N.Y. — For the legion of rich and famous in New York, the unofficial start of summer means migrating east by luxury vehicle to the Hamptons, that slice of exclusivity at the end of Long Island. But this […]

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