Tag: Advertising and Marketing

How Low Will Trump Go?

The wonder of the Trump administration — the jaw-dropping, brain-exploding phantasmagoria of it — is that it doesn’t bury its rottenness under layers of counterfeit virtue or use a honeyed voice to mask the vinegar inside. The rottenness is out in the open. The sourness is right there on the surface for all to see. […]

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It’s Trump’s Country. You’re Just Squatting in It.

The wonder of the Trump administration — the jaw-dropping, brain-exploding phantasmagoria of it — is that it doesn’t bury its rottenness under layers of counterfeit virtue or use a honeyed voice to mask the vinegar inside. The rottenness is out in the open. The sourness is right there on the surface for all to see. […]

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Juul Suspends Online Sales of Flavored E-Cigarettes

Juul Labs announced Thursday that it would temporarily halt online sales of flavored e-cigarettes like mango, products the company had already stopped distributing to retail stores as public outrage mounted over the soaring rate of teenage vaping. Facing multiple federal and state investigations into its marketing practices, Juul said it decided to discontinue the sales […]

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Los Angeles Police Department Opens Inquiry About Breitbart Ad

The Los Angeles Police Department said it would open an inquiry into how a recruitment ad for its department had appeared on the website for Breitbart, saying that it created “a negative juxtaposition to our core values.” A screenshot of the ad circulated on Twitter. It showed a female police officer in uniform and read, […]

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Are We Living in a Post-Happiness World?

Joy, it seems, is everywhere these days. It is used to sell boxes at Ikea. It is included in ads for drinks at McDonald’s and as a prescriptive for female hygiene. There are T-shirts that tout joy as “an act of resistance.” There is the “Chasing Joy” podcast. And a number of books are being […]

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Match.com Used Fake Ads to Swindle Users, F.T.C. Says

The Federal Trade Commission sued the company behind the dating site Match.com on Wednesday, saying it had used fake advertisements in an attempt to swindle hundreds of thousands of consumers into buying subscriptions. According to the complaint against Match Group Inc., which was filed in the United States District Court for the Northern District of […]

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Older People Are Ignored and Distorted in Ageist Marketing, Report Finds

Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population, would seem to be a prime target for advertisers. Instead, the demographic is shunned and caricatured in marketing images, perpetuating unrealistic stereotypes and contributing to age discrimination, according to a new report. More than a […]

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What Makes Someone a Fan?

This article is part of a new series on Visionaries. The New York Times selected people from all over the world who are pushing the boundaries of their fields, from science and technology to culture and sports. The sports world is filled with people whose job is to sell tickets, advertisements, sponsorships, luxury boxes and […]

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TV Networks Take Down Juul and Other E-Cigarette Ads

As health concerns mount over the rise in teenage vaping, CNN, CBS and Viacom are ending advertisements by e-cigarette companies. The parent company of CNN, WarnerMedia, said on Wednesday that it was removing the ads in response to recent health warnings from authorities including the American Lung Association and the Centers for Disease Control and […]

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Toronto Raptors Introduce Branded Hijabs

The Toronto Raptors have introduced a new line of team-branded hijabs in an effort to be more inclusive to fans of all cultures. The team partnered with Nike to design the hijabs — head coverings worn by some Muslim women — and unveiled them on Twitter, saying the athletic apparel was “inspired by those brave enough […]

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Dior Finally Says No to Sauvage

ImageA frame from the Christian Dior “We Are the Land” fragrance film. A stubbled white loner in a serape, a deep ocean blue shirt and multiple beaded chains and bracelets stares moodily at desert landscape lit by the blood reds of sunset. A Native American in classic regalia dances atop a mesa. A girl in […]

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The Last Apple Keynote (Hopefully)

Roughly six minutes into Apple’s annual keynote presentation on Tuesday, I watched with grim fascination as a video game executive guided a digital frog across a bathroom floor in order to carefully avoid scraps of rogue toilet paper, while a second executive provided breathless color commentary. “Whoa, what is that?” Executive Two whooped. “Is that […]

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The Memes Are Pouring the White Claw Down Your Throat!

Now that the last drops of summer have been shaken from the can, White Claw can be declared the winning beverage of the season. Its lightning-quick adoption by consumers and the small factory of meme makers, T-shirt designers, content producers (that’s me!) and others that have encircled the drink provide a perfect portrait of brand […]

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Popular YouTube Toy Review Channel Accused of Blurring Lines for Ads

Can young viewers tell the difference between advertisements and product reviews on the popular YouTube channel Ryan ToysReview? The watchdog group Truth in Advertising says no. On Wednesday it filed a complaint with the Federal Trade Commission, accusing the channel’s administrators of deceiving children through “sponsored videos that often have the look and feel of […]

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Sports Betting Has Arrived to Transform the N.F.L. Or Not.

The N.F.L.’s centennial season begins Thursday, an anniversary the league has already begun celebrating. Some observers believe that a true transformation of the sport’s economics is only just starting now thanks to the advancing legalization of sports betting across the country. The Supreme Court last year struck down a law that had banned sports betting […]

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Cooler, Farther and Less Crowded: The Rise of ‘Undertourism’

The hike to Hanging Lake, just east of Glenwood Springs, Colo., is short and steep, rising more than 1,000 feet in just over one mile. The payoff vista — an idyllic turquoise pool fed by waterfalls, ringed in evergreens and seemingly hanging off the edge of a cliff — has been known to attract up […]

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Facebook Tightens Rules on Verifying Political Advertisers

Facebook on Wednesday said it was strengthening how it verifies which groups and people place political advertising on its site, as the social network braces for the 2020 presidential election in the United States and works to reduce the spread of online disinformation. The moves build on rules that Facebook introduced last year, in which […]

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Johnson & Johnson’s Brand Falters Over Its Role in the Opioid Crisis

In the 1980s, Johnson & Johnson needed a reliable supply of opium for a popular product, Tylenol with codeine. So the health care conglomerate, better known for baby shampoo and Band-Aids, bought a business that grew and processed opium poppies in faraway Tasmania, off the coast of Australia. By 2015, at the height of the […]

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