Tag: Advertising and Marketing

South Korea’s Antitrust Enforcers Aimed at Big Tech. Then Came the Backlash.

The South Korean government unleashed a wave of panic across the internet industry: The country’s antitrust regulator said it would enact the toughest competition law outside Europe, curbing the influence of major technology companies. The Korea Fair Trade Commission, with the backing of President Yoon Suk Yeol, said in December that it planned to make […]

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RFK Jr.’s Ad Collides With Decades-Long Kennedy Family Legacy

A Super Bowl advertisement promoting the presidential campaign of Robert F. Kennedy Jr. — a remake of a 1960 spot that helped put his uncle John F. Kennedy in the White House — has struck a nerve with Kennedy family members and friends, who worry that it exploits and potentially tarnishes the legacy of a […]

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How TikTok Took The Pink Stuff, a Cleaning Paste, From Obscurity to Viral Sensation

In 2018, The Pink Stuff was little more than a home cleaning product with a cute name. “The miracle cleaning paste,” as it said on every container, was sold by just two retail chains in Britain. At a factory near Birmingham, The Pink Stuff line operated for about two hours every month. That was plenty. […]

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They’re the Stanley Cup Champions. And That’s a Lot of Mugs.

The Stanley Tumbler, this year’s smash hit, is, at first glance, a win for the planet. It’s durable. It’s reusable. Unlike the throwaway plastic bottles it’s meant to replace, it doesn’t generate mountains of plastic trash. But the craze has sparked some less-than-sustainable behavior. People boast about owning dozens of them. When Target released special […]

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The Apple ’1984’ Ad Changed the Super Bowl Forever

Four decades ago, the Super Bowl became the Super Bowl. It wasn’t because of anything that happened in the game itself: On Jan. 22, 1984, the Los Angeles Raiders defeated Washington 38-9 in Super Bowl XVIII, a contest that was mostly over before halftime. But during the broadcast on CBS, a 60-second commercial loosely inspired […]

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Kansas City Stars, With Help From Taylor Swift, Are Advertising Champs

The Kansas City Chiefs enter Sunday’s Super Bowl having already won — when it comes to commercials. Over the past year, the star players Patrick Mahomes and Travis Kelce, along with Coach Andy Reid, have been inescapable to TV viewers. Flipping channels, you might find Mr. Kelce baring his arm for a Pfizer Covid-19 shot, […]

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$7 Million for 30 Seconds? It’s Worth It at the Super Bowl.

A cat meowing for Hellmann’s mayonnaise, Peyton Manning chucking Bud Light beers to patrons in a bar and Kris Jenner stacking Oreo cookies. They all have one thing in common: Those companies paid seven figures to get their products in front of viewers during this year’s Super Bowl. For the second consecutive year, the average […]

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Meta Reports Profits More Than Tripled and Issues Its First Dividend

Meta on Thursday reported a 25 percent increase in quarterly revenue while profit more than tripled, a rise fueled by its ads business after a shaky 18 months of layoffs and a rocky digital advertising market. The Silicon Valley company, which owns Facebook, Instagram and WhatsApp, also said it would issue its first dividend, of […]

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Is TikTok Over?

How much time do I spend on TikTok? I can tell you which chiropractor is demonstrating their technique without even seeing their face. I know which fashion content creator is partial to Rei Kawakubo, and who has a preposterous Carol Christian Poell collection. I know which New York City microinfluencers go on vacation together, and […]

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A.I. Fuels a New Era of Product Placement

Product placement, one of the oldest tricks in advertisers’ toolbox, is getting an A.I. makeover. New technology has made it easier to insert digital, realistic-looking versions of soda cans and shampoo onto the tables and walls of videos on YouTube and TikTok. And a growing group of creators and advertisers is grabbing at the chance […]

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Katherine Maher Named C.E.O. of NPR

NPR announced on Wednesday that Katherine Maher would be its next chief executive, picking a leader with an extensive track record in the nonprofit world but without one in the realm of public radio. Ms. Maher was previously the chief executive of the Wikimedia Foundation, a nonprofit that supports the popular online resource Wikipedia by […]

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‘Barbie,’ ‘Saltburn,’ Vuitton: TikTok Sponsorship Is Consuming Our Culture

In today’s creative economy, the tail increasingly wags the dog. Marketing is driving culture as promotional campaigns overshadow the offerings they seek to elevate — in fashion, music, art and film. With fashion weeks taking place around the world and awards season well underway, the hype machine is operating at full throttle. But few products, […]

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Apple Takes a Humble Approach to Launching Its Newest Device

When Apple released the Apple Watch in 2015, it was business as usual for a company whose iPhone updates had become cultural touchstones. Before the watch went on sale, Apple gave early versions of it to celebrities like Beyoncé, featured it in fashion publications like Vogue and streamed a splashy event on the internet trumpeting […]

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Kona Coffee Lawsuit: How Science Helped Farmers Look for Counterfeit Beans

On the volcanic slopes of Hawaii’s Big Island, hundreds of farmers in the Kona region produce one of the most expensive coffees in the world. Those farmers recently won a series of settlements — totaling more than $41 million — after a nearly five-year legal battle with distributors and retailers that were accused of using […]

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‘Mean Girls’ Musical Triumphs at Box Office, With a TikTok Assist

The theatrical box office this holiday weekend was awash in “Mean Girls,” and TikTok may have been at least partly responsible for its domination. The new PG-13 rated film, a musical rendition of the 2004 original starring Lindsay Lohan, with songs that turned the 2018 Broadway adaptation (and two national tours) into a resounding hit, […]

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FKA Twigs Denounces ‘Double Standards’ After Calvin Klein Ad Is Banned

Shortly after a British advertising watchdog group ruled that Calvin Klein posters showing the singer FKA twigs with part of her breast exposed “presented her as a stereotypical sexual object” and could not be shown in Britain, the singer denounced “double standards” on Instagram, an apparent reference to a new Calvin Klein campaign featuring the […]

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No, That’s Not Taylor Swift Peddling Le Creuset Cookware

Taylor Swift’s affinity for Le Creuset is real: Her collection of the cookware has been featured on a Tumblr account dedicated to the pop star’s home décor, in a thorough analysis of her kitchen published by Variety and in a Netflix documentary that was highlighted by Le Creuset’s Facebook page. What is not real: Ms. […]

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U.S. News Makes Money From Some of Its Biggest Critics: Colleges

Jonathan Henry, a vice president at the University of Maine at Augusta, is hoping that an email will arrive this month. He is also sort of dreading it. The message, if it comes, will tell him that U.S. News & World Report has again ranked his university’s online programs among the nation’s best. History suggests […]

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Mixtapes, T-Shirts and Even a Typeface Measure the Rise of Hip-Hop

For the last year, celebrations of hip-hop’s first five decades have attempted to capture the genre in full, but some early stars and scenes all but disappeared long before anyone came looking to fete them. Three excellent books published in recent months take up the task of cataloging hip-hop’s relics, the objects that embody its […]

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The Managers Who Helped Make Travis Kelce a Celebrity

In the only recent year in which Travis Kelce and the Kansas City Chiefs weren’t playing in the Super Bowl, the N.F.L. star was driving around Los Angeles in early February with his business managers, André and Aaron Eanes, marveling at billboards featuring Dwayne Johnson, the actor and entertainer better known as the Rock. “Man, […]

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The Impact of Lending Your Likeness to a National Ad Campaign

Our ability to influence how others react to us is finite. We can devise slight physical modifications, but the most conspicuous aspects of our appearance (skeleton size, vigor of melanin production) remain largely fixed. We can design our own behavior but make only educated guesses as to how it will be received. If your face, […]

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Why Is Shari Redstone, Ruler of a Vast Media Kingdom, Weighing a Sale?

Paramount Pictures, the storied studio behind hits like “The Godfather” and “Raiders of the Lost Ark,” has had several owners over the last century: Its co-founder Adolph Zukor. The industrial conglomerate Gulf+Western. At one point, it was a stand-alone public company. But for nearly three decades, Paramount’s fate has been controlled by the Redstone family, […]

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Group Backing Trump Turns Its Attention to Attacking Haley

The super PAC aligned with former President Donald J. Trump is putting money for the first time behind television ads attacking Nikki Haley, his former U.N. ambassador, who has gained momentum in the Republican primary. Make America Great Again, Inc., is set to air an ad in New Hampshire on Tuesday that targets Ms. Haley, […]

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Shoppers, Facing Holiday Spending, Turn to Loyalty Programs

Chrissy West is taking a new approach to her Christmas shopping this year. When buying gifts for her family, she plans to finance them by cashing in her Ulta loyalty points. A makeup aficionado who enjoys buying lip gloss and blush, Ms. West has racked up hundreds of loyalty points at Ulta, the beauty retailer. […]

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Stuffy, Preppy, Sleepy: Can a Rebrand Fix Connecticut’s Reputation?

What comes to mind when you think of Connecticut? Preppy? Wealthy? Snooty? Old? A pit stop between New York and Massachusetts? Gov. Ned Lamont, a second-term Democrat, would not be surprised.“Sleepy, suburban. Not very diverse,” he suggested in an interview at his office in the Statehouse. “Let’s face it,” he continued, “our perception, our lifestyle […]

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Zombie TV Has Come for Cable

In 2015, the USA cable network was a force in original programming. Dramas like “Suits,” “Mr. Robot” and “Royal Pains” either won awards or attracted big audiences. What a difference a few years make. Viewership is way down, and USA’s original programming department is gone. The channel has had just one original scripted show this […]

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White House Delays a Decision on Banning Menthol Cigarettes

The Biden administration delayed a decision on Wednesday about whether it would ban menthol cigarettes amid intense lobbying from tobacco companies, convenience stores and industry-backed groups that contend that billions of dollars in sales and jobs will be lost. The proposal has also generated concerns that Black smokers will become the targets of aggressive police […]

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Inside Kick, an Upstart Streaming Competitor to Twitch

One day this summer, the internet personality Adin Ross switched on his camera and started broadcasting himself live to thousands of fans, sipping a Yerba Mate drink and nodding along to Lil Uzi. Mr. Ross soon cut the music and started talking, assuring his fans that he would livestream Jake Paul’s upcoming boxing match, even […]

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Advertisers Say They Do Not Plan to Return to X After Musk’s Comments

Advertisers said on Thursday that they did not plan to reopen their wallets anytime soon with X, the social media company formerly known as Twitter, after its owner, Elon Musk, insulted brands using an expletive and told them not to spend on the platform. At least half a dozen marketing agencies said the brands they […]

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