Tag: Advertising and Marketing

More Than 1,000 Companies Boycotted Facebook. Did It Work?

The advertiser boycott of Facebook took a toll on the social media giant, but it may have caused more damage to the company’s reputation than to its bottom line. The boycott, called #StopHateForProfit by the civil rights groups that organized it, urged companies to stop paying for ads on Facebook in July to protest the […]

Read More

Apple, Google, Facebook and Amazon C.E.O.s Are Testifying Before Congress. Here’s What to Know.

Jeff Bezos of Amazon, Tim Cook of Apple, Mark Zuckerberg of Facebook and Sundar Pichai of Google are set to testify before Congress on Wednesday to make their case about why their companies actually are not that powerful. The four will answer questions from House lawmakers who have been investigating their companies’ business practices for […]

Read More

Apple, Google, Facebook and Amazon C.E.O.s Are Testifying Before Congress. Here’s What to Know.

Jeff Bezos of Amazon, Tim Cook of Apple, Mark Zuckerberg of Facebook and Sundar Pichai of Google are set to testify before Congress on Wednesday to make their case about why their companies actually are not that powerful. The four will answer questions from House lawmakers who have been investigating their companies’ business practices for […]

Read More

‘A Big Correction’: Pandemic Brings Change to ‘Bloated’ Ad Industry

The advertising industry’s tendency toward excess — catered parties in Las Vegas headlined by pop stars; unwieldy internal hierarchies stuffed with countless director roles; throw-it-at-the-wall ad placement — has persisted for years despite concerns about wastefulness. The pandemic may force all of that to change. Some people in the industry say a correction was necessary. […]

Read More

U.K.’s New Coronavirus Tactic: Urge Britons to Lose Weight

LONDON — Britain will crack down on junk food advertising and introduce calorie counts on menus in an effort to tackle obesity and ease the pressure on the country’s National Health Service amid the coronavirus pandemic, the government said on Monday. For the British prime minister, Boris Johnson, the intersection of obesity and the coronavirus […]

Read More

Everlane’s Promise of ‘Radical Transparency’ Unravels

Michael Preysman, a founder and the chief executive of Everlane, a fashion brand that targets the ethically minded with minimalist basics, stood onstage in May 2019 at the Copenhagen Fashion Summit and preached the gospel of his company. “Everlane launched eight years ago with the basic principle that the fashion industry and retail in general […]

Read More

AT&T Signed Up 4 Million HBO Max Customers

AT&T reported second-quarter results Thursday, and the numbers showed customer defections across the board, including in its wireless, broadband and satellite TV businesses. But arguably its most anticipated metric was how many people signed up for its new HBO Max streaming service. The platform, introduced in late May, attracted 4.1 million customers in its first […]

Read More

When Brad Photographed Gwyneth

The relationship between photographer and subject has been fraught since long before Susan Sontag characterized it as part of the “shady commerce between art and truth” in her 1977 collection of essays On Photography. Photographers, after all, make the eye of the beholder literal, placing the subject consistently at their mercy to be idealized, stripped […]

Read More

The Sacklers Could Get Away With It

The billionaire Sacklers who own Purdue Pharma, maker of the OxyContin painkiller that helped fuel America’s opioid epidemic, are among America’s richest families. And if they have their way, the federal court handling Purdue’s bankruptcy case will help them hold on to their wealth by releasing them from liability for the ravages caused by OxyContin. […]

Read More

Anti-Asian Harassment Is Surging. Can Ads and Hashtags Help?

A new public service announcement makes a point that federal leaders have largely overlooked: Asian-Americans are facing a surge of harassment linked to fears about the coronavirus pandemic. The spot, which debuted on Tuesday, includes testimonials from a firefighter, a nurse, a driver, an artist, the celebrity chef Melissa King and others, who describe being […]

Read More

Black Artists See Glaring ‘Opportunism’ in Corporate Rush to Use Their Work

The streets of New York were crowded with protesters when Shantell Martin received an email from an ad agency last month. M:United, a firm owned by the global advertising company McCann, wanted to know if Ms. Martin, a Black artist, would be interested in creating a mural about the Black Lives Matter movement on Microsoft’s […]

Read More

Overlooked No More: Nancy Green, the ‘Real Aunt Jemima’

Overlooked is a series of obituaries about remarkable people whose deaths, beginning in 1851, went unreported in The Times. Nancy Green was standing under the South Side El on East 46th Street in Chicago one Thursday in 1923 when she was struck and killed by a car that had collided with a laundry truck and […]

Read More