Tag: Toyota

Toyota 86 British Green Limited: Another Japan-only Special Edition

Despite Toyota claiming that the 86 will stick around for a while, everything points to the car being on its last legs. Fortunately, this is usually the point where a manufacturer starts rolling out special editions to retake the public’s interest. Normally, these cars aren’t much to write home about, but every so often one […]

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Rare Rides: A Pristine 1997 Toyota Paseo of the Cabriolet Variety

Today’s Rare Ride is the rarest version of an already rare economy car. It’s a sporty and simple Toyota Paseo cabriolet, hailing from 1997. Toyota first offered the Paseo in 1991 as a sporty replacement for the deceased two-door Corolla. The Paseo and its more economically-minded and serious Tercel sibling rode atop the Toyota Starlet […]

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Wyclef Jean And VH1 Save The Music Foundation Donated $50K To A Philadelphia High School

Toyota/Jeffrey Shibata The power of hip-hop and music to help develop young minds is well-documented, and one group of high schoolers got the ultimate practical demonstration of that concept this week. Hip-hop legend Wyclef Jean joined Toyota and VH1 Save The Music Foundation to present a $50,000 Music Technology Grant to South Philadelphia High School […]

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Junkyard Find: 1978 Toyota Truck

The Toyota Hilux pickup truck first hit the streets in 1968, shoving aside flimsier trucks based on the Corona and Crown within a few years. While the Hilux (or “Hylux”) name got a bit of marketing use by Toyota in North America, this truck was known here as, simply, the Truck. I found this well-worn-but-unrusted […]

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Toyota Supra TRD Concept Debuts On Japanese Parts Website

Considering the Toyota Supra was revealed to the world just a few weeks ago, it feels slightly premature for the manufacturer to start releasing special editions of the model. However, we’ve heard it’s important to strike while the iron is hot in business and the Supra is certainly operating well above room temperature. It would be […]

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Beyond Adventure: Toyota’s RAV4 – Yes, the RAV4 – Gets the TRD Treatment

After last year’s Camry and Avalon surprise, it should come as no shock that Toyota’s keen to expand TRD branding beyond its body-on-frame trucks and SUVs. Frankly, the automaker ran out of BOF vehicles to tune for the trail. Enter the RAV4, redesigned for 2019 and still no one’s idea of a hardcore off-roader. While […]

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Off-Road All the Things: Sequoia TRD Pro, Mildly Refreshed Tacoma Appear in Chicago

Thanks to Toyota’s glacier-like design cycle, the full-sized Sequoia SUV looks largely the same as it did when it rolled off the ark in 2008. With seating for seven, the big body-on-frame rig harkens back to the days when SUVs were unapologetically truck-based. For 2020, the Big T is tossing some of its TRD Pro […]

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Mysterious Toyota TRD Pro Off-Roader Debuts Thursday

The Chicago Auto Show is less a trade event for showcasing new models and more of an industry dumping ground for special editions and appearance packages. Toyota is already bringing one of those to the party with the Land Cruiser Heritage Edition, but that’s not all it plans to unload from its trailer. With the event just […]

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Live or Die: What’s the Real Deal With the Toyobaru Twins?

January was peppered with claims that the Subaru BRZ And Toyota 86 aren’t long for this world. Rumors, which began spreading last year, stated the models weren’t selling well enough for either brand to rationalize continued sales, and those rumblings came to a head during the North American International Auto Show. There, seemingly every outlet asked […]

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Will the Aborted Mazda 2 Line Finally Make It Here in Full?

It’s already half here. The Toyota Yaris sedan, formerly the Scion iA, is the rebadged twin of the subcompact Mazda launched in Montreal in 2015. You’ll note that Mazda does not sell a second-generation 2 in North America, making that launch a relatively pointless endeavor for the automaker. Now that Toyota has gone ahead and […]

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Game-Changer: Toyota’s 2019 Super Bowl Spot Stars Groundbreaking Female Football Player Toni Harris 

Photo: Toyota Now, here’s a Super Bowl story we can get behind this year. She’s defied the odds. Now football phenom Antoinette “Toni” Harris is getting the respect she deserves, in tandem with the biggest game of the year. Toyota has tapped the 22-year-old trailblazer to appear in their Super Bowl LIII ad for the […]

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You Won’t Have a Hard Time Spotting the 2020 Toyota Tundra – From the Side, Anyway

This May sees Toyota mark the 20th anniversary of the start of Tundra production. When that happy date arrives, there’s be two full generations of full-size truck memories to look back on. Yes, the Tundra is old, with the current generation bowing for the 2007 model year. A significant refresh came in 2014, with minor […]

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NADA 2019: Toyota Promises Dealers More Utility Vehicles, Plans to Ignore EVs

While the closing day of the 2019 National Automobile Dealers Association meetup revolved around charitable opportunities, engineering equality in the workplace, and a talk from author, pro golfer, and USAF veteran Major Dan Rooney on the merits of personal accountability, the rest of the event focused more directly on the auto industry. One of the larger […]

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Buyers Take a Sienna Siesta, but Toyota Isn’t Losing Sleep

Twenty-one years after Toyota replaced the alluring Previa with a new, more conventional people mover, the Sienna minivan finds itself falling out of favor among American buyers. SUVs and crossovers now provide virile consumers with a smorgasbord of front-and all-wheel drive, cargo-friendly alternatives, while competition from newer rivals serves to further erode the Sienna’s standing. […]

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Sixty Years in the Biz: 2020 Toyota Land Cruiser Heritage Edition

Eager to celebrate the Land Cruiser’s 60th birthday (in America), Toyota has released preliminary details on the 2020 model year’s Heritage Edition before its official debut at the Chicago Auto Show. While technically an appearance package with a handful of retro-themed clues hinting at the model’s lengthy lifespan, it’s one of the more endearing makeovers in […]

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RIP: Pour One Out for the Toyota Yaris Hatch

In a less-than-shocking turn of events, Toyota has confirmed to CarsDirect that its Yaris Liftback, a slow-selling model that managed to score itself a facelift a few years back, is dead in the United States. Official confirmation of the model’s discontinuation came from Toyota spokesperson Nancy Hubbell. Starting at $16,565 after destination, the diminutive hatch’s […]

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Toyota Developing ‘Virtual Sunroof’ For Future Models

Do you ever get the sense that much of today’s automotive technology whittles away the more natural aspects of driving? We’ve endured numb electronic steering, advanced driving aids, absent volume knobs, overly complex infotainment systems, and faux engine sounds for a few years now. To be honest, it’s been a mixed bag. Sometimes these things […]

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And Then There Were Two: Toyota Builds Second Century GRMN

Built for current Toyota patriarch Akio Toyoda, the Century GRMN celebrates both the man and his desire to create a more emotive and performance-driven automaker. With the V12 gone, the standard Toyota Century is powered by a direct-injected, 5.0-liter V8 with a two-stage electric motor and nickel-metal hydride battery. The powertrain is good for a […]

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