Tag: Platforms

Casting a Wider Net: Audi’s EV Push Won’t Ignore the Entry-level Crowd

Audi plans to make a green new deal with premium-minded buyers of limited means. With the brand’s Volkswagen Group parent going all-in on electric vehicles, Audi has access to whatever it needs from mama’s parts bin. This will come in handy. It seems a cheaper, smaller EV is Audi’s next big reveal, with the Golf-sized […]

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As It Spreads Its Platform Pitch, Volkswagen Has a Buggy It Wants You to Think About

After Volkswagen strategy boss Michael Jost told a German newspaper Wednesday of his company’s plan to offer up its MEB electric vehicle platform to anyone who wants it, VW further disseminated the message on Thursday — making the pitch that the automaker now offers “e-joint ventures.” Cute, but also potentially lucrative for automakers not interested in […]

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‘This Is Pretty Much It’: New GM President Acknowledges Cadillac’s Last Chance For Glory

Cadillac is at a crossroads. While the brand has enjoyed growth in Asia, domestic volume never fully recovered from the Great Recession. It’s come back a bit, with sales dipping and rising between years, but hasn’t managed to keep pace with the overall market. As of 2018, Cadillac possesses the lowest share of the U.S. market […]

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A Crossover With No Name Is Cadillac’s Hedge Against an Oilless Future

Everyone else is doing it. And, if lawmakers on this side of the Atlantic start going the way of their European counterparts, traditional American luxury will need a shot of cleanliness. Even if they don’t, a fickle U.S. public might suddenly fall in love with the green lifestyle and give a big middle finger to […]

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A Cheaper Audi EV’s on the Way: Report

Customers won’t get a chance to buy an Audi E-tron SUV until next year, but, if money’s tight, they might want to hold off for a while. The German brand’s first electric utility vehicle (seen above) arrives in the second quarter of 2019, carrying a base price of $74,800 — at least once the launch […]

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Aiming Higher: 2020 Range Rover Evoque Ups the Class, Not the Size

During Jaguar Land Rover’s unveiling of the updated version of its smallest Range Rover model, the automaker made sure everyone knew the only carryover components from the not-fully-baked first-generation model were the door hinges. This is not your realtor’s Evoque, JLR assures us. Revealed in its native UK, the second-gen Range Rover Evoque — arriving […]

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Volkswagen Might Put Audi on the Back Burner, Spend More Time With Ford: Report

According to sources who spoke to Reuters, Volkswagen Group has more interest in pursuing technological relationships with new partners, especially Ford, than continuing on with Audi as its main development hub. At least for a while. VW CEO Herbert Diess will reportedly unveil a 10-year plan to his company’s board later this month, part of an […]

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Volkswagen’s Not Ruling Out an Electric Tie-up With Ford

Pretty much everything is on the table at this point. At least, that’s the way it looks to industry observers. The partnership announced between Ford and Volkswagen back in June has the potential to birth any number of outcomes — from jointly developed commercial vehicles (the initial aim), to badge-swapped overseas small cars, autonomous vehicle […]

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Here’s Ford’s Plan to Replace All the Cars It’s Killing Off in North America

Earlier this year Ford announced the impending removal of all passenger cars from its lineup, save the Mustang and — if we’re creative about what qualifies as a car — the lifted Focus Active. However, the automaker says it intends to fill the void over the next five years. Speaking at a press event leading up to […]

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