Executives at the rental car company Hertz knew what they wanted to project to potential business travelers in the 1970s: speed, reliability and efficiency. They quickly realized that one man radiated all of those qualities. So they made the football player O.J. Simpson, who died on Wednesday at the age of 76, the first Black […]
Read MoreTag: Hertz Global Holdings Inc
How Hertz Turned O.J. Simpson Into the ‘Superstar in Rent‐a‐Car’
Executives at the rental car company Hertz knew what they wanted to project to potential business travelers in the 1970s: speed, reliability and efficiency. They quickly realized that one man radiated all of those qualities. So they made the football player O.J. Simpson, who died on Wednesday at the age of 76, the first Black […]
Read MoreThe Life of O.J. Simpson: A Timeline
O.J. Simpson, who died on Wednesday at 76, lived a life that made him one of the most famous people in America, as well as, at various times, the most celebrated and most reviled. A Heisman Trophy winner when he played football at the University of Southern California, he reached superstar status as a running […]
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