Tag: Chrysler

QOTD: A Solution for FCA’s Future?

A dated product lineup, questionable fuel economy across the board, a general need for some reworking. These are all issues with Fiat Chrysler’s offerings in North America. Today we’ll try and come up with some solutions. Today’s topic was generated by news yesterday of the $77 million in penalties FCA paid to the NHTSA, as its […]

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FCA Paid $77 Million in Civil Penalties to Sell Cars People Actually Want to Buy

Fiat Chrysler Automobiles paid $77 million in U.S. civil penalties late last year due to its failure to adhere to 2016 model year fuel economy requirements. In December, the National Highway Traffic Safety Administration (NHTSA) issued a report claiming the industry faced millions in fines from 2016 and that one manufacturer was expected to pay […]

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Buy/Drive/Burn: Classic Luxury Coupes From 1963

Today’s Buy/Drive/Burn brings three big and brawny American luxury coupes from 1963. You’ll have to burn one — no exceptions. Ford ThunderbirdBy 1963 Ford’s successful Thunderbird was in the final year of its third generation, which was the last of the model’s smooth, bullet-like styling. Available in coupe and convertible variants, the third generation Thunderbird […]

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‘The Brand Has Seen Some Softening,’ Is One of the Most Accurate Statements Chrysler Has Ever Made About Chrysler

“When I look at the new Imperial,” Chrysler Corporation chairman Lee Iacocca said in 1980, “I see an electronic marvel.” He may have been reaching. “We understand the speed with which we have to act,” Chrysler Group CEO Bob Nardelli said in mid-2008, months before Chrysler’s collapse showed that whatever understanding there was did not […]

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Rumors and Omissions: Chrysler’s Product Future Remains Hazy, but Might Not Be As Threadbare As You Think

The once-mighty Chrysler brand is not a purveyor of niche sports cars, so its two-vehicle lineup continues to draw attention to itself. To call its lineup sparse would be an understatement. Still, despite a change in its priorities (sparked by the ascension of Jeep and Ram), Fiat Chrysler’s not giving up on the 93-year-old brand. […]

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A Straight-six for Fiat Chrysler’s Big Guys?

For moving mountains of metal, Fiat Chrysler has no shortage of motivators. Larger vehicles scattered across the automaker’s various brands already have plenty of choice in powerplants, from the 3.6-liter Pentastar V6 to the 5.7 and 6.4-liter V8s. There’s a supercharged 6.2-liter offered in a number of flavors should those mills prove too pokey. As […]

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Junkyard Find: 1982 Dodge 400 Landau Coupe

Lee Iacocca’s original Chrysler K Platform spawned an incomprehensible tangle of K-related offspring between the 1981 and 1995 model years, but only a few U.S.-market models were true K-Cars: the Chrysler LeBaron, Plymouth Reliant, Dodge Aries, Dodge 600, and Dodge 400. Of these, the 400 has been the hardest for me to find in the […]

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Fiat Chrysler Offloads Magneti Marelli Parts Unit for $7.1 Billion

A key goal of Fiat Chrysler Automobiles’ financial fitness regimen, started under former CEO Sergio Marchionne, has come to pass under his successor, Mike Manley. On Monday morning, FCA announced the sale of its Italian parts unit, Magneti Marelli, to Japan’s Calsonic Kansei, itself owned by KKR & Co. The deal, worth $7.1 billion, sees […]

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Chrysler’s Pacifica Ads Grow Mildly Risqué, As All Minivan Ads Should

Of all the automakers embroiled in the Mad Men-era rush to plumb the psyches of American car buyers, Chrysler’s Dodge division stood head and shoulders above the rest in one key marketing element: sex. It sells, apparently, and Chrysler Corp. made sure to instill a little bit of it, overtly or subconsciously, into its print […]

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Junkyard Find: 1982 Chrysler LeBaron Convertible

While Chrysler developed endless variations of the original K Platform, adding branches to the K-car Family Tree through 1995, only the Dodge Aries/400/600, Plymouth Reliant, and Chrysler LeBaron were true Ks. The K-cars saved Chrysler from near-certain bankruptcy, with the first Dodge and Plymouth versions rolling off showroom floors as 1981 models; the LeBaron came […]

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Rare Rides: A Totally Rad Consulier GTP From 1992

Do you ever feel there just aren’t enough purpose-built racing cars that can also be driven on the road? Well, Consulier yourself with today’s Rare Ride. Ugh. The Consulier marque was created in 1985 by Warren Mosler. Mr. Mosler was a hedge fund manager at the time, watching over $5 billion of other people’s money. […]

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Rare Rides: A 1991 Maserati Shamal – Sporty, and Very Square

In the 1990s, nobody in North America spent much (any?) time thinking about Maserati products. So you’d be forgiven if today’s Rare Ride slipped from your fond early-90s memories long ago. It’s the Shamal, and it’s a bit homely. Named, like many of Maserati’s other models (not the Biturbo), after a gust of air, Shamal […]

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Report: Stately, Ancient Chrysler 300 to Be Replaced by an Electric Minivan

The appearance of the unabashedly traditional, square-rigged Chrysler 300 in the mid-2000s inspired high-fives among car lovers sickened by the 1990s Ovoid Era. It’s unlikely those same revellers feel the same way about the 300 biting the dust to make room for a tech-savvy, electric minivan. And yet, that’s what we’re hearing. In 2020, the […]

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Concentrated Rides: An Imperial Collection

Certain extraordinary circumstances can move a vehicle from the standard Rare Rides classification and into Concentrated Rides. Take today, for instance, where a concerned collector has gathered together 24 Chrysler Imperials in a California desert. The why here is unclear. From its inception, the Imperial was the pinnacle of Chrysler’s product offerings. Though the model originated in […]

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Feds Wade Into Fiat Chrysler-Mahindra Spat, Promise to Get to Bottom of Roxor Affair

A decade-old document signed by Indian automaker Mahindra & Mahindra and Chrysler Group LLC will be at the center of an investigation by the U.S. International Trade Commission. Announced Tuesday and reported by Reuters, the feds will look into the patent dispute that erupted when Mahindra began importing the very Jeep-like Roxor all-terrain vehicle into the United States. […]

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Buy/Drive/Burn: American Wagon Life, Circa 1975

Today’s Buy/Drive/Burn setup comes to us via commenter 87 Morgan, who suggested the trio a while ago. For consideration today: Malaise Era transportation for upper middle-class families. These gigantic wagons served as family haulers before the minivan came along and ripped the sculpted carpet from under their feet. What will it be — the Chrysler, […]

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A Post-Marchionne FCA Gets Ready to Name a Dream Team

After the sudden illness of industry titan Sergio Marchionne in late July, Fiat Chrysler enacted some quick changes in order to name a new CEO. Mike Manley, who had helmed powerhouse FCA brands, was installed into the role on July 21st, just four days before Mr. Marchionne’s passing. Reuters reported this morning that Manley will […]

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Rare Rides: The 1970 Monteverdi High Speed 375/4 – Mountains of Swiss Luxury

In the mountainous country of Switzerland, there once existed a company called Monteverdi. And for a few decades, it built luxurious and sporty coupes and sedans for a very wealthy clientele. Today’s Rare Ride is the first sedan offering from that company. It’s a High Speed 375/4, from 1970. In the late 1950s and into […]

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Mahindra to Fiat Chrysler: Nah, We’re Selling Our Little Jeepy-Jeep Thing

There’s an Indo-Italian-American battle heating up in Michigan. Mahindra and Mahindra, maker of the absolutely adorable, U.S.-built Roxor ATV, is fighting back against Fiat Chrysler’s efforts to squash the little all-terrain vehicle’s future in this country. FCA’s beef is this: the generously proportioned ATV, which is not road legal here (but is in India), bears […]

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Rare Rides: The 1975 Jensen Interceptor Convertible – A Very British Chrysler

The Jensen Interceptor brought together American power and British design and craftsmanship in a rare heavyweight sports-luxury liftback. The company even made a few of them into convertibles, like today’s Rare Ride. Jensen first used the Interceptor name post-WWII, on a two-door luxury model offered in three different bodystyles. And it was a very low-production […]

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