Tag: Cleansers, Detergents and Soaps

How TikTok Took The Pink Stuff, a Cleaning Paste, From Obscurity to Viral Sensation

In 2018, The Pink Stuff was little more than a home cleaning product with a cute name. “The miracle cleaning paste,” as it said on every container, was sold by just two retail chains in Britain. At a factory near Birmingham, The Pink Stuff line operated for about two hours every month. That was plenty. […]

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