Tag: Product Planning

M1 Successor? BMW Previews 750-Horsepower XM Hybrid Concept

<img data-attachment-id="1780076" data-permalink="https://www.thetruthaboutcars.com/2021/11/m1-successor-bmw-previews-750-horsepower-xm-hybrid-concept/p90445541_highres_bmw-concept-xm-studi/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/P90445541_highRes_bmw-concept-xm-studi-e1638302280458.jpg" data-orig-size="4025,2637" data-comments-opened="1" data-image-meta="{"aperture":"10","credit":"","camera":"ILCE-7RM4","caption":"","created_timestamp":"1635407124","copyright":"","focal_length":"35","iso":"100","shutter_speed":"0.125","title":"","orientation":"1"}" data-image-title="BMW XM Concept" data-image-description=" BMW ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/P90445541_highRes_bmw-concept-xm-studi-e1638302280458-450×295.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/P90445541_highRes_bmw-concept-xm-studi-e1638302280458-610×400.jpg” class=”aligncenter size-large wp-image-1780076″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/P90445541_highRes_bmw-concept-xm-studi-e1638302280458-610×400.jpg” alt width=”610″ height=”400″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/P90445541_highRes_bmw-concept-xm-studi-e1638302280458-610×400.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/P90445541_highRes_bmw-concept-xm-studi-e1638302280458-75×49.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/P90445541_highRes_bmw-concept-xm-studi-e1638302280458-450×295.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/P90445541_highRes_bmw-concept-xm-studi-e1638302280458-768×503.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/P90445541_highRes_bmw-concept-xm-studi-e1638302280458-120×79.jpg 120w” sizes=”(max-width: 610px) 100vw, 610px”> It’s been decades since BMW introduced a dedicated M car, so imagine our surprise when we learned the next one […]

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Opinion: ‘Nissan Ambition 2030’ Was an Hour of Wishful Thinking

<img data-attachment-id="1779974" data-permalink="https://www.thetruthaboutcars.com/2021/11/opinion-nissan-ambition-2030-was-an-hour-of-wishful-thinking/211129-00-044-1200×800/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800.jpg" data-orig-size="1200,800" data-comments-opened="1" data-image-meta="{"aperture":"5","credit":"","camera":"ILCE-9M2","caption":"","created_timestamp":"1637989877","copyright":"","focal_length":"51","iso":"500","shutter_speed":"0.005","title":"","orientation":"0"}" data-image-title="211129-00-044-1200×800" data-image-description=" Nissan ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-450×300.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-610×407.jpg” class=”aligncenter size-large wp-image-1779974″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-610×407.jpg” alt width=”610″ height=”407″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-610×407.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-75×50.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-450×300.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-768×512.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-120×80.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800.jpg 1200w” sizes=”(max-width: 610px) 100vw, 610px”> Nissan Motor Co. has confirmed plans to invest 2 trillion yen ($17.65 billion USD) over the next five years […]

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Audi Resurrects Historical Horch Nameplate, Creates New Luxurious Rare Ride

Audi recently announced a new, super luxurious version of its largest sedan, and it’ll wear some branding not seen in a very long time. Wake up Horch, it’s 2022. Horch was founded in 1904 as a luxury car manufacturer in Germany, by one August Horch. It manufactured only luxury cars and was the first to […]

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Toyota, Stellantis Announce North American Battery Plants

<img data-attachment-id="1758996" data-permalink="https://www.thetruthaboutcars.com/2021/04/south-korean-battery-firms-reach-settlement-georgia-factory-approved/electriccarlithiumbatterypackandpowerconnections/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2021/04/shutterstock_1757106191.jpg" data-orig-size="1000,570" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"Shutterstock","camera":"","caption":"","created_timestamp":"0","copyright":"Copyright (c) 2020 asharkyu\/Shutterstock. No use without permission.","focal_length":"0","iso":"0","shutter_speed":"0","title":"Electric,Car,Lithium,Battery,Pack,And,Power,Connections","orientation":"1"}" data-image-title="lithium-ion electric car battery battery assembly EV battery" data-image-description=" Asharkyu/Shutterstock ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/04/shutterstock_1757106191-450×257.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/04/shutterstock_1757106191-610×348.jpg” class=”aligncenter size-large wp-image-1758996″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/04/shutterstock_1757106191-610×348.jpg” alt width=”610″ height=”348″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/04/shutterstock_1757106191-610×348.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/04/shutterstock_1757106191-75×43.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/04/shutterstock_1757106191-450×257.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/04/shutterstock_1757106191-768×438.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/04/shutterstock_1757106191-120×68.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/04/shutterstock_1757106191.jpg 1000w” sizes=”(max-width: 610px) 100vw, 610px”> Automakers Toyota and Stellantis separately […]

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Abandoned History: The Cadillac Cimarron, a Good Mercedes-Benz Competitor

Sometimes car companies get a bit carried away with a new idea that, for a myriad of reasons, doesn’t translate so well in its execution. Toyota (and other Japanese companies) did exactly this when they invested in the very unsuccessful line of WiLL cars and other consumer products in the early 2000s. Today we look at […]

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2022 Honda Civic Type R Prototype Previewed

<img data-attachment-id="1775374" data-permalink="https://www.thetruthaboutcars.com/2021/10/2022-honda-civic-type-r-prototype-previewed/01-2023-honda-civic-type-r-camo/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/01-2023-Honda-Civic-Type-R-Camo.jpg" data-orig-size="1200,800" data-comments-opened="1" data-image-meta="{"aperture":"5.6","credit":"","camera":"ILCE-7RM4","caption":"","created_timestamp":"1632996328","copyright":"","focal_length":"74","iso":"100","shutter_speed":"0.0028571428571429","title":"","orientation":"0"}" data-image-title="01 2023 Honda Civic Type R – Camo" data-image-description=" Honda ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/01-2023-Honda-Civic-Type-R-Camo-450×300.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/01-2023-Honda-Civic-Type-R-Camo-610×407.jpg” class=”aligncenter size-large wp-image-1775374″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/01-2023-Honda-Civic-Type-R-Camo-610×407.jpg” alt width=”610″ height=”407″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/01-2023-Honda-Civic-Type-R-Camo-610×407.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/01-2023-Honda-Civic-Type-R-Camo-75×50.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/01-2023-Honda-Civic-Type-R-Camo-450×300.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/01-2023-Honda-Civic-Type-R-Camo-768×512.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/01-2023-Honda-Civic-Type-R-Camo-120×80.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/01-2023-Honda-Civic-Type-R-Camo.jpg 1200w” sizes=”(max-width: 610px) 100vw, 610px”> Honda has previewed the upcoming Civic Type R, now that it has prototypes […]

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Returning Acura Integra Will Be Five-Door Liftback

<img data-attachment-id="1775048" data-permalink="https://www.thetruthaboutcars.com/2021/09/returning-acura-integra-will-be-five-door-liftback/new-acura-integra_teaser-rear/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/New-Acura-Integra_Teaser-rear.jpg" data-orig-size="5551,3000" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="New Acura Integra_Teaser rear" data-image-description=" Acura ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/New-Acura-Integra_Teaser-rear-450×243.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/New-Acura-Integra_Teaser-rear-610×330.jpg” class=”aligncenter size-large wp-image-1775048″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/New-Acura-Integra_Teaser-rear-610×330.jpg” alt width=”610″ height=”330″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/New-Acura-Integra_Teaser-rear-610×330.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/New-Acura-Integra_Teaser-rear-75×41.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/New-Acura-Integra_Teaser-rear-450×243.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/New-Acura-Integra_Teaser-rear-768×415.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/New-Acura-Integra_Teaser-rear-120×65.jpg 120w” sizes=”(max-width: 610px) 100vw, 610px”> If you were hoping the returning Acura Integra would be the peppy, three-door liftback everyone coveted 20 years […]

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Abandoned History: Project Genesis, Toyota Cars for Young People

Toyota was very focused on youthful consumer appeal at the turn of the millennium. Around the same time the WiLL sub-brand launched in the Japanese home market with its multitude of different products, a similar project was just getting underway at Toyota Motor Sales USA. It was called Project Genesis, and like WiLL, it didn’t […]

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Abandoned History: The Early 2000s WiLL Project, for The Youths (Part IV)

The WiLL branding project in early 2000s Japan was intended to excite and interest younger consumers with stylish products, all of which were marketed as WiLL. At the pinnacle of unique WiLL offerings were three different small Toyotas: The first two were the unpopular and unsuccessful retro-French themed Vi, and the modern-looking, popular, and unsuccessful VS. […]

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Abandoned History: The Early 2000s WiLL Project, for The Youths (Part III)

Several Japanese companies embarked on the WiLL sub-brand exercise at the dawn of the new millennium. Miscellaneous WiLL-branded products were introduced alongside a funky new car offering from Toyota, the WiLL Vi. The baguette-themed retro sedan was an immediate failure amongst the youthful consumers WiLL was supposed to attract, so Toyota had a very quick […]

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Volkswagen Group: Audi Employs Ken Block, Porsche Making 718 Electric

<img data-attachment-id="1774616" data-permalink="https://www.thetruthaboutcars.com/2021/09/volkswagen-group-audi-employs-ken-block-porsche-making-718-electric/audi-block/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/Audi-Block-e1632344516704.png" data-orig-size="2867,1674" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Audi Block" data-image-description=" Audi ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/Audi-Block-e1632344516704-450×263.png” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/Audi-Block-e1632344516704-610×356.png” class=”aligncenter size-large wp-image-1774616″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/Audi-Block-e1632344516704-610×356.png” alt width=”610″ height=”356″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/Audi-Block-e1632344516704-610×356.png 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/Audi-Block-e1632344516704-75×44.png 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/Audi-Block-e1632344516704-450×263.png 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/Audi-Block-e1632344516704-768×448.png 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/Audi-Block-e1632344516704-120×70.png 120w” sizes=”(max-width: 610px) 100vw, 610px”> Despite being the target of a German lawsuit accusing the manufacturer of not being green enough, Volkswagen Group is probably […]

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Abandoned History: The Early 2000s WiLL Project, for The Youths (Part II)

The WiLL project was a short-lived collaborative marketing effort by several Japanese brands, intended to capture the interest and money of youthful buyers. Using emotional engineering, seven companies launched new products in the early 2000s wearing WiLL sub-branding. Included in the myriad of offerings were three different subcompact Toyotas. And here’s the first one, the […]

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Abandoned History: The Early 2000s WiLL Project, for The Youths (Part I)

Today’s Abandoned History story is one of targeted marketing. In the early 2000s, an amalgam of Japanese corporations combined efforts to reach out to younger consumers via unified branding. Cars, food, appliances – all across Japan new, youth-focused products all wore the same sub-brand: WiLL. Collectively WiLL asked, “How do you do, fellow kids?” The […]

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Mazda Goes Subaru: Makes SUVs All-Wheel Drive

<img data-attachment-id="1774194" data-permalink="https://www.thetruthaboutcars.com/2021/09/mazda-goes-subaru-makes-suvs-all-wheel-drive/2022-cx-5-2-5-turbo-signature/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/2022-CX-5-2.5-Turbo-Signature-e1631903731104.jpg" data-orig-size="862,540" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="2022-CX-5-2.5-Turbo-Signature" data-image-description=" Mazda ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/2022-CX-5-2.5-Turbo-Signature-e1631903731104-450×282.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/2022-CX-5-2.5-Turbo-Signature-e1631903731104-610×382.jpg” class=”aligncenter size-large wp-image-1774194″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/2022-CX-5-2.5-Turbo-Signature-e1631903731104-610×382.jpg” alt width=”610″ height=”382″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/2022-CX-5-2.5-Turbo-Signature-e1631903731104-610×382.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/2022-CX-5-2.5-Turbo-Signature-e1631903731104-75×47.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/2022-CX-5-2.5-Turbo-Signature-e1631903731104-450×282.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/2022-CX-5-2.5-Turbo-Signature-e1631903731104-768×481.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/2022-CX-5-2.5-Turbo-Signature-e1631903731104-120×75.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/09/2022-CX-5-2.5-Turbo-Signature-e1631903731104.jpg 862w” sizes=”(max-width: 610px) 100vw, 610px”> Mazda had elected to make all future CX SUVs default to all-wheel drive, rather than front-wheel drive, as it continues […]

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Abandoned History: The Navistar eStar, a Very Troubled Electric Van

The plain white van you see here is the subject of our second edition of Abandoned History. Though it was produced and sold domestically as eStar by Navistar, it was actually developed in England years prior. In fact, the story of this electric van begins with the traditional black London taxi. Since the early Seventies, […]

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