Tag: Online Advertising

Social Media Is Polluted With Climate Denialism

Employees at Facebook have wrestled internally with how to approach climate change misinformation since at least 2019, according to documents released by the former Facebook employee Frances Haugen. According to one exchange, an employee seemed flummoxed by the company’s refusal to remove posts featuring climate change denial, because global warming is not a matter of […]

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Facebook’s Ad Policies Changed, but Political Campaigns Can Still Target You

Sign up here to get On Politics in your inbox on Tuesdays and Thursdays. During the 2020 election, both the Biden and the Trump campaigns ran Facebook ads targeted to Black voters in Kenosha, Wis., about the protests over race and policing that dominated the summer. On Tuesday, Meta, the social media company formerly known […]

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Meta plans to remove thousands of sensitive ad-targeting categories.

Meta, the social media company formerly known as Facebook, said on Tuesday that it planned to eliminate advertisers’ ability to target people with promotions based on their interactions with content related to health, race and ethnicity, political affiliation, religion, sexual orientation and thousands of other topics. The move, which takes effect on Jan. 19, affects […]

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Twitter expands its subscription service to news articles.

Twitter said on Tuesday that it would give users access to ad-free articles from The Washington Post, Reuters, BuzzFeed and other publications through its subscription service, called Twitter Blue. The offering is part of Twitter’s push to find new sources of revenue. In January, the company acquired Revue, a service that enables people to create […]

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What to Do About Facebook, and What Not to Do

“At a minimum,” said Roger McNamee, an early Facebook investor who is now one of its most vocal critics, regulators should ban second and third party uses of the most intimate data, “such as health, location, browser history and app data.” Privacy rules are one of the primary ways European regulators have attempted to curb […]

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Meta Makes Changes to Marketing Strategy Amid Scandals

Since the spring, the social media company formerly known as Facebook has been evaluating where it advertises and how much it spends doing so, taking pitches from agencies that want to help manage its enormous marketing budget. The so-called media review — the first for Meta, the new parent company name for Facebook and its […]

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The Metaverse Is Mark Zuckerberg’s Escape Hatch

But the most interesting question, to my mind, is: Why is Mr. Zuckerberg doing this? After all, it’s not a prelude to a huge corporate reorganization or a sign of a chief executive who wants to give himself an easier job, as was the case when Google renamed itself Alphabet in 2015 and Larry Page […]

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Face It, Facebook Won’t Change Unless Advertisers Demand It

Until advertisers start paring back their spending on Facebook, Congress, Ms. Haugen and the press are but bumps in the road. Why would Pfizer or Nike walk away? Facebook is where their buyers are, and it’s where Pfizer can ensure that drug marketing will be seen by 40-something rheumatoid arthritis sufferers. Reporting indicates that Facebook […]

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Facebook Debates What to Do With Its Like and Share Buttons

SAN FRANCISCO — In 2019, Facebook researchers began a new study of one of the social network’s foundational features: the Like button. They examined what people would do if Facebook removed the distinct thumbs-up icon and other emoji reactions from posts on its photo-sharing app Instagram, according to company documents. The buttons had sometimes caused […]

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Instagram Struggles With Fears of Losing Its ‘Pipeline’: Young Users

With the leadership changes, Facebook went all out to turn Instagram into a main attraction for young audiences, four former employees said. That coincided with the realization that Facebook itself, which was grappling with data privacy and other scandals, would never be a teen destination, the people said. Instagram began concentrating on the “teen time […]

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Facebook’s outage frustrates advertisers heading into the holiday season.

For more than five hours on Monday, while Facebook and Instagram were dark, David Herrmann fretted about ads. Mr. Herrmann, a freelance media buyer, said that everyone he worked with relied heavily on the platforms, which soak up the bulk of the $80 million to $100 million in ad spending he manages each year. One […]

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In Your Facebook Feed: Oil Industry Pushback Against Biden Climate Plans

The ads appear on Facebook millions of times a week. They take aim at vulnerable Democrats in Congress by name, warning that the $3.5 trillion budget bill — one of the Biden administration’s biggest efforts to pass meaningful climate policy — will wreck the United States economy. “Some politicians including Rep. Houlahan are setting their […]

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TikTok Wants More Ad Dollars, and It Has a New Plan to Get Them

TikTok has an advertising problem. On Tuesday, the company rolled out a new plan to help deal with it. For years, homemade videos that function more or less like commercials have received hundreds of millions of views on the app — and in many of those cases, TikTok hasn’t earned a dime. In June, the […]

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