Tag: NIKE Inc

Following Split With Nike, Vanessa Bryant Honors Gianna’s 15th Birthday With Philanthropic ‘Mambacita’ Line

Gianna Bryant and her father, former NBA player Kobe Bryant, attend the WNBA All-Star Game 2019 on July 27, 2019 in Las Vegas, Nev.Photo: Ethan Miller (Getty Images) On May 1, Gianna “Gigi” Bryant—also nicknamed “Mambacita” for the love of basketball she shared with her father, NBA legend Kobe “Black Mamba” Bryant—would’ve turned 15 years […]

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The Preachers ’n’ Sneakers Trend is Alive and Well and Spawning Merch

Ben Kirby started the Instagram account @preachersnsneakers as a gag in 2019. Mr. Kirby, then a 29-year-old MBA student and former Marine, had no idea that the result — images of megachurch pastors decked out in designer gear, juxtaposed with the price tags of their clothes and shoes — would ignite a widespread conversation about […]

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Simone Biles Leaves Nike for a Sponsor That Focuses on Women

Simone Biles, the most decorated gymnast ever, has signed an agreement to represent the women’s clothing brand Athleta and is leaving Nike, her longtime sponsor, just three months before the Summer Olympics begin in Tokyo. The deal, announced Friday, also includes arrangements for Athleta to fund a post-Olympic gymnastics exhibition tour organized by Biles that […]

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She Just Did It: Simone Biles Makes the Leap From Nike to Athleta

Olympic Gymnast Simone Biles appears in Times Square for SK-II Beauty Campaign on March 03, 2020 in New York City.Photo: Arturo Holmes (Getty Images) Every professional athlete knows brand endorsements are the real butter atop their breadwinning. Similarly, brands know star athletes are big business. In what can only be called a stunning upset, Nike […]

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I Hope You Already Got That Pair of Kobe’s That You Wanted Because If Not, You’re About to Pay Stupid Prices For Them

Nike Kobe 6 Protro “Grinch” Photo: Panama Jackson On December 24, 2020, Nike (and I presume the Kobe Bryant estate, headed up by his wife Vanessa Bryant) decided to re-release the Nike Kobe Zoom 6 Protro in the green apple/black/volt-crimson colorway. The shoes, affectionately referred to as the “Kobe Grinches” (because of their super green […]

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It Looks Like Kobe, Nike Are Headed for Divorce

Photo: PHILIPPE LOPEZ (Getty Images) Prior to his tragic death in January of 2020, there were rumors that Los Angeles Lakers legend Kobe Bryant had every intention of severing his long-standing relationship with Nike. How do I know this? Because psssst…I reported on it in December. Advertisement And now four months later, ESPN and CBS […]

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Nike and MSCHF Agree to Recall Lil Nas X’s ‘Satan Shoes,’ Which MSCHF Says ‘Already Achieved Its Artistic Purpose’

Lil Nas X attends the 62nd Annual GRAMMY Awards on January 26, 2020 in Los Angeles, Calif.Photo: Rich Fury for The Recording Academy (Getty Images) The battle over Lil Nas X’s “Satan Shoes” has reportedly been settled. Following a temporary restraining order granted against MSCHF for its much talked about collaboration with rapper Lil Nas […]

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Nike Agrees to Settlement with ‘Satan Shoes’ Maker MSCHF

A Brooklyn company that was sued by Nike over the unauthorized sale of Satan Shoes — an aftermarket sneaker that contains a drop of blood and was promoted by the rapper Lil Nas X — agreed on Thursday to accept returns of the footwear as part of a settlement. The company, MSCHF, will offer refunds […]

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Sexual Assault Allegations Cost Deshaun Watson His Endorsement Deals With Nike, Beats by Dre

Photo: Jonathan Bachman (Getty Images) As this Deshaun Watson situation—in which the embattled NFL superstar has been accused of sexual assault and inappropriate behavior in over 20 lawsuits—continues to unfold, on Wednesday, the three-time Pro Bowler learned that a few of his most lucrative partnerships have officially been put on pause. Advertisement ESPN’s Sarah Barshop […]

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Global Brands Find It Hard to Untangle Themselves From Xinjiang Cotton

Faced with accusations that it was profiting from the forced labor of Uyghur people in the Chinese territory of Xinjiang, the H&M Group — the world’s second-largest clothing retailer — promised last year to stop buying cotton from the region. But last month, H&M confronted a new outcry, this time from Chinese consumers who seized […]

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Nike Won Its Motion Against Lil Nas X’s ‘Satan Shoes.’ They Can Thank Trump

Lil Nas X attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, Calif.Photo: Emma McIntyre (Getty Images) The saga of Nike and Lil Nas X’s “Satan Shoes” continued on Thursday, with Nike scoring a legal win against streetwear firebrand MSCHF. Three days after Nike filed suit over the […]

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Soccer Samples Streetwear and Likes the Fit

The lights at the Allianz Stadium cut out, and the music swelled. In the darkness, a small patch in the middle of the field seemed to glow. The center circle started to pulse and ripple. And then the grass itself appeared to get pulled away, as if it were nothing more than a tablecloth. Three […]

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Lil Nas X, Clapback Champ

One after another, they came with venom for Lil Nas X. The basketball star Nick Young. The governor of South Dakota, Kristi Noem. The rapper Joyner Lucas. Candace Owens and various right-wing Twitter personalities. Greg Locke, a Tennessee pastor. Fox News. Nike. They were clueless. Blissful, almost — lambs blind to the slaughter they were […]

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Religious & Litigious: Nike Claps Back at the Manufacturer of Lil Nas X’s ‘Satan Shoes’ for Copyright Infringement

Lil Nas X performs onstage during the 62nd Annual Grammy Awards on January 26, 2020 in Los Angeles, Calif.Photo: Kevin Mazur for The Recording Academy (Getty Images) Nike, not like this. We live in a Hypebeasting, HighSnobiety world in which collabs are as ubiquitous as TikTok dance routine appropriation, but apparently, referencing the devil (if […]

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Save $50 on the Apple Watch Nike Series 6 and Get 6 Free Months of Apple Fitness+

Apple Watch Nike Series 6 (40mm) + 6mo Fitness+ | $349 | Best BuyApple Watch Nike Series 6 (44mm) + 6mo Fitness+ | $379 | Best Buy Advertisement The Nike-branded rendition of the Apple Watch comes with a couple of perks, including the cool Sport Band with breathable punch holes and the exclusive watch faces, […]

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Lawd Have Mercy: Lil Nas X’s ‘Satan Shoes’ Put Nike on the Defensive

Lil Nas X attends Vanity Fair and Saint Laurent Celebrate “Parasite” on February 07, 2020 in Los Angeles, Calif.Photo: Phillip Faraone for Vanity Fair (Getty Images) “Bloody shoes” may be Cardi B’s line, but they may now be best associated with Lil Nas X. The rapper born Montero Lamar Hill broke the internet last Friday […]

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China’s Outrage over Forced Labor Charges Targets H&M, Adidas and Nike

H&M faces a boycott. Tommy Hilfiger, Adidas, Nike, Converse and Calvin Klein have lost their brand ambassadors. Burberry has had to give up an online video game partnership. Western brands are suddenly feeling the wrath of the Chinese consumer, the very shoppers who for years have clamored for their products and paid them vast amounts […]

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It’s Air Max Day at StockX: Bid $1 for a Chance to Win Four Modern Nike Classics

Air Max Day RestockX Event | StockX If you’re a sneakerhead, you’re probably already aware that March 24 is Air Max Day. But in the spirit of the occasion, did you know that StockX is holding another installment in its RestockX event series? Through Friday at 12 PM EDT, you can place a $1 bid for […]

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Dear New Sneaker People, Just Because You Usually Wear a Certain Size Doesn’t Mean You Always Wear That Size

Photo: Panama Jackson It’s been documented here before, but the onset of the coronavirus over a year ago seems to have turned everybody and their mothers into sneakerheads (and ultimately rendering most of us winless at the SNKRS app sweepstakes). And while the sneaker culture (and folks attempting to become resellers; good morning to everybody […]

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Nike Celebrates Black Women With Social Media Campaign, Pitch Competition and New Film ‘We Play Real’

Image: Nike “Black women are rarely recognized for the hard work they put in. It’s not just magic, they are the real thing.” I don’t think Nike could’ve put it any better. We all know sports help to bring us together. They also provide a platform to amplify important causes and draw attention to concerns […]

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The Essential Sneakerhead Starter Pack, According to Jacques Slade

If you’re even casually into sneakers, there’s a good chance you’ve seen one of Jacques Slade’s videos in your YouTube recommendations. Maybe you’re even a fan of his already—after all, Slade is one of the most popular personalities in sneaker YouTube or even sneaker media at large. Is it because of how long he’s been […]

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Nike Executive Resigns Over Possible Ties to Sneaker Resale Business

A longtime top executive at Nike resigned amid questions about possible ties to her son’s sneaker resale business and whether he used a credit card in her name for the company. Ann Hebert, the vice president and general manager of Nike’s North America division, “departed” from the company on Monday, Nike said in a statement. […]

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‘One Property at a Time’: A City Tries to Revive Without Gentrifying

NEWARK — Construction workers in the South Ward of Newark, one of New Jersey’s most distressed areas, are busy converting a long-abandoned bank into an apartment building and poets cafe. A decrepit mansion in the Central Ward built by a Newark beer baron before the turn of the 20th century is being revamped as a […]

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To Washington, D.C. With Love: The Commes Des Garcons x Nike Foamposite 1 Collaboration Might As Well Come With Mambo Sauce

My first experience with the Nike Air Foamposite One, released in 1997—we called them Penny Hardaways or Penny’s, for short—was on the campus of Spelman College during the summer before my freshman year of college. I watched a dude in one of the summer programs we had running (I was in a program for science, […]

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Nike and Coca-Cola Lobby Against Xinjiang Forced Labor Bill

WASHINGTON — Nike and Coca-Cola are among the major companies and business groups lobbying Congress to weaken a bill that would ban imported goods made with forced labor in China’s Xinjiang region, according to congressional staff members and other people familiar with the matter, as well as lobbying records that show vast spending on the […]

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Reading All the Books on Nike, Déjà Vu Sets In

Halfway through “Win at All Costs,” Matt Hart’s look at Nike’s sponsorship of professional running, the author offhandedly throws out a number. After the salaries of the dozen or so runners in the Nike Oregon Project — some of whom earned hundreds of thousands annually — were accounted for, the program’s expenses were “north of […]

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Washington Redskins to Drop Name

The N.F.L. team in Washington announced Monday that it would drop “Redskins” from its name, yielding to sponsors and Native American activists who have long criticized it as a racist slur. The team, one of the oldest in the N.F.L., was not expected to announce a new name on Monday as it continues to evaluate […]

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