Tag: Metaverse

Why traditional advertising needs to be kicked to the curb in Web3

It seems pretty clear that traditional advertising isn’t going to work in whatever the metaverse will turn out to be — after all, what “effective advertising” means has had to change with every iteration of the online and digital world. In Web 3, the new iteration of the web, based on the blockchain, the creators […]

Read More

Warner Music and The Sandbox will do music-theme metaverse

Did you miss a session from the Future of Work Summit? Head over to our Future of Work Summit on-demand library to stream. The Sandbox has partnered with Warner Music to create a music-themed world in the metaverse. Under the agreement, the companies will create the first music world in The Sandbox Gaming Metaverse, and it will […]

Read More

Not everyone will be a hero in the metaverse — and that’s okay

One of the conceits behind the metaverse is that everyone will be able to have their own identity within the digital world. But how will people find themselves or craft their identities? Benjamin Charbit of Darewise spoke at the GamesBeat Summit and Facebook Gaming event, Into the Metaverse 2, on this topic. Charbit said the […]

Read More

The ethics of the metaverse

We’re all in a rage about the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One. But we have a host of issues to consider when it comes to an ethical way to build and run the metaverse — before we plunge into it too quickly. That […]

Read More

The gaming metaverse might be the best place for inclusive, diverse voices

As the idea of the metaverse continues to take shape, it’s important to remember how varied those who participate in it will be. How can game developers who are making metaverse titles create opportunities for diverse and inclusive voices? Rick Fox and Jace Hall, chief business development officer and CCO of HiDef respectively, sat down […]

Read More

How the metaverse will impact governance, privacy, fraud, identity, and more

As the metaverse coalesces, big players in the space are making enormous investments. And while there are many business opportunities in the various metaverses for studios of every size, there’s a large, and growing, number of considerations to be mindful of as they build out their business plans. Companies need to start taking a hard […]

Read More

Brendan Greene’s plan to build a massive digital world

Brendan Greene invented the battle royale genre for video games. His PlayerUnknown’s Battlegrounds (PUBG) has sold more than 75 million copies since 2017. Instead of making more sequels to PUBG at Krafton, he spun out his own studio, PlayerUnknown’s Productions, and is working on the most ambitious game he could possibly make. He calls it […]

Read More

Why representation now means a much better metaverse-to-come

Building out the metaverse, where users interact in a virtual world in real time, raises many big questions, including, will this metaverse or new reality reflect our highest aspirations? Will it serve as a model for healthy, inclusive ecosystems? “It depends on who’s designing it,” said Anastasia Staten, executive director of the ESA Foundation, the […]

Read More

Roblox’s year-end data reveals its metaverse advantage

Roblox had an explosive growth year in 2021, and today the company released some data that shows how it’s a leading contender in the metaverse. Dave Baszucki, CEO and cofounder of Roblox, spoke about the company’s plans at our GamesBeat Summit: Into the Metaverse 2 online event today, and the company released its data in […]

Read More

Building on the social aspect of games will expand the metaverse

One of the principles of the metaverse as we currently understand it is that it’s a social space. It’s intended to be a world where we can all socialize regardless of where we are in the physical world. But how are game makers actually going to create such a space? We hosted a panel on […]

Read More

GamesBeat Summit: Into the Metaverse 2 opening speech — Blue shirt or red shirt?

Here’s Dean Takahashi’s opening speech at the GamesBeat Summit: Into the Metaverse 2 event. Let me start with a question. Would you like to get a metaverse for free? Your answer might very well be: How much will it cost me? Back in the 1980s and 1990s, I chose to escape from reality by reading […]

Read More

Can this triple-A game usher in the promise of the metaverse?

This article is part of the VB Special Issue — The metaverse: How close are we?  A fully realized metaverse is, maybe first and foremost, a digital representation of the physical world, with all of the real world’s essential trappings, like socializing, commerce, and, yes, spaceship battles. And blockchain games are looking like they can […]

Read More

Why the metaverse must be open but regulated

The metaverse isn’t a new concept. In fact, the term was coined in a 1992 novel, Snow Crash, by Neal Stephenson. As the novel defines it, the metaverse is essentially a virtual universe controlled and owned by a “global information monopoly that users can access via personal VR goggles. In 2022, as a new computing […]

Read More

Why the fate of the metaverse could hang on its security

Did you miss a session from the Future of Work Summit? Head over to our Future of Work Summit on-demand library to stream. This article is part of a VB special issue. Read the full series here: The metaverse – How close are we? Cyberattacks old and new will inevitably find their way into the metaverse, highlighting a […]

Read More

The environmental impact of the metaverse?

Some companies believe that the metaverse — a yet-to-be-realized, internet-like series of connected worlds — has enormous potential in the enterprise. For example, it could be used to improve work productivity by allowing employees to train or collaborate in workplace-like virtual environments. Or it could host home and office tours, a boon for a real […]

Read More

Gaming will lead us to the metaverse

When CEO Mark Zuckerberg changed Facebook’s name to Meta and committed to the metaverse, he said that gaming would lead the way. That’s an interesting comment, considering that Facebook has billions of social media users, while game companies like Roblox and Microsoft (Minecraft) have amassed hundreds of millions of gamers. In fact, the entire game […]

Read More

Identity and authentication in the metaverse

“Metaverse” emerged as one of the major buzzwords of 2021, alongside other notable tech terms such as “NFTs.” While the metaverse concept is not exactly new, having first been coined three decades ago, its surge into the public consciousnesses this year was driven in large part by Facebook and its intrepid CEO and cofounder Mark […]

Read More

How the metaverse could transform upskilling in the enterprise

Increasingly, companies see enormous potential in the metaverse, the imagined version of the web where people — and their avatars — socialize. Banking firm Jeffries predicts that the metaverse will “cause the biggest disruption to human life ever seen.” Meanwhile, Meta, formerly Facebook, budgeted to spend $10 billion last year alone building components foundational to […]

Read More

The metaverse: Where we are and where we’re headed

This article is part of a VB special issue. Read the full series here: The metaverse – How close are we? The coming metaverse has provoked hype, confusion, and misinformation. For technophiles, the metaverse represents a nirvana: a place to immerse yourself in any digital surrounding, and participate in any physical reality, at any time – […]

Read More

Understanding the 7 layers of the metaverse

This article is part of a VB special issue. Read the full series here: The metaverse – How close are we? When it comes to describing the metaverse, definitions and opinions abound. And while it’s difficult to put something as vast, conceptual, and, frankly, still emerging as the metaverse into quantifiable terms, Jon Radoff, entrepreneur, author […]

Read More

7 ways the metaverse will change the enterprise

Did you miss a session from the Future of Work Summit? Head over to our Future of Work Summit on-demand library to stream. A buzzword among tech buffs, the metaverse can be summarized as a natural evolution of the internet where a network of persistent digital spaces will be populated by people (as digital avatars) hanging out, […]

Read More

Jason Rubin on Meta’s strategy for the metaverse

When Jason Rubin joined Oculus VR in 2014, he was handed a copy of Ready Player One, one of the books that helped define the metaverse. As he was hired, Facebook acquired Oculus and he started to have some deep conversations about the  metaverse, the universe of virtual worlds that are all interconnected, like in […]

Read More

Innovation will drive the success of NFT gaming, not profit or hype

Did you miss a session from the Future of Work Summit? Head over to our Future of Work Summit on-demand library to stream. This article was contributed by Olga Vorobyeva, VOX Consulting. Nonfungible tokens (NFTs) have been around for the better part of four years, quietly growing in popularity among hardcore cryptocurrency investors. But in 2021, their […]

Read More

Obsess: 70% of consumers who visit virtual stores have made purchases

Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.  A study showed that 70% of consumers who have visited a virtual store have made a purchase, according to a survey by […]

Read More

How emerging tech will influence freedom, industry, and money in the metaverse

Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.  Innovation related to the metaverse has brought with it some expected criticism and skepticism. Like any fast-growing, emerging technology, the parameters for […]

Read More

The DeanBeat: Interpreting Microsoft’s $68.7B Activision Blizzard deal as a metaverse play

Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.  Microsoft‘s $68.7 billion pending acquisition of Activision Blizzard will shake up the game industry to its core. It has upset the status […]

Read More

Are you ready and registered for this year’s GamesBeat & Facebook Gaming Summit?

We’re so close to The 2nd Annual GamesBeat & Facebook Gaming Summit, the event so nice we’re throwing it twice. On Tuesday, January 25, 2022, at 8:20 am sharp PT, the hold music will end and Emcee Kahlief Adams, captain of the Spawn On Me Podcast and famously bad cook, will launch us into three […]

Read More

GDC: Game devs focus on unionization, fighting toxicity, and adopting blockchain/metaverse

The Game Developers Conference has released its annual developer survey and found growing support for unionization, the fight against toxicity, and the adoption of blockchain and the metaverse. The 10th annual State of the Industry Survey comes ahead of the GDC 2022 event, which is still planned to be held in-person as well as virtually […]

Read More

Improbable: Poll says gamers and game devs expect metaverse to arrive in one to five years

Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.  American and British consumers believe that the metaverse will likely come to fruition in one to five years. But while gamers and […]

Read More