Tag: Marketing

Connected Vehicle Sales Grow by 20 Percent in 2021

Connected vehicle sales will grow 20 percent in 2021, with a 10.4 percent compound annual growth rate (CAGR) between 2020-2026 according to ABI Research, a tech market advisory group. 2020 new car sales dropped 15 percent,  although it was less than anticipated. Consumers rallied at the end of 2020 and the first quarter of 2021, […]

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Tesla Confesses to California DMV Self-Driving Tech is Overhyped

<img data-attachment-id="1635120" data-permalink="https://www.thetruthaboutcars.com/2018/08/elon-musk-pitches-party-camper-mode-for-tesla-vehicles-as-possible-dog-whistle-to-swingers/tesla-baby-self-driving/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2018/08/Tesla-Baby-self-driving.jpg" data-orig-size="1060,600" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Tesla Baby self-driving" data-image-description=" Tesla ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/08/Tesla-Baby-self-driving-450×255.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/08/Tesla-Baby-self-driving-610×345.jpg” class=”aligncenter size-large wp-image-1635120″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/08/Tesla-Baby-self-driving-610×345.jpg” alt width=”610″ height=”345″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/08/Tesla-Baby-self-driving-610×345.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/08/Tesla-Baby-self-driving-75×42.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/08/Tesla-Baby-self-driving-450×255.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/08/Tesla-Baby-self-driving-768×435.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/08/Tesla-Baby-self-driving-120×68.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/08/Tesla-Baby-self-driving.jpg 1060w” sizes=”(max-width: 610px) 100vw, 610px”> Back in January, Tesla CEO Elon Musk said he remained confident that his company would be able […]

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Toyota Subsidiary Woven Acquires Lyft Autonomous Division

Toyota’s Woven Planet Holdings has acquired Level 5, Lyft’s self-driving unit. Woven Planet’s deal brings scientists, software engineers, and researchers together as one. Last year, we detailed the launch of Woven, but since that time they’ve been relatively quiet until now. Woven has put together engineers, research scientists, and mobility services experts. They’ve amassed sensing, […]

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Zynga agrees to buy mobile ad and monetization firm Chartboost for $250 million

Did you miss GamesBeat Summit 2021? Watch on-demand here!  Mobile game publisher Zynga has agreed to acquire mobile ad and monetization firm Chartboost for $250 million in cash. It’s an interesting deal because Zynga is reaching outside of its usual food chain to another part of the industry — mobile game marketing, advertising, and monetization […]

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BMW Art Cars Exhibited

BMW art cars debuted today, using artificial intelligence (AI) software to generate new works of art. In conjunction with Frieze New York, the fair takes place in Manhattan from May 5 – 9, 2021. Frieze New York has works of art from over 60 galleries, mainly located in New York. A viewing room with over 160 […]

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California PHEV Owners Return to Gas Power

Electric vehicles are one way to carbon neutrality. Yet 20 percent of California PHEV owners have gone back to gas-powered vehicles. Published in Nature Energy on April 26th by the Institute of Transportation Studies at the University of California, Davis, the study found that PHEV buyers in California were abandoning the technology at a rate of […]

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Zammo unfurls conversational AI integration service

Join Transform 2021 this July 12-16. Register for the AI event of the year. Zammo.ai today launched a conversational AI platform that makes it simpler to engage customers via multiple voice assistants, interactive voice response (IVR)/telephony, and chatbots without having to write any code. That no-code approach, provided via the integrations the company has embedded […]

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Polaris Renews Its Leadership

Polaris today affirmed the appointments of a new CEO and CFO, both of whom had been serving in interim roles since January. The manufacturer of motorcycles, off-road vehicles, and boats named Michael Speetzen as CEO, and Bob Mack as CFO. CEO Scott Wine left the company in November to helm CNH Industrial NV, an agricultural […]

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Market intelligence platform Crayon raises $22M

Join Transform 2021 this July 12-16. Register for the AI event of the year. Crayon, a Boston, Massachusetts-based market intelligence company, today announced that it raised $22 million in a series B round led by Baird Capital. CEO Jonah Lopin says that the proceeds will be put toward expanding the platform while growing Crayon’s engineering, […]

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How Intel is leveraging AI to drive sales

Join Transform 2021 this July 12-16. Register for the AI event of the year. The pandemic greatly accelerated businesses’ digital transformation efforts. This is particularly true in the marketing domain, where enterprises began to embrace automation and enablement technologies. When McKinsey surveyed 1,500 executives across industries and regions in 2018, 66% said addressing skills gaps […]

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Research: A market where consumers can pay for privacy is emerging

Join Transform 2021 this July 12-16. Register for the AI event of the year. Location tracking, e-commerce history, online buying behavior, and biometric information — there has been a slow but consistent erosion of consumer privacy. Consumers used to be very comfortable sharing personal data with brands in order to see more personalized content, but […]

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QOTD: Does Color Affect Resale Value?

Color counts when selling or buying a car. But which colors help or hurt? iSeeCars.com, a car search engine, performed exhaustive research on this topic, recently publishing the results. Their research confirms what we had heard previously from paint manufacturers. White, black, and silver are among the most popular colors. But that also means these colors […]

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Bango: Digital advertising is not a reliable source of new customers

Join Transform 2021 this July 12-16. Register for the AI event of the year. CEOs are questioning the value of digital and social media marketing, with 77% of CEOs saying they don’t see digital advertising as a reliable source of new customers or sales, according to the Board to Death research by marketing tech company […]

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The early decision that helped Adjust go from startup to global success

The second day of GamesBeat Summit 2021 offered attendees a look at companies that skyrocket from startup to big success, and how they faced the challenges and opportunities of rapid expansion, on the panel “Scaling the right way: When a startup is no longer a startup.” Katie Jansen, CMO at AppLovin and Katie Madding, chief […]

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2022 Mercedes-Benz AMG GLC 63S: Ready to Rock

The 2022 Mercedes-Benz AMG GLC 63 S SUV is the only V8, biturbo-powered SUV. It’ll do 0–60 mph in 3.6 seconds, which makes for a quick dash to the mini-mart. Combine AMG performance with Mercedes’ best-selling GLC SUV and what do you get? A GLC 63 S SUV powered by an AMG 4.0-liter biturbo V8 […]

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A new pool of players is changing UA

This article is part of a Gaming Insights series paid for by Facebook. When it comes to games app advertising, the key to continued growth is user acquisition and audience expansion. But with such a vast and diverse audience, it can be tricky to know where to begin. Many games advertisers also face the challenge […]

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2022 Hyundai Kona N Unwrapped

Hyundai rolled out the 2022 Kona N yesterday at its N Day, a digital showcase for the N brand. The latest N brand inclusion, Hyundai’s N and N Line will grow to 18 models through 2022. Hyundai expresses its ambition for the brand with the tagline ‘Never just drive’. The Kona N has a 2.0 liter, […]

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Saas provider BoostUp.ai nabs $6M to support revenue operations

Join Transform 2021 this July 12-16. Register for the AI event of the year. BoostUp.ai, provider of a software-as-a-service (SaaS) platform for managing revenue operations (revenue ops) infused with AI capabilities, today announced it has garnered $6 million in additional series A funding, bringing its total raised to $14 million, after an initial seed round […]

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Salesforce launches employee upskilling toolkit for businesses

Join Transform 2021 this July 12-16. Register for the AI event of the year. Salesforce today announced the launch of In-App Learning with Trailhead, which surfaces personalized learning content directly in Salesforce, enabling employees to learn in the flow of work. In-App Learning with Trailhead will become generally available and free to all Salesforce customers […]

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Formation launches AI-driven sales offer optimization platform

Join Transform 2021 this July 12-16. Register for the AI event of the year. Marketers send out billions of offers each year to engage customers. But succes depends on creating the optimal offer for each customer, a challenge that’s been compounded by changes in customer behaviors during the pandemic. A recent Forrester study found that […]

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Adobe extends AI-infused customer analytics platform to offline data

Join Transform 2021 this July 12-16. Register for the AI event of the year. Adobe today unfurled an enhanced Adobe Customer Journey Analytics cloud service that enables organizations to apply AI to data from both online and offline sources to gain deeper insights into customer behavior. Available as an extension to the Adobe Experience Platform, […]

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Databook raises $16M to automate key sales processes

Join Transform 2021 this July 12-16. Register for the AI event of the year. Databook, a customer intelligence platform tailored for enterprise applications, today announced that it raised $16 million in series A funding. The company plans to put the funds toward developing new products and expanding its workforce, in addition to acquiring new clients […]

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Nintendo ads generate 9 out of 10 TV impressions in March-April

Join GamesBeat Summit 2021 this April 28-29. Register for a free or VIP pass today. Nintendo continues to be a powerhouse for the video game industry when it comes to TV advertising. From March 16 through April 15, Nintendo accounted for 90% of the industry’s total impressions. During that period, nine brands aired 36 spots […]

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Analytics startup Unsupervised raises $35M to spot patterns in enterprise data

Join Transform 2021 this July 12-16. Register for the AI event of the year. Boulder, Colorado-based Unsupervised, a big data analytics company leveraging AI to find patterns in business data, today announced that it raised $35 million in a series B round led by Cathay Innovation and Signalfire. Unsupervised says that it intends to use […]

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Is poor data quality undermining your marketing AI?

Join Transform 2021 this July 12-16. Register for the AI event of the year. Marketing’s potential to deliver results relies on data quality, but data accuracy, consistency, and validity continue to be a challenge for many organizations. Inconsistent data quality is holding marketing teams back from converting leads into sales, accurately tracking campaign performance, and […]

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HubSpot adds Operations Hub to drive revenue ops shift

Join Transform 2021 this July 12-16. Register for the AI event of the year. HubSpot Wednesday kicked off an ambitious effort to unify sales, marketing, and service processes with the launch of Operations Hub. The offering is directed at companies that are beginning to unify various operations teams within sales, marketing, and services groups in […]

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2023 Cadillac Lyriq is Almost Here

Today the 2023 Cadillac Lyriq made its production debut. If this is the highlight of a century of innovation, what Cadillac’s been doing the rest of the time? Cadillac’s luxury electric SUV is starting a new era ahead of schedule. You can place your order in September for a 2022 first-half delivery. “The 2023 Cadillac […]

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Salesforce introduces new Sales Cloud features to boost automation and remote collaboration

Join Transform 2021 this July 12-16. Register for the AI event of the year. Salesforce today rolled out the next generation of Service Cloud, including enhancements to Cloud Voice and Einstein Bots. The company says that the features and products are intended to address the new reality brought about by the coronavirus pandemic. Over the […]

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Marketing automation startup ActiveCampaign raises $240M

Join Transform 2021 this July 12-16. Register for the AI event of the year. Customer experience automation startup ActiveCampaign today announced that it raised $240 million at an over $3 billion valuation. The capital, which comes as the startup surpasses $165 million in annual recurring revenue, up from $90 million a year ago, brings ActiveCampaign’s […]

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QOTD: Does Hyundai’s 2021 Ioniq Hybrid Deserve Awards?

Hyundai’s 2021 Ioniq hybrid and plug-in hybrid received the Best Hybrid Car and Plug-In Hybrid awards from U.S. News & World Report. Our question is, are they the best hybrids or not? Did the right car(s) win? In this year’s Best Hybrid and Electric Cars awards, U.S. News & World Report identified seven eco-vehicle categories and […]

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Synthesia raises $12.5M for AI that generates avatar videos

Join Transform 2021 this July 12-16. Register for the AI event of the year. Synthesia, a startup using AI to create synthetic videos of avatars for marketing, today announced it has raised $12.5 million. In a press release, the company said the funding will be put toward expanding its workforce as it invests in product […]

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