Tag: Marketing

How to clean CRM data to improve efficiency and productivity

Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more This article was contributed by Tom Wilson, a data professional and content editor at Coresignal A Customer Relationship Management (CRM) database contains every bit of insight and data […]

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Replai uses computer vision and data analysis to figure out the best video ads

Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.  Replai automates analysis of video ad effectiveness and it makes recommendations for how to fix details to make ads more engaging. The […]

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Smartling lands $160M to help companies translate their content automatically

Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.  As the pandemic drives businesses online, translation is becoming a key part of the digital transformation equation. One large-scale behavioral study in […]

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How to use the right data for growth marketing in a privacy-centric world

Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more This article was contributed by Jonathan Martinez Data has always been a critical component of the craft of growth marketing. From being able to pinpoint the time of […]

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Opinion: ‘Nissan Ambition 2030’ Was an Hour of Wishful Thinking

<img data-attachment-id="1779974" data-permalink="https://www.thetruthaboutcars.com/2021/11/opinion-nissan-ambition-2030-was-an-hour-of-wishful-thinking/211129-00-044-1200×800/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800.jpg" data-orig-size="1200,800" data-comments-opened="1" data-image-meta="{"aperture":"5","credit":"","camera":"ILCE-9M2","caption":"","created_timestamp":"1637989877","copyright":"","focal_length":"51","iso":"500","shutter_speed":"0.005","title":"","orientation":"0"}" data-image-title="211129-00-044-1200×800" data-image-description=" Nissan ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-450×300.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-610×407.jpg” class=”aligncenter size-large wp-image-1779974″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-610×407.jpg” alt width=”610″ height=”407″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-610×407.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-75×50.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-450×300.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-768×512.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800-120×80.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/211129-00-044-1200×800.jpg 1200w” sizes=”(max-width: 610px) 100vw, 610px”> Nissan Motor Co. has confirmed plans to invest 2 trillion yen ($17.65 billion USD) over the next five years […]

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BMW Revives Historic Logo for M Division Vehicles

<img data-attachment-id="1779894" data-permalink="https://www.thetruthaboutcars.com/2021/11/bmw-revives-historic-logo-for-m-division-vehicles/new-old-bmw-m-logo/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/new-old-BMW-M-logo.jpg" data-orig-size="980,653" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="new old BMW M logo" data-image-description=" BMW ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/new-old-BMW-M-logo-450×300.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/new-old-BMW-M-logo-610×406.jpg” class=”aligncenter size-large wp-image-1779894″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/new-old-BMW-M-logo-610×406.jpg” alt width=”610″ height=”406″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/new-old-BMW-M-logo-610×406.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/new-old-BMW-M-logo-75×50.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/new-old-BMW-M-logo-450×300.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/new-old-BMW-M-logo-768×512.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/new-old-BMW-M-logo-120×80.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/new-old-BMW-M-logo.jpg 980w” sizes=”(max-width: 610px) 100vw, 610px”> BMW is dusting off one of its older logos for select vehicles and a bevy […]

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Cyber Weekend Has Officially Started! Here’s Where We’re Shopping

Accessories & Jewelry ByChari: 20% off on all jewelry with code GRATEFUL2021 Coco & Breezy: 60% off select styles E-Marie Travel: 20% off on all accessories with code OPRAH21; 30% off travel blankets and boss blankets with the code BF21 G/O Media may get a commission Loza Tam: $10 off all turbans, no code required […]

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Accelerate your marketing plan by leveraging AI for content creation

Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more This article was contributed by Ajay Mangilal Jain, Senior Partner of AI & Automation Practice at Wipro Limited Ecommerce has long been growing in popularity with private consumers […]

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3 jobs to apply for this week

Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more Are you looking for a new job at the moment? We have some great news — loads of brilliant companies are hiring this winter. This week, we wanted […]

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Deprecating the cookie: The impact of eliminating third-party identifiers

Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more This article was contributed by Josh Perlstein, Chief Executive Officer of Response Media The digital marketing world is becoming even more complex: 62% of customers prefer personalized products […]

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Google Cloud encourages more conversational AI with Bot-in-a-Box

Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more Google’s business platform services just became a lot more conversational. Google Cloud announced yesterday a new AI-powered service product, Bot-in-a-Box, which is a Google Cloud Platform (GCP) Business […]

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Logik.io, which simplifies complex enterprise sales processes, gets over $10M

Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more Logik.io, a Chicago-based next-gen software company that simplifies complex sales processes with headless operation configuration, today announced it has raised over $10M in seed funding. Logik.io claims its […]

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AI-powered marketing copy generator Anyword secures $21M

Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more Anyword, an AI-powered platform for fine-tuning marketing copy, today announced that it raised $21 million in a financing round led by Innovation Endeavors with participation from Lead Capital […]

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Grammarly raises $200M to expand its AI-powered writing suggestions platform

Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.  San Francisco, California-based Grammarly, which develops an AI-powered writing assistant, today announced that it raised $200 million, valuing the company at $13 […]

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App analytics provider Mixpanel becomes latest unicorn

Mixpanel, a service that offers analytics for websites, apps, and other products and services, said it has raised $200 million in a series C round of funding, bringing the company’s valuation to $1.05 billion. That makes Mixpanel a “unicorn,” or a startup valued at over $1 billion. The funding comes at a time of explosive […]

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How OfferFit uses self-learning AI to stop customer churn

Running a business optimally isn’t only about finding and convincing customers to buy your product. It’s also about retaining customers who’ve already bought your product so they will remain loyal to you. Stopping customer “churn” has long been a big business behind the scenes, but historically it’s been a slow, tedious process. Boston-based marketing-tech startup […]

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Facebook/Meta teams up with YellowHead to create Israeli startup hub

Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.  Mobile marketing firm YellowHead and Facebook/Meta have launched the Meta Startup Hub, which is providing a variety of help to Israeli startups. […]

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AI-powered writing assistant Writer nabs $21M

Writer, which bills itself as an AI writing assistant for marketing teams, today announced that it raised $21 million. (Writer’s total now stands at $25 million.) Insight Partners led the series A round with participation from Gradient Ventures, which Writer CEO May Habib says will be put toward customer acquisition initiatives and headcount growth. Writer’s […]

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Gala Games talks NFT games, art, and total independence as a superpower

“We’re at a watershed moment in gaming and in the history of gaming,” said Jason Brink, president of blockchain at Gala Games on Wednesday at the GamesBeat Summit Next panel, “The Crossover between NFT Games and Art.” Gaming has now transitioned from a physical gaming medium, to stacking up cartridges at home, to cloud-based games […]

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How Tonal is turning media landscape upheaval into opportunity  

Presented by yellowHEAD Big changes are underway in ecommerce performance marketing for everything from first-party data and shopping features to SEO, paid acquisition, ad bidding strategies, voice search, and more. Learn more about the 2022 trends to watch out for in this VB Live event. Register here for free. The acceleration in the media landscape’s […]

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IDFA and Apple’s legal battles actually mean 60% larger audiences for game developers

Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next.  During the “The Apple Ecosystem Challenges” panel, presented by Xsolla at GamesBeat Summit Next, panelists discussed how the changes to the Apple app store ecosystem offer challenges, but also potential opportunity, from the IDFA deprecation to Apple’s […]

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Neuro-ID tracks user behavioral data to help companies boost conversion

Neuro-ID, a Montana-based company offering software to combat online fraud and increase conversion rates through behavioral data and analytics, announced that it has raised $35 million. Neuro-ID says it helps brands in a variety of industries that have significant digital transactions, including Intuit, Square, Affirm, OppFi, and Elephant Insurance. In some cases, the company says […]

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Codeless campaign creation platform Knak raises $25M

Knak, an Ottawa, Canada-based startup that offers a campaign creation platform for marketing teams, today announced it has raised $25 million in a series A round of funding led by Insight Partners. The company said it plans to use the fresh capital to strengthen its team, establish a channel program, and expand its platform capabilities. […]

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Lusha nabs $205M to expand its crowdsourced database of sales prospects

Lusha, a B2B prospecting and contact data platform, today announced that it raised $205 million at a $1.5 billion post-money valuation. The round, which was led by PSG with participation from ION Crossover Partners, brings Lusha’s total raised to date to $245 million following a $40 million series A in February. It’s estimated that salespeople […]

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Mazda CX-50 Debuts Soon, Allegedly Off-Road Friendly

<img data-attachment-id="1778270" data-permalink="https://www.thetruthaboutcars.com/2021/11/mazda-cx-50-debuts-soon-allegedly-off-road-friendly/mazda-cx-50-teaser-woods/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/Mazda-CX-50-teaser-woods-e1636491769556.png" data-orig-size="828,492" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Mazda CX-50 teaser woods" data-image-description=" Mazda ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/Mazda-CX-50-teaser-woods-e1636491769556-450×267.png” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/Mazda-CX-50-teaser-woods-e1636491769556-610×362.png” class=”aligncenter size-large wp-image-1778270″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/Mazda-CX-50-teaser-woods-e1636491769556-610×362.png” alt width=”610″ height=”362″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/Mazda-CX-50-teaser-woods-e1636491769556-610×362.png 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/Mazda-CX-50-teaser-woods-e1636491769556-75×45.png 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/Mazda-CX-50-teaser-woods-e1636491769556-450×267.png 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/Mazda-CX-50-teaser-woods-e1636491769556-768×456.png 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/Mazda-CX-50-teaser-woods-e1636491769556-120×71.png 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2021/11/Mazda-CX-50-teaser-woods-e1636491769556.png 828w” sizes=”(max-width: 610px) 100vw, 610px”> Mazda has announced that the 2023 CX-50 will debut on November 15th, foreshadowing its production launch […]

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How an influencer campaign drove 42% lower cost per conversion

This article is part of a Gaming Insights series paid for by Facebook. When Wildlife Studios, one of the largest mobile gaming companies in the world, was ready to capture a new international audience for one of their largest games, “Zooba: Battle Royale,” they looked toward Pacific America — and specifically, Thailand. Thailand is a […]

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Constructor brings project management for software developers back to basics

Constructor is a new, user-friendly task tracking and collaboration tool designed specifically for software development teams. The solution offers features for developers such as assignable comment treats, dashboard card highlighting, hideable backlogs, and project checklists, which they can use to collaborate on software projects remotely, the company told VentureBeat in an exclusive interview. Additionally, the […]

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How Adobe uses deep learning to improve its products

Like every year, Adobe’s Max 2021 event featured product reveals and other innovations happening at the world’s leading computer graphics software company. Among the most interesting features of the event is Adobe’s continued integration of artificial intelligence into its products, a venue that the company has been exploring in the past few years. Like many […]

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The big performance marketing shakeup of 2021, and the trends for 2022 (VB Live)

Presented by yellowHEAD  Look ahead to the most important trends in ecommerce performance marketing, from optimizing first-party data to implementing the newest techniques for SEO, paid acquisition, ad bidding, voice search, and more, in this VB Live event. Register here for free. There was an earthquake this year in the performance marketing industry, says Asaf […]

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Microsoft launches cloud-powered marketing, supply chain, and retail solutions

Beyond updates across Azure, this week at its Ignite 2021 conference, Microsoft has announced additions to its Dynamics 365 business app and industry portfolio, including Microsoft Customer Experience Platform, a marketing solution that is aimed at helping customers personalize, automate, and orchestrate customer journeys. Another — Microsoft Connected Spaces — is designed to let organizations leverage […]

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GPT-3 comes to the enterprise with Microsoft’s Azure OpenAI Service

During its Ignite conference this week, Microsoft unveiled the Azure OpenAI Service, a new offering designed to give enterprises access to OpenAI’s GPT-3 language model and its derivatives along with security, compliance, governance, and other business-focused features. Initially invite-only as a part of Azure Cognitive Services, the service will allow access to OpenAI’s API through […]

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