Tag: CMO Network

Deadmau5 Wants To Go Platinum With A New NFT Song—And A Bus Campaign At Art Basel Miami Is Helping Promote It

Album art for a new NFT song created by deadmau5 and Portugal. The Man that was created with … [+] Mintbase. Mintbase Since the Recording Industry Association of America introduced the idea of “going platinum,” the milestone of selling 1 million albums has been coveted by musicians throughout the evolution of formats. Now, DeadMau5 has […]

Read More

Why Ergatta Is Turning To Colin Kaepernick To Tell Their Brand Story

Colin Kaepernick is at the center of Ergatta’s new brand campaign Ergatta Launched two years ago, Ergatta offers an alternative to instructor-led fitness with what the company calls game-based workouts.  As Ergatta looks to broaden the awareness of the company and their at-home rower, they are launching their first brand campaign with former NFL player […]

Read More

Nike Postpones Air Max Shoe Release With Travis Scott Following Astroworld Concert Deaths

Travis Scott during his concert at the 2018 Governors Ball Music Festival in New York City. Getty Images Nike is postponing the release of its Air Max 1 x Cactus Jack shoe collaboration with Travis Scott after dozens of people were killed or injured during his Astroworld concert. The delay of the shoe drop, which […]

Read More

Adobe Study Suggests Record ECommerce Demand Coupled With Shortages Will Mean Complicated Holiday For Retail

Family with one kid enjoying a Christmas shopping getty Holiday shopping season is upon us, and this year is shaping up to be one like we’ve never seen before. New data from the Adobe Digital Economy Index, one of the most comprehensive reports of its kind, shows that consumers are ready to spend big this […]

Read More

How Anheuser-Busch Is Using Consumer Centricity To Drive Their Innovation Pipeline

Anheuser-Busch created a virtual I-Week conference space for their innovation work Anheuser Busch Over the last several years, Anheuser-Busch has been undergoing a mindset change as they put the consumer at the center of their innovation efforts. Leading this change is Dafne Hefner, Vice President of Insights and Strategy for Anheuser-Busch.   I sat down with […]

Read More

How Futera Plans To Use NFTs To Build A Soccer Team From The Ground Up

Futera, one of the world’s leading trading card companies, is launching Futera United, the NFT … [+] Community Football Club. Futera Established in 1989, Futera is one of the leading companies in trading cards and is the official trading card licensee of some of Europe’s biggest Football Clubs such as Arsenal, Liverpool, Manchester City, and […]

Read More

Leveraging Influencers To Drive Growth: Insight From Managing Director Of Deloitte Digital

Instagram influencer “Anmaykaa” is being photographed at the “Supercandy Pop-Up Museum Vol. 2” in … [+] Cologne, western Germany on November 1, 2019. (Photo by INA FASSBENDER/AFP via Getty Images) AFP via Getty Images With influencer marketing becoming increasingly important, I sought insight from Deloitte Digital’s Managing Director of Social, Content, and Influencer, Kenny Gold. […]

Read More