Tag: brand

Religious & Litigious: Nike Claps Back at the Manufacturer of Lil Nas X’s ‘Satan Shoes’ for Copyright Infringement

Lil Nas X performs onstage during the 62nd Annual Grammy Awards on January 26, 2020 in Los Angeles, Calif.Photo: Kevin Mazur for The Recording Academy (Getty Images) Nike, not like this. We live in a Hypebeasting, HighSnobiety world in which collabs are as ubiquitous as TikTok dance routine appropriation, but apparently, referencing the devil (if […]

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6 International Female-Owned Businesses to Support on International Women’s Day

Image: Fe Noel Thinking about the promising signs of spring? Feeling the annual need to re-up your space and wardrobe? Looking for ways to support Black women today? As it is International Women’s Day, we look across the globe, and particularly across the African diaspora, for ways to build up women and the brands they’ve […]

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Nike Celebrates Black Women With Social Media Campaign, Pitch Competition and New Film ‘We Play Real’

Image: Nike “Black women are rarely recognized for the hard work they put in. It’s not just magic, they are the real thing.” I don’t think Nike could’ve put it any better. We all know sports help to bring us together. They also provide a platform to amplify important causes and draw attention to concerns […]

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What’s Good? Black History Month Collabs That Will Make a Difference Well Past February

Kalilah Wright of Mess in a BottleScreenshot: Target “You good?” read the motif on one of the designs in Target’s Black History Month 2021 assortment, a now-annual rollout featuring collaborations with Black makers—and one arguably ahead of the curve of last year’s so-called “racial reckoning.” In the wake of the current racial justice movement, which […]

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‘Pearl Milling Company’ Is the New ‘Aunt Jemima’: PepsiCo Announces New Name for Old Racist Brand

Photo: Justin Sullivan (Getty Images) When I wake up in the morning and prepare for the long day ahead, I know that I can never skip the most important meal of the day. And for all of my breakfast needs, only one brand will do: *holds up box* Pearl Milling Company. My bad, y’all, I […]

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Building a Broader Brand, Sephora’s Incubator Program Announces 8 BIPOC-Owned Prestige Beauty Brands in Development

Photo: theendup (Shutterstock) Any makeup lover is all-too-familiar with the ubiquitous black lacquered displays and striped shopping bags of Sephora—but until recently, finding Black brands on its shelves proved a bit more challenging. The world’s premiere beauty marketplace has been working to change that image, inside and out: after becoming the first retailer to sign […]

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An Ode to Carhartt’s Signature Brown, an Iconic Shade for Workers, Rappers, and Skaters Alike

Composite image by VICE staff To the glee of sk8r boi starter packs everywhere, two of our favorite Hard Chiller brands have once again united: Carhartt WIP X Converse. The fruits of this union would entice us even if they looked bonkers, but we had a feeling they would bring us a true neutral-good sneaker […]

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For Black History Month, Peloton Makes an Artistic—and Antiracist—Statement

Photo: Peloton In case you’d somehow missed it, we’re now in Black History Month—and yes, still in a panny. For most of us, it’s now been almost a year spent largely on lockdown, and we’ve all had to pivot repeatedly to adapt. For some of us, the pivot has been literal; for many fitness enthusiasts, […]

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