Tag: Advertising and Marketing

Millions of Followers? For Book Sales, ‘It’s Unreliable.’

Crucially, executives say, there is also an increasing awareness in the industry about the difference between the number of followers and how engaged they really are. Do they comment? Do they share? “There are people who stop being famous who still have their millions of followers, or people who left office eight years ago,” said […]

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Anti-Vaccination Ad Mysteriously Appears at N.Y.C. Bus Stop

At first glance, it looked just like an official New York City public service announcement that listed the top 10 reasons people should get vaccinated against Covid-19. But a closer reading revealed that the poster at a B43 bus stop in the Crown Heights neighborhood in Brooklyn displayed 10 reasons NOT to get vaccinated. Reason […]

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Why Crypto.com Is Putting Its Name on the Staples Center

It was then, during a slump in cryptocurrency prices, that Mr. Marszalek decided to rebrand Monaco. He contacted Matt Blaze, a cryptography professor then at the University of Pennsylvania, who had owned the crypto.com domain name for 25 years. During that time, Mr. Blaze had refused to part with the web address and had publicly […]

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The ‘Fearless Girl’ Statue Is in Limbo

When a bronze statue of a girl with fists on her hips first appeared at Bowling Green, a short distance from Wall Street, in 2017, her defiant expression captured the imagination of women looking for a symbol of economic empowerment. She became known as the “Fearless Girl” and found a new, though also temporary, home […]

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Steven Mark Klein, Fashion Archivist and Gadfly, Dies at 70

Elise By Olsen had made a name for herself at 15 as one of the world’s youngest magazine editors, having already produced runs of two print periodicals about culture and fashion from her bedroom in Oslo. One day in 2015 she received a challenging email: “Who are you?” She answered, and then came a torrent […]

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Social Media Is Polluted With Climate Denialism

Employees at Facebook have wrestled internally with how to approach climate change misinformation since at least 2019, according to documents released by the former Facebook employee Frances Haugen. According to one exchange, an employee seemed flummoxed by the company’s refusal to remove posts featuring climate change denial, because global warming is not a matter of […]

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‘Be Nice to Tourists’: New York’s Arts Scene Needs International Visitors

When many readers in Toronto, London, Paris and Hong Kong open their newspapers on Monday, they will be greeted with a full-page advertisement from the Metropolitan Museum of Art in New York. “We reopened in August 2020, but have been missing one critical thing — you, our international visitors,” the ad will say. “The Met […]

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Now TV Wants Nielsen to Measure Up

TV executives have been complaining about Nielsen for years, saying their shows have more viewers than they get credit for. They have also claimed that Nielsen, the 98-year-old research firm whose name is practically synonymous with TV ratings, uses antiquated technology that hasn’t kept up with viewers who have moved away from cable and network […]

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Barbara Kruger: Infinitely Copied, Still Unmatched

CHICAGO — At the entrance of “Thinking of You. I Mean Me. I Mean You.” the striking, flag-planting new Barbara Kruger retrospective (and elaboration) at the Art Institute of Chicago, you’re greeted with one of the artist’s videos, installed like a blockade. It’s of an image being assembled like a jigsaw puzzle, clacking loudly with […]

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Meta plans to remove thousands of sensitive ad-targeting categories.

Meta, the social media company formerly known as Facebook, said on Tuesday that it planned to eliminate advertisers’ ability to target people with promotions based on their interactions with content related to health, race and ethnicity, political affiliation, religion, sexual orientation and thousands of other topics. The move, which takes effect on Jan. 19, affects […]

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Twitter expands its subscription service to news articles.

Twitter said on Tuesday that it would give users access to ad-free articles from The Washington Post, Reuters, BuzzFeed and other publications through its subscription service, called Twitter Blue. The offering is part of Twitter’s push to find new sources of revenue. In January, the company acquired Revue, a service that enables people to create […]

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Holiday Gifts? Try Buying Nothing New This Season

The extent to which my community embraces secondhand goods may be unusual, but according to Goodwill International, which has more than 3,300 stores across the United States and Canada, sales for the period from March through August of 2021 were up more than 11 percent from the same period in 2019. The online reseller ThredUp […]

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JoAnna Cameron, an Early Female Superhero on TV, Is Dead at 73

JoAnna Cameron, who in the 1970s portrayed Isis, the first female character on television with superpowers, and appeared in more national network television commercials than anyone else, died on Oct. 15 in Oahu, Hawaii. She was 73. The cause was complications of a stroke, said Joanna Pang Atkins, who starred with Ms. Cameron on the […]

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New York Times Adds 455,000 Subscribers in Third Quarter

The New York Times Company said on Wednesday that it added 455,000 new digital subscribers in the third quarter, a gain that keeps the publisher on pace to reach its stated goal of 10 million subscriptions by 2025. Of the new digital subscribers, 320,000 signed up for The Times’s journalism. The rest came for Games, […]

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Zillow, facing big losses, quits flipping houses and will lay off a quarter of its staff.

Zillow, the real estate website known for estimating house values, said on Tuesday that it would exit the business of rapidly buying and selling houses amid heavy losses and that it planned to let go about nearly 25 percent of its employees. The announcement was a major strategic retreat and a black eye for Richard […]

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Here Are 8 Companies That Changed Their Names to Signal a Strategy Shift

Rebranding a company amid a crisis or as a way to signal a shift in focus has been a popular corporate strategy for decades. But does it really help companies shed their image issues, or do customers see a name change as window dressing? According to one expert, rebranding is often used to update a […]

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B.J. Novak’s Face Is on Products Worldwide. He’s Not Sure Why.

For the last few years, any Swedes who purchased a bottle of Calvin Klein’s Encounter cologne were probably greeted by the piercing gaze of an American actor. Same for anyone who purchased certain brands of face paint in Uruguay, electric razors in China or knee-length ponchos in Europe. Something about the man’s familiar countenance enchanted […]

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Byron Lewis, the Original Black Media Mogul

Despite this pedigree, the magazine did not survive into the third quarter of 1961. As far as Mr. Lewis understands, the only copies of it that exist today are those on the table of his living room in the TriBeCa building he bought in 1990. A while back someone he knew found copies at a […]

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How to Talk to Teens About Edibles

A few years ago, my high school daughter came home talking about rumors of pot gummy bears circulating at our local middle school. Until then I didn’t realize that I needed to add edible cannabis to the list of topics to address with teenagers in my care. For adolescents, the widespread legalization of marijuana has […]

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Fake Polls and Tabloid Coverage on Demand: The Dark Side of Sebastian Kurz

VIENNA — It seemed like a miracle. For years, Austria’s conservative party had languished far behind its rivals. Then in May 2017, the polls spectacularly reversed, giving the conservatives newfound credibility that helped them convince voters that they had a real chance of winning. Five months later, in elections, they did. The man credited with […]

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David F. Kennedy, Whose Ad Agency Put Nike on the Map, Dies at 82

David F. Kennedy, a founder of the innovative advertising agency Wieden+Kennedy, which created famous campaigns featuring Nike’s slogan “Just do it” and Lou Reed on a Honda scooter, died on Sunday at his home in Estacada, Ore., near Portland. He was 82. The cause was heart failure, said Jeff Selis, a former Wieden+Kennedy producer and […]

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Instagram Struggles With Fears of Losing Its ‘Pipeline’: Young Users

With the leadership changes, Facebook went all out to turn Instagram into a main attraction for young audiences, four former employees said. That coincided with the realization that Facebook itself, which was grappling with data privacy and other scandals, would never be a teen destination, the people said. Instagram began concentrating on the “teen time […]

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For Some Breast Cancer Survivors, October Is the Cruelest Month

There’s a quote from “Anne of Green Gables” that I’m already sick of hearing. “I’m so glad I live in a world where there are Octobers,” said Anne. “It would be terrible if we just skipped from September to November, wouldn’t it?” No disrespect to one of literature’s most beloved protagonists, but actually, that sounds […]

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Can Wellness Drinks Help Calm Your Anxiety?

A quick peek at the nutrition labels of a dozen popular de-stressing drinks reveals just five to 25 milligrams of CBD per container. (According to the Food and Drug Administration, “it is currently illegal to market CBD by adding it to a food or labeling it as a dietary supplement.” But some states allow products […]

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What is a Szn? And Why Does October Have So Many?

October marks the start of myriad unofficial seasons: spooky season, pumpkin spice season, cuffing season, cozy season, hoodie season and, of course, decorative gourd season. (Or “szn,” for those inclined to abbreviate.) But this fall season feels, somehow, even more seasonal than in years past. Google searches for “season” are at a high, with users […]

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The Brands of the James Bond Franchise Finally Celebrate ‘No Time to Die’

One day before “No Time to Die” started playing in American theaters on Friday, Bollinger, James Bond’s Champagne of choice, held a pre-screening bash at a swanky theater in New York’s South Street Seaport. V.I.P.s in sequined dresses and tuxedos posed for photos on the red carpet, ate caviar and drank a limited edition wine […]

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Facebook’s outage frustrates advertisers heading into the holiday season.

For more than five hours on Monday, while Facebook and Instagram were dark, David Herrmann fretted about ads. Mr. Herrmann, a freelance media buyer, said that everyone he worked with relied heavily on the platforms, which soak up the bulk of the $80 million to $100 million in ad spending he manages each year. One […]

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Ozy Shows That Serious Black Media Needs a New Business Model

Advertisers want to reach the masses with their ads but do not want their ads connected to anything with even a whiff of controversy. This is very apparent when it comes to stories about race and racism. Vice Media Group found last June that its content about the George Floyd protests and Black Lives Matter […]

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What Investors Saw in Ozy Media

A recent analysis by the social media measurement company Tubular Labs suggests that Ozy spent heavily to boost the number of views for the videos it posted on YouTube by paying to have its videos pop up automatically onscreen. And even when Ozy offered articles its readers loved and shared in large numbers, it didn’t […]

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Clint Eastwood Wins $6.1 Million CBD Lawsuit

The actor Clint Eastwood and Garrapata, the company that owns the rights to his likeness, were awarded $6.1 million on Friday in a lawsuit they had filed against a Lithuanian company that was accused of using Mr. Eastwood’s image and likeness to make it appear as though he was endorsing their products. Last year, Mr. […]

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