‘I Am a Leader, I Forge My Own Path’: Shedeur Sanders Makes History as 1st HBCU Athlete to Sign With Gatorade

I suppose that’s one way to describe it, but his father, JSU head coach Deion Sanders, opted to use a few more words in order to sing his son’s praises on his own Instagram account.

“As your father I’m proud of u son,” he wrote. “Now as your coach, go work your butt off 😂😂 @shedeursanders @gatorade @pepsi @gojsutigersfb @smacentertainment”


“As one of the country’s best freshmen college football players, Shedeur Sanders is another incredible addition to the Gatorade Family,” Chauncey Hamlett, CMO/VP of PepsiCo Beverages North America, South Division, said in a statement provided to The Root. “In his first year at Jackson State University, he’s already demonstrated the excellence and tenacity Gatorade athletes are known for and we’re excited to partner with him and build upon our commitment of supporting HBCUs and their athletes.”

We at The Root love to see Black excellence being rewarded with big money, and salute the young King.


Check out a clip of Shedeur pledging allegiance to Gatorade below.