During the sale, all three-wick candles are $9.95, which is nearly 60% off the regular price of $24.50.
The online sale lights up at 6 a.m. ET Friday and scheduled to be “Friday ONLY while supplies last,” the company tweeted Thursday night. In past years, the candles sold out quickly online.
But instead of the in-store sale lasting one day as in past years, this year’s sale will last three days and many stores will open early, Bath & Body Works posted on its social media accounts Thursday night.
Shortly after the sale was announced, it was climbing on Google Trends, a sign that it is attracting high public attention. It was at the sixth highest on business trends as of 10:30 p.m. ET.
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“More days than ever. More space to shop safely,” Bath & Body said on its website. Search for hours using the store locator at www.bathandbodyworks.com/store-locator.
A mask or face covering is required to shop Bath & Body Works and the company says it is “limiting the number of customers in-store and using floor markings to maintain a safe social distance.”
In select areas, the company is offering buy online, pick up in stores but as of Thursday, the service was only available in two Florida stores, 10 North Carolina stores, 11 Ohio locations and one South Carolina store.
During the pandemic, many retailers have extended sales to reduce crowds and to eliminate the need to rush into a store.
Target’s annual gift card sale, which returns Saturday, is two days this year and lasts through Sunday.
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Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko