Instagram slammed for not doing more to stop celebrities sneakily advertising

INSTAGRAM has been rapped by an official watchdog for not doing more to stop sneaky advertising by celebrities.

Influencers have failed to tell millions of followers that brands paid them to plug products.

Rita Ora was previously named and ashamed by the Competitions and Market Authority

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Rita Ora was previously named and ashamed by the Competitions and Market AuthorityCredit: Splash News

Rita Ora, Ellie Goulding and Michelle Keegan were among those named and shamed by the Competitions and Market Authority.

Others included Alexa Chung, Rosie Huntington-Whiteley, Mario Falcone, Zoe Sugg, Megan McKenna and Chloe Simms.

Strict ad rules say stars must not promote, tag or mention a brand or business in a post without alerting followers they had been paid to do so.

CMA boss Andrea Coscelli said: “For too long, major platforms have shied away from taking responsibility for hidden advertising.”

Ellie Goulding was also called out by the CMA for sneakily advertising on Instagram

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Ellie Goulding was also called out by the CMA for sneakily advertising on InstagramCredit: The Mega Agency

Instagram owner Facebook vowed to do more, such as introducing new algorithms to spot where stars have broken rules.

A spokesman said: “We’re working with the CMA on continued efforts to help people be transparent.”

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