Louis Vuitton will start selling luxury face shields complete with the recognizable LV monogram and gold studs, an attempt to make personal protective equipment into a fashion statement.
Louis Vuitton’s face shields, part of the company’s 2021 Cruise collection, will include an elastic monogrammed strap attached to a shield with gold studs engraved with the LV logo.
The face shield can be flipped up and turned into a hat, according to Vanity Fair, and will shift from clear to dark in the sunlight like one giant transition lens.
It will be available for purchase on October 30 for $961, according to Vanity Fair, but other outlets have reported that pricing isn’t finalized.
Other luxury brands, such as Fendi, Palm Angels, Marine Serre and Cristian Siriano, have made branded cloth masks, but haven’t ventured into making a full face shield.
The U.S. CDC does not recommend the use of face shields as a substitute for masks because “at this time, it is not known what level of protection a face shield provides to people nearby from the spray of respiratory droplets from the wearer.”
“This is a ridiculously high-priced logo-covered item for rich people. But it’s also not exactly a trinket. If even some rich people are a little bit more inclined to wear personal protective gear, because they have purchased this face shield, that’s good for all of us,” writes Shannon Palus in a Slate piece about the shields.