Stories about the end of Vice tend to lump it in with other failing digital media brands. And it’s true that Vice suffered from the same ailments facing companies like BuzzFeed and G/O (formerly Gawker): an ad market that’s been in a long slump, social media traffic to news sources cratering, and overpaid, incompetent leadership. […]
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Vice Made the Fatal Mistake of Trying to Grow Up
Stories about the end of Vice tend to lump it in with other failing digital media brands. And it’s true that Vice suffered from the same ailments facing companies like BuzzFeed and G/O (formerly Gawker): an ad market that’s been in a long slump, social media traffic to news sources cratering, and overpaid, incompetent leadership. […]
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