Tag: user acquisition

32% of mobile gamers plan to spend less on in-app purchases in 2024 | Mistplay

Mistplay has delved into gamer spending with a report that unlocks data on why mobile gamers spend money on in-app purchases (IAP) in games. And a key finding is that 32% of spenders – and 41% of high-value spenders – are planning to reduce their in-game spending and shift towards more budget-conscious decisions for discretionary […]

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