Tag: trd

Toyota Supra TRD Concept Debuts On Japanese Parts Website

Considering the Toyota Supra was revealed to the world just a few weeks ago, it feels slightly premature for the manufacturer to start releasing special editions of the model. However, we’ve heard it’s important to strike while the iron is hot in business and the Supra is certainly operating well above room temperature. It would be […]

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Mysterious Toyota TRD Pro Off-Roader Debuts Thursday

The Chicago Auto Show is less a trade event for showcasing new models and more of an industry dumping ground for special editions and appearance packages. Toyota is already bringing one of those to the party with the Land Cruiser Heritage Edition, but that’s not all it plans to unload from its trailer. With the event just […]

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Toyota Mulls Corolla As the Next Performance Model in GR Lineup

Ten years ago, Toyota fielded a solid lineup of passenger vehicles that were about as exciting as lukewarm tap water. However, the company has since embarked on a quest to change its trajectory and spice things up. Phase one included revision to the firm’s design language. Phase two involved tapping into the brand’s performance heritage […]

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Toyota Prepares Product Offensive; TRD and AWD Are the Acronyms You Need to Know

The Camry and Avalon TRD sedans that appeared this month won’t be the last new Toyota variants worked over by the automaker’s racing arm. Toyota has a product offensive on the way and, while the effort will mainly be to update existing models, many of those vehicles stand to gain new sporting iterations — and […]

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‘That Might Scare Some People At Stoplights’

“Win on Sunday, sell Camrys on Monday,” as the old saying goes. That’s what Toyota’s doing in the lead-up to this week’s debut of two vehicles you’ve waited patiently for. Nah, let’s be real. You’ve resided in a heightened state of suspense, nerves jangling, taking Ativan just to get a few hours of sleep, ever […]

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Sorry, Gazoo Racing Models Aren’t Coming to the United States

Toyota has been exceptionally vocal about its desire to spice up the brand and, for the most part, it has delivered. Expressive, sometimes polarizing, designs have begun populating its lineup as company president Akio Toyoda endlessly talks up the merit of sporting vehicles. While other chief executives focus solely on promoting mobility, he’s discussing the importance […]

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Finally! Toyota Poised to Bestow Upon Us a TRD Camry … and an Avalon, Too

Frankly, you have to wonder what took them so long. With all of America crying out for big front-wheel drive sedans, especially ones with conservative pedigrees and visual upgrades to appeal (plead?) to the younger crowd, a move like this was long overdue. Yes, finally, Toyota appears ready to give us the Camry and Avalon […]

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