Tag: Toys

LEGO unveils 2020 land rover defender with ‘most sophisticated gearbox yet’

following the launch of jaguar‘s all-new 2020 land rover defender during the frankfurt moro show, LEGO has revealed an impressively detailed technic version made in partnership with the british automaker. not only does the 2,573-piece kit feature authentic body panels and wheels, but it also includes three differentials, fully independent suspension, and LEGO’s ‘most sophisticated […]

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Popular YouTube Toy Review Channel Accused of Blurring Lines for Ads

Can young viewers tell the difference between advertisements and product reviews on the popular YouTube channel Ryan ToysReview? The watchdog group Truth in Advertising says no. On Wednesday it filed a complaint with the Federal Trade Commission, accusing the channel’s administrators of deceiving children through “sponsored videos that often have the look and feel of […]

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LEGO creates audio and braille instructions for blind children

LEGO has announced that it is launching braille and audio instructions to cater for children who are blind or visually impaired. the project is the result of a partnership with the austrian research institute for artificial intelligence, which has used specially designed software to translate building instructions for the iconic construction toys. the pilot launches […]

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Did You Know Hasbro Now Owns Death Row Records? It’s True and We’re Not Playing Games

Children reach out to touch Mr. Potato Head as he stands on stage February 5, 2002, at a 50th birthday party for the popular children’s toy at Hasbros showroom in New York City. Photo: Spencer Platt (Getty Images) To all you toys out there, who don’t want to be under a parent company where the […]

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Business Groups Warn of Consequences as Trump’s Trade War Spirals

The latest whipsawing escalations in the United States’ trade war with China prompted a wide array of business organizations to warn over the weekend that American consumers and workers would soon be caught in the crossfire. It is now looking increasingly likely that few large American companies will be able to sidestep the toll exacted […]

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Sphero acquires modular electronics company LittleBits

Sphero, the nine-year-old Colorado-based company best known for its lineup of programmable robots, this week completed a major acquisition that catapults it to the top of the burgeoning science, technology, engineering, arts, and math (STEAM) product market. Today, the company announced it has purchased New York City-based modular electronics startup LittleBits for an undisclosed sum, […]

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Trump Delays a Holiday Tax, but Toymakers Are Still Worried

WASHINGTON — Toymakers breathed a little easier this week when President Trump announced plans to delay tariffs on many goods from China — but their relief may not last long. The delay pushes a new 10 percent tariff on some Chinese imports to December from September, and allows companies and retailers to avoid paying an […]

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mclaren debuts mini 720S supercar for kids complete with butterfly doors

mclaren has unveiled a mini electric supercar complete with an infotainment system, ‘autonomous driving’ mode, and butterfly doors. the children’s ride-on is a pint-sized version of the automotive company’s 720S model, which it launched in 2017. images courtesy of mclaren colored in the mclaren‘s heritage papaya spark hue, little drivers enter the 720s via fully-functioning […]

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‘Catastrophic,’ ‘Cataclysmic’: Trump’s Tariff Threat Has Retailers Sounding Alarm

Already battered by the e-commerce revolution, traditional retail stores are bracing for another blow — new tariffs on $300 billion worth of Chinese imports that the Trump administration is threatening to impose. Retailers and analysts warn the impact will be disastrous for an industry already tormented by vacant storefronts and deserted malls. The reason: Unlike […]

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