Tag: soft launch

Top 5 countries for soft-launching hyper-casual games

Hyper-casual games have some unique advantages over other genres when it comes to soft launches. Their minimal designs often require little-to-no localization for international audiences, and their largely ad-based monetization strategies, mean CPIs can be more than 10-times cheaper than other game genres. In most cases, this means hyper-casual soft launches don’t need to be […]

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