Tag: Salesforce

Salesforce Essentials gains new social media integrations and phone support

It’s been two years since Salesforce launched Salesforce Essentials, a customer relationship management solution for small- and medium-sized businesses. The San Francisco tech giant says Essentials has precipitated partnerships with companies including Docusign, Dropbox, Hertz, First Republic Bank, FoundersCard, TechStars, Silicon Valley Bank, and Y Combinator, and it claims that thousands of new customers now […]

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How AI companies can avoid ethics washing

One of the essential phrases necessary to understand AI in 2019 has to be “ethics washing.” Put simply, ethics washing — also called “ethics theater” — is the practice of fabricating or exaggerating a company’s interest in equitable AI systems that work for everyone. A textbook example for tech giants is when a company promotes […]

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Salesforce launches Einstein Analytics for Partners

Most businesses — a whopping 92%, by some estimates — make a killing from partner sales, but ultimately fail to empower their channel partners with the same tools and information their internal sales teams receive. To reverse the trend, Salesforce today introduced new features to its Sales Cloud partner relationship management (PRM) product aimed at removing […]

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Salesforce announces a Customer Data Platform to unify all marketing data

Salesforce is building a customer data platform (CDP) in an effort to help brands unify all their marketing data. The company made the announcement today at its Salesforce Connections conference in Chicago. The goal is to create one view of the customer, regardless of whether customers are connecting via web, social, mobile apps, messaging services, […]

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Salesforce launches a trio of AI engagement and asset-tagging tools, debuts Commerce Page Designer

AI in sales segments isn’t a mere novelty — it’s fast becoming the norm. Roughly 87% of enterprise AI adopters say they’re using (or at least contemplating using) AI and machine learning for sales forecasts and to improve their email marketing, and according to real-time data warehouse company MemSQL, 61% of marketers believe that AI […]

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Salesforce to acquire data analytics platform Tableau in $15.7 billion all-stock deal

The data analytics landscape has just taken a very interesting turn, with news that Salesforce is buying Tableau in an all-stock deal worth around $15.7 billion. The deal, which is expected to close by October this year, brings together two giants of the enterprise world: Salesforce, a customer-relationship management (CRM) platform, and Tableau, which helps […]

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Salesforce Blockchain enables code-free blockchain networks, workflows, and apps

San Francisco software giant Saleforce gave blockchain technology a ringing endorsement today at TrailheaDX 19, its fourth annual developer conference. There, it unveiled Salesforce Blockchain, a low-code platform that lets companies create blockchain networks, workflows, and apps which facilitate the sharing of verified, distributed data sets across partner and third-party networks. As Salesforce president and […]

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