Tag: Racing

Freaky Friday: NASCAR Team Wraps Cup Series Mustang With Driver’s Face

Corey LaJoie might not have the most impressive stock car record in motorsport, but he will have the most recognizable car at Daytona 500 later this month. Go Fas Racing, along with its sponsors, have decided that the best livery for the No. 32 Old Spice car is a giant stretched version of its driver’s head. […]

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Volkswagen Officially Announces Record Attempt for Nürburgring-Nordschleife

Volkswagen is currently on a quest to prove electrification is the true path forward for automobiles. However, it’s not doing this by releasing production plug-ins with robust battery ranges. Instead, it’s taking its electric racer to the Nordschleife this summer after achieving total victory at the Pikes Peak Hill Climb last June. The automaker wants […]

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Hyundai Takes the Veloster to the Track

There once was a time when racing credentials were mandatory if an automaker wanted customers to take a performance model seriously. However, with today’s vast sea of automotive websites (thank you for choosing this one, by the way) individuals can spend countless hours poring over spec sheets and reading reviews from every Tom, Dick, and Harry […]

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Volkswagen Wants to Own the Fastest Car at the Nürburgring

Having already set a lap record for the Pikes Peak International Hill Climb this year, Volkswagen’s I.D. R has served the company well. Intended to showcase the brand’s might in electrification, the blisteringly fast R is as much a purpose-built track car as it is a marketing tool, and its long-term plans involve setting more […]

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Sorry, Gazoo Racing Models Aren’t Coming to the United States

Toyota has been exceptionally vocal about its desire to spice up the brand and, for the most part, it has delivered. Expressive, sometimes polarizing, designs have begun populating its lineup as company president Akio Toyoda endlessly talks up the merit of sporting vehicles. While other chief executives focus solely on promoting mobility, he’s discussing the importance […]

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Emojisport: Hashtags in the Fast Lane… of NASCAR Marketing

While I throughly enjoy motorsport, my NASCAR fandom has dwindled over the years. It’s not a frequency I’m perpetually tuned into anymore, but I revisit the series regularly to keep tabs on what’s happening. However, when I put on Sunday’s race, I noticed something different about the cars. Jimmie Johnson’s Chevrolet had a picture of his own […]

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