Tag: Progressive Casualty Insurance Co

The Impact of Lending Your Likeness to a National Ad Campaign

Our ability to influence how others react to us is finite. We can devise slight physical modifications, but the most conspicuous aspects of our appearance (skeleton size, vigor of melanin production) remain largely fixed. We can design our own behavior but make only educated guesses as to how it will be received. If your face, […]

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Everybody Knows Flo From Progressive. Who Is Stephanie Courtney?

The second guess I put to Kent was a number hazarded by Phil Cassese, a commercial agent at Stewart Talent. Cassese’s clients have appeared in ads for brands like Olive Garden and Verizon. (One, a young redhead, served as the new face of Wendy’s after its 2012 rebrand.) By his estimation, the star of a […]

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