Tag: Newzoo

Don’t sleep on Latin America, game publishers

When mobile app developers consider the next markets, Latin America isn’t often top of mind. After all, if you look at top countries by game revenue, Mexico and Brazil come at 12th and 13th, well behind China, the U.S. and Japan — regions that receive the lion’s share of big developers’ focus. But numbers are […]

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From studies to esports, colleges can use video games

College students need to play more video games. Seriously. New research shows that gaming — long thought by parents and teachers to be a waste of time — actually improves cognitive and social skills. It’s one of the most accessible, inclusive activities for students. Despite stereotypes, professional video gaming has become a big business, so […]

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4 biggest Western esports events generated 190.1 million viewing hours

Esports viewership is on the rise, but not all of big events are benefiting equally. Market researcher Newzoo said that tournaments for the West’s four-largest esports events generated 190.1 million hours of live viewership on Twitch and YouTube Gaming. Newzoo said that was up 6.9 percent from a year earlier, reflecting growth at ELeague Major: […]

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Advance Publications acquires stake in esports and games analytics firm Newzoo

Esports and games have become a big business, tracked well by analytics firm Newzoo. So it’s only fitting that Newzoo has drawn its own investment interest. The Amsterdam company is announcing today that Advance Publications has acquired a majority stake in Newzoo. As part of the agreement, Advance Publications will make a significant capital investment […]

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Newzoo’s Peter Warman: Why big brands are diving into esports sponsorships

Peter Warman, game industry analyst and CEO of Dutch market researcher Newzoo, started following esports closely in 2013. He started looking into the numbers and comparisons to real world traditional sports, and began making projections about where it was going. Now esports has begun to explode, and Newzoo estimates it will generate $1.7 billion in […]

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Newzoo: Smartphone users will top 3 billion in 2018, hit 3.8 billion by 2021

The number of smartphone users across the globe will top 3 billion in 2018, with the Asia-Pacific region accounting for more than half of that number, according to market researcher Newzoo. By 2021, the number of smartphone users will pass 3.8 billion. Of the $92.1 billion being spent on apps in 2018, 76 percent, or […]

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Newzoo expects that esports will help video games outgross traditional sports

Every few years, research firm Newzoo makes predictions about the future of esports. It has done that recently for the consumer side+, but now it’s back to do that again for the business of esports. And it continues to expect big things for this space, like $1.7 billion in revenues 2021. Newzoo’s biggest prediction for […]

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