Tag: marketing

Drop raises $44 million to reward loyal shoppers with gift cards

Drop, a coalition customer loyalty company headquartered in Toronto, Canada, today announced that it’s raised $44 million in series B funding led by HOF Capital, with participation from New Enterprise Associates (NEA), Sierra Ventures, and Royal Bank of Canada. The fresh funds come after a $21 million series A round in January 2018, and they […]

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TapClicks raises $10 million to automate marketing campaigns

TapClicks, which describes itself as a marketing tech company for agencies, media organizations, brands, and enterprises, today announced that it’s raised $10 million in equity financing from Boathouse Capital, bringing its total raised to date to nearly $30 million. CEO Babak Hedayati said the fresh capital will be used to develop and incorporate predictive analytics, […]

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Singular releases tool for stopping ad fraud on Android

Singular said it has released a first-in-industry tool that detects far more ad fraud on Android mobile devices than existing solutions, saving customers millions of dollars annually. If you’re a mobile game or app publisher, you will probably never know how much ad fraud costs you, according to a report on ad fraud by Singular. […]

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Reputation.com raises $30 million to help businesses manage their online presence

Reputation.com (formerly ReputationDefender) is a Redwood City, California-based company that provides solutions for tracking and improving online reviews and local search visibility for businesses. Today, Reputation revealed it has secured $30 million in equity financing led by Ascension Ventures, bringing its total raised to over $100 million. New investors Akkadian Ventures, Industry Ventures, and River […]

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Dogs Go to Work As the Subaru Crosstrek Seemingly Passes Its Peak

<img data-attachment-id="1582756" data-permalink data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2017/07/2018-Subaru-Crosstrek-Premium-and-Limited.jpg" data-orig-size="1400,933" data-comments-opened="1" data-image-meta="{"aperture":"11","credit":"","camera":"Canon EOS 5D Mark IV","caption":"","created_timestamp":"1499636792","copyright":"","focal_length":"82","iso":"500","shutter_speed":"0.066666666666667","title":"","orientation":"1"}" data-image-title="2018 Subaru Crosstrek" data-image-description=" Image: Subaru ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2017/07/2018-Subaru-Crosstrek-Premium-and-Limited-450×300.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2017/07/2018-Subaru-Crosstrek-Premium-and-Limited-610×407.jpg” class=”aligncenter wp-image-1582756 size-large” src=”https://www.thetruthaboutcars.com/wp-content/uploads/2017/07/2018-Subaru-Crosstrek-Premium-and-Limited-610×407.jpg” alt=”2018 Subaru Crosstrek: Image: Subaru” width=”610″ height=”407″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2017/07/2018-Subaru-Crosstrek-Premium-and-Limited-610×407.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2017/07/2018-Subaru-Crosstrek-Premium-and-Limited-75×50.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2017/07/2018-Subaru-Crosstrek-Premium-and-Limited-450×300.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2017/07/2018-Subaru-Crosstrek-Premium-and-Limited-768×512.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2017/07/2018-Subaru-Crosstrek-Premium-and-Limited-120×80.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2017/07/2018-Subaru-Crosstrek-Premium-and-Limited.jpg 1400w” sizes=”(max-width: 610px) 100vw, 610px”> Spend a few minutes talking to a normal, […]

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Madden NFL shows how to make player stats part of your marketing blitz

We all want to be recognized. Whether you’re a marketer or a professional athlete – whether the job is running ads or running routes in NFL stadiums — we all want to put our best foot forward. We put in work, and we want that work to get noticed. Then again, no one gives much […]

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Instagram adds tool for reporting false information

(Reuters) — Instagram is adding an option for users to report posts they think are false, the company announced on Thursday, as the Facebook-owned photo-sharing site tries to stem misinformation and other abuses on its platform. Posting false information is not banned on any of Facebook’s suite of social media services, but the company is […]

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Esports market growth depends on the 3 ‘Ps’

The video game market is booming — PwC’s recent Global Entertainment & Media Outlook predicts it will reach a revenue of over $30 billion by 2023, compared to $16 billion in 2014, in the U.S. alone. Within the burgeoning gaming market, PwC cited esports as the fastest-growing segment, predicting an annual growth rate of 18.3 […]

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Mux raises $20 million to simplify video streaming and analytics

Video is among the internet’s most brand of media. It’s estimated that more clips are uploaded in a month than the major U.S. television networks have created in 30 years, and roughly 87% of online marketers today use video content. Perhaps unsurprisingly, video traffic is projected to constitute 82% of all IP traffic by 2022, […]

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Shopify launches web chat for merchant and customers

Shopify’s cohort of more than 800,000 merchants and small business owners have a new way to speak to customers today with the introduction of Shopify Chat. The company’s first native chat client, Shopify Chat can host conversations between merchants and customers using an Android or iOS device or a laptop. Shopify Chat is free and […]

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Facebook opens Playground to connect with Israeli startups, developers, and local communities

Facebook has officially opened a new hub for startups and entrepreneurs in Israel to build connections, develop skills, and foster innovation in the region. Playground, as the new space is called, is one of several dozen hubs around the world Facebook has built itself or in partnership with local players. However, Israel is a notable […]

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Uniphore raises $51 million to bring conversational AI to customer service

Uniphore, a conversational artificial intelligence (AI) platform for the customer service realm, has raised $51 million in a series C round of funding led by March Capital Partners, with participation from Chiratae Ventures (formerly IDG Ventures India), Sistema Asia, CXO Fund, ITP, Iron Pillar, and Patni Family, among others. Founded out of India in 2008, […]

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Google’s rivals opt out of search engine auction, calling it ‘unethical’ and ‘anti-competitive’

So-called “ethical” search engine Ecosia has confirmed that it won’t take part in Google’s closed auction to become the default search provider on Android phones in Europe, and has called on the internet giant to halt its “damaging monopolostic behavior” that is “unethical and anti-competitive.” The German company, which dedicates the bulk of its profits globally […]

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Thinking about changing your game ad mediation? Key aspects to consider

Presented by Lab Cave So you are a publisher or developer and you’re already monetizing your game or app using an ad mediation. Everything works as it should so why would you even think about changing your current solution? The reason: you could potentially earn more money or get a better set of features than […]

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Summer slump continues for game industry TV spend

Gaming brands just reduced spend for the third month in a row, dropping to an estimated $6.2 million in July from June’s $8.7 million. Once again Nintendo dominated with over 60% of the industry’s total outlay, followed by Rockstar Games with nearly 36%. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution […]

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This is the Samsung Galaxy Note10, Note10+, and Note10+ 5G

Samsung officially unveiled the Galaxy Note10 and Note10+ at an event in downtown Brooklyn at Barclays Center this afternoon. As leaks, rumors, and the Seoul tech giant’s own marketing materials foretold, the twin flagships leapfrog the Note9 in most — if not all — respects. Among the highlights are an in-screen fingerprint sensor, fast-charging large […]

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Google launches Android Q Beta 6, official release ‘just a few weeks away’

Google today launched the sixth and final Android Q beta. If you’re a developer, you can start testing your apps against this release by downloading it from developer.android.com/preview. Google says Android Q’s official release to consumers is “just a few weeks away.” The preview includes system images for the Pixel, Pixel XL, Pixel 2, Pixel […]

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Anzu.io raises $6.5 million for programmatic in-game ad platform

Anzu.io has raised $6.5 million in funding for its programmatic in-game advertising platform with real-time analytics. While in-game advertising isn’t new, Anzu.io said it can make it more intelligent. It seamlessly integrates digital ads directly into the gameplay, without disrupting the user experience. The gaming industry is becoming one of the most premium channels for […]

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Soomla: Facebook provides the best value among mobile ad networks

Mobile ad measurement firm Soomla said in a new report that the Facebook Audience Network provides the best value to mobile publishers in its first-ever ranking of mobile ad networks. That’s not a surprise, and it probably has to do with the fact that Facebook targets real people who provide their real names. Tel Aviv-based […]

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