Tag: marketing

Brave rolls out its own ads that pay users a 70% cut

Brave today rolled out Brave Ads, its digital advertising model, to desktop users in Canada, France, Germany, the U.K., and the U.S. That’s right — the ad-blocking browser is getting ads. Brave users can now earn its cryptocurrency Basic Attention Tokens (BAT) for viewing the browser’s built-in ads. To get the new feature, you’ll have […]

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QOTD: Additional Branding for the Special Vehicular Feels?

<img data-attachment-id="1671442" data-permalink data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/Cadillac_Seville_Gucci_01pop.jpg" data-orig-size="940,504" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="1979 Cadillac Seville Gucci" data-image-description=" GM ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/Cadillac_Seville_Gucci_01pop-450×241.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/Cadillac_Seville_Gucci_01pop-610×327.jpg” class=”aligncenter wp-image-1671442 size-large” src=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/Cadillac_Seville_Gucci_01pop-610×327.jpg” alt width=”610″ height=”327″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/Cadillac_Seville_Gucci_01pop-610×327.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/Cadillac_Seville_Gucci_01pop-75×40.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/Cadillac_Seville_Gucci_01pop-450×241.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/Cadillac_Seville_Gucci_01pop-768×412.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/Cadillac_Seville_Gucci_01pop-120×64.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/Cadillac_Seville_Gucci_01pop.jpg 940w” sizes=”(max-width: 610px) 100vw, 610px”>They used to be commonplace, but the last decade or so has seen this automotive phenomenon fade […]

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Mozilla highlights AI bias and ‘addiction by design’ tech in internet health report

Mozilla today released the 2019 Internet Health Report, an analysis that brings together insights from 200 experts to examine issues central to the future of the internet. This year’s report chose to focus primarily on injustice perpetuated by artificial intelligence, what NYU’s Natasha Dow Schüll calls “addiction by design” tech like social media apps and […]

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Sprint’s 5G E lawsuit tarred AT&T, but didn’t help consumers

In recent years, bad behavior has increasingly gone unpunished, so it probably won’t shock anyone that wireless carrier Sprint has given up its fight with AT&T over “5G Evolution” — an allegedly deceptive mismarketing of late-stage 4G service as “5G E.” The branding infuriated competitors and allegedly confused prospective customers, but after a settlement with […]

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Twitter is slowly perfecting the art of inventing nonsensical performance metrics

In its latest effort to innovate around its business model of opacity, Twitter officially today unveiled its latest self-invented metric, dubbed “monetizable daily active usage.” Naturally, this being Twitter, the company decided to retire the more standard Monthy Active User metric during a quarter in which it announced MAUs were actually good, MAUs rose to […]

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Blueshift raises $15 million from Softbank for its AI customer engagement tools

Four-year-old Blueshift, which describes itself as an AI-driven “customer data activation” company, has attracted backing from Japanese conglomerate Softbank. It today announced that it’s raised $15 million in series B funding led by Softbank Ventures Asia, Softbank’s AI-focused early stage fund, with participation from Storm Ventures and Nexus Venture Partners, bringing Blueshift‘s total raised to […]

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Twitter beats expectations with revenue of $787 million, as monthly users rise to 330 million

Twitter has announced Q1 2019 revenues of $787 million — a year-on-year (YoY) increase of around 20%. However, after reporting record $909 million income for the last quarter, this represents a quarter-on-quarter (QoQ) decrease of roughly 14%. Twitter did caution shareholders during its previous earnings call that it expected revenues to drop to between $715 […]

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Winning against bots: How gaming apps can fight back

Presented by Adjust The mobile gaming industry is on course to break records this year – underscored by a recent report showing mobile is far and away the leader in terms of gaming mediums. Mobile games generated $61.3 billion in revenue in 2018, compared with $35.7 billion on PCs and $12.7 billion on consoles. At […]

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Brightback raises $11 million for automated subscription retention service

Subscription retention and churn management software company Brightback today announced the close of an $11 million funding round. The startup will use this money to hire engineers and marketing and sales employees and to further develop its data and integrations platform, which is built to classify and segment high-volume customer bases. “A lot of these […]

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Chatlets.ai makes customer data collection easier with chatbots

Chatbot usage is on the rise worldwide, and not without good reason — according to Juniper Research, conversational assistants will drive cost savings of over $8 billion annually by 2022 (up from $20 million in 2017). In fact, it’s anticipated that chatbots will power 85% of all customer service interactions by the year 2020, and […]

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A love letter to digital advertising from a direct mail CEO

Dear Digital Advertising, I used to hate you. You see, direct mail had always been the king of targeted, direct-to-consumer marketing. Sure, TV commercials and sleek magazines were ideal for shotgun-style, get-people-talking ads. But if you wanted to niche-down and target renters earning more than $55k and living in certain zip codes? You called me […]

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Ford’s Mustang Bragging Brings Out the Best in Rival Automakers

<img data-attachment-id="1670982" data-permalink data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/2020-mustang-ecoboost-hpp-06-e1555699191569.jpg" data-orig-size="4452,3460" data-comments-opened="1" data-image-meta="{"aperture":"8","credit":"","camera":"Canon EOS 5D Mark IV","caption":"High Performance Package adds Mustang GT brakes, and GT Performance Package aerodynamics and suspension components to make it the highest-performing production four-cylinder Mustang ever.","created_timestamp":"1554572160","copyright":"","focal_length":"61","iso":"100","shutter_speed":"0.1","title":"2020 Ford Mustang High Performance Package","orientation":"1"}" data-image-title="2020 Ford Mustang High Performance Package" data-image-description=" Ford ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/2020-mustang-ecoboost-hpp-06-e1555699191569-450×350.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/2020-mustang-ecoboost-hpp-06-e1555699191569-610×474.jpg” class=”aligncenter size-large wp-image-1670982″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/2020-mustang-ecoboost-hpp-06-e1555699191569-610×474.jpg” alt […]

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Turn digital payments into a competitive advantage

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Mid-funnel: Pinterest’s undisputed superpower

Pinterest is garnering lots of attention these days, and not just because of its just-hatched IPO. Pinterest’s core monetization model is built on advertising, but it would be a mistake to oversimplify the opportunity through basic comparisons to companies like Facebook, Google, Amazon, and Twitter. In truth, Pinterest has done something that few other platforms […]

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Google to suggest 10 browser and search engine alternatives for Android users in Europe

Google announced that it will begin rolling out new browser and search engine options to Android users in the European Economic Area (EEA). The move comes nine months after the Alphabet subsidiary was hit with a $5 billion fine by EU antitrust regulators for the way it reportedly forced manufacturers to preinstall certain Google apps […]

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Most businesses are not ready for voice searches

Amazon ushered in a new era of voice-first computing in mid-2015 when it launched the first Amazon Echo. Four years later, voice-activated assistants on myriad devices have proliferated widely, but Uberal, a location marketing company, found that few local businesses are ready to take advantage. In fact, only 4% have correct, up-to-date information on all […]

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Salesforce debuts Einstein Translation and Einstein Optical Character Recognition

With AI-powered features and platform integrations, Salesforce hopes to obviate repetitive and mundane sales tasks across companies large and small. It’s an ambitious goal, but it believes it’s up to the challenge. Toward that end, the San Francisco company today debuted new products in Einstein Platform Services, its solutions suite that enables developers and admins […]

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Building games communities with YouTube, Twitch, and more at GamesBeat Summit 2019

More than 15 million unique daily visitors each spend an average of 95 minutes daily watching live gaming on Twitch; every day, more than 200 million people view gaming content on YouTube, and in the past year, people watched more than 50 billion hours of gaming videos on YouTube. With numbers like these, building a […]

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Jack Daniel’s AR app turns whiskey bottles into pop-out storybooks

Augmented reality is proving to be a potent marketing tool in the hands of the right brands, and world-famous spirits maker Jack Daniel’s is today unveiling one of the strongest uses yet of the technology. Developed by Tactic, the company’s AR Experience app turns the classic black-and-white front label of any Jack Daniel’s Tennessee Whiskey […]

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Are mobile games the new TV for advertisers?

Are mobile games the new TV? In many ways, mobile games are everything appointment TV once offered, but with additional benefits and challenges. If you look at where people play games, mobile has surpassed console and PC gaming. This means that mobile games have the scale that advertisers look for, so I wouldn’t be surprised […]

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