Tag: marketing

Women are big — and underserved esports fans. Here’s how to market to them

Many know that women make up 47% of the gaming industry. However, most believe that applies to casual and mobile games. While the growth of mobile gaming in the past 10 years has certainly contributed to this number, there is still significant scale in reaching the core woman gamer. According to a recent study by […]

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The ROI of event technology has execs sitting up and paying attention (VB Live)

Presented by Cvent Live events are your biggest marketing opportunity — but do you know the ROI of every customer interaction, and how to turn each one into a conversion? Learn how event marketing technology can help you measure event success, boost your bottom line, and more. Register here for free. “We throw everything into […]

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Iterable raises $60 million to optimize omnichannel campaigns with AI

Executing cross-channel marketing campaigns isn’t easy no matter what resources a brand has at its disposal. According to a recent survey, only 30% of marketers are highly confident in their ability to deliver a mulichannel strategy, followed by 67% who are only somewhat confident. Be that as it may, 95% of salespeople say they consider […]

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Apple Card Monthly Installments matches iPhone carriers with 0% interest

Matching an iPhone payment option that has proved popular with cellular carriers, Apple today added a new feature to its Apple Card credit card: Monthly Installments, a 24-month, 0% interest way to purchase any of the current iPhone models. The program seeks to bring more iPhone customers directly to the Apple Store for purchases, adding […]

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Observe.ai raises $26 million for AI that monitors and coaches call center agents

Countless tech platforms are setting out to help call centers automate conversations with their customers. But U.S-Indian startup and Y Combinator alum Observe.ai is bucking that trend by using AI to help coach human call center workers, rather than replace them. Today the company announced it has raised $26 million in a series A round […]

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Pinterest Trends tracks search term usage among its more than 320 million monthly users

If you’ve ever wondered which keywords are among the most popular on Pinterest, you’re in luck. The tech giant today announced the launch of Pinterest Trends, a new feature that that reveals the most popular search keywords within the year. Much like Google Trends and Bing’s Keyword Research Tool, Trends is publicly available and spotlights […]

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Cosmose AI raises $12 million to track brick-and-mortar purchasing habits

Keeping abreast of shopping trends online is straightforward enough — whole categories of startups achieve this with predictive modeling. But what about when that shopping takes place in-store? Tracking the behaviors of mall, outlet, and department store shoppers is of critical importance to physical store brands, particularly considering that the percentage of brick-and-mortar sales increased […]

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Apple will join CES privacy roundtable with FTC and Facebook

Apple’s reluctance to officially participate in the world’s leading consumer trade show CES has been softening in recent years, as the company used the 2019 event as a springboard for third-party Apple TV- and AirPlay-related announcements, as well as a gigantic outdoor poster touting its stance on privacy. Now the company is taking the next […]

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WalkMe raises $90 million to help people navigate user interfaces with on-screen prompts

WalkMe, a so-called “digital adoption platform” (DAP) that helps companies integrate on-screen product walkthroughs into their software, has raised $90 million in a round of funding led by Vitruvian Partners, with participation from Insight Partners. This takes WalkMe’s total funding to more than $300 million, including its $50 million series F round last November at […]

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PlayStation reduces TV ads in November as game industry boosts spend to $62.7 million

As the holiday season arrives, the gaming industry as a whole has been increasing its TV ad spend: In November, 13 brands spent an estimated $62.7 million — over $2 million more than October’s spend — and shelled out big for the NFL, college football, and the NBA. PlayStation led the way for the second […]

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Event marketing tech reveals what attendees actually care about (VB Live)

Presented by Cvent What’s the ROI of your live events? With event marketing technology, you’ll know, and be able to boost those numbers too. Learn how you can fold event tech into your existing marketing automation platform and CRM and win demonstrable results in this VB Live event! Register here for free. No one wants […]

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Freaky Friday: Can You Tell There’s a New Chevrolet Suburban on the Way?

Automakers jump through hoops to tease upcoming models or put eyes on just-released ones. General Motors, it appears, has chosen an altogether new avenue for its marketing efforts. Yes, that image you see above is real. The Chevrolet Suburban will now join the likes of Christina Applegate*, Curtis “50 Cent” Jackson, and other celebrities we […]

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Facebook sues Hong Kong’s ILikeAd over alleged ad fraud

(Reuters) — Facebook on Thursday sued a Hong Kong company that it said baited people into clicking on celebrities’ photos and bogus advertising links, so it could install malware and run ads for counterfeit goods, diet pills and male enhancement supplements. The social media company accused ILikeAd Media International software developer Chen Xiao Cong and […]

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The hiring advantages tech startups can leverage (VB Live)

Presented by TriNet You may be taking on tech giants like Google, Facebook, and Amazon in the talent wars — but there are real strategies for fast-growing tech companies to emerge triumphant. Access this VB Live event to learn what it takes to snag the best talent in a competitive market. Access for free on […]

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Unwrapping the secrets of seasonal content

The holiday season is imminent, and it’s another marker in the year where retailers, service providers, and other industries tailor their offerings to fit in with the seasonal holidays. But why exactly is seasonal content so important, especially for mobile games? In short, it can boost session lengths, retention, and monetization because it gives players […]

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Nintendo Switch launches in China on December 10 for $300

(Reuters) — Japan’s Nintendo said on Wednesday it will officially launch its Switch gaming console in mainland China on December 10 priced 2,099 yuan ($298) with local partner Tencent. Pre-orders for the console began at noon (0400 GMT) in China on Wednesday, opening a major front in Nintendo’s drive to expand the reach of the […]

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How Segment survived its brush with death to become a customer data management unicorn

These days, Segment CEO Peter Reinhardt can boast that his customer management company has raised almost $300 million in venture capital for a $1.5 billion valuation. But he hasn’t forgotten the moment when the company came within inches of total failure. It took pivoting from its initial plan and moving in an entirely different direction […]

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Duolingo raises $30 million from Alphabet’s CapitalG at $1.5 billion valuation

Popular language learning app Duolingo has raised $30 million in a series F round of funding from Alphabet’s investment arm CapitalG. This takes Duolingo’s total money raised to $138 million, and gives it a valuation of $1.5 billion — more than double the figure at its series E round back in 2017. CapitalG, under its […]

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Podcorn uses algorithms to match podcasters with relevant advertisers

In case you missed the memo, podcasting is hot. This year’s annual Infinite Dial report from Edison Research and Triton Digital showed that 51% of the U.S. population (144 million people) had listened to a podcast at some point, up from 44% the previous year. Drilling down into the numbers showed that 32% of the […]

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How event marketing tech can land you in the C-suite (VB Live)

Presented by Cvent Event marketing technology is the key to making events your opportunity to reach, engage, and convert new customers. To learn how to make them a meaningful portion of your overall marketing budget, and have demonstrable results every time, don’t miss this VB Live event. Register here for free. Nothing beats the power […]

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Sony’s fall ad blitz means PlayStation gets most TV impressions

PlayStation left all other gaming brands far behind when it came to recent TV ad impressions, with Nintendo in second place. Once again sports, especially the NFL and NBA, were huge drivers of impressions for the industry overall. Sony company accounts for over 61% of the sector’s TV ad impressions across 30 days GamesBeat has […]

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Kone monetizes connected elevators with Alexa, Spotify, and digital displays

Elevators of the future will have “virtual windows,” voice-activated controls, music-streaming, and more — that’s if Kone has its way, at least. The Finnish engineering giant, best known for autowalks, automatic doors, escalators, and — yes — elevators, unveiled its grand vision at an event in London yesterday. For its endeavor, Kone has taken a […]

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