Tag: marketing

FlightHub and tech working together to improve the customer experience

Presented by FlightHub As consumers become accustomed to the convenience and sense of empowerment created by advances in technology, the travel industry is being impacted in a major way.  In response to the increased demand from customers for time-sensitive information and more control over their own destiny, many companies are focused on developing artificial intelligence […]

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Apply now to speak at Transform 2020, the premiere AI event for business leaders

VB’s Transform is the most important AI event of the year for business and technical leaders, and it’s earned that reputation because of the quality of our content and the caliber of speakers. Transform 2020 takes place July 15-16 in San Francisco, and the application to be a part of its stellar roster is now […]

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Google and Reddit defend law protecting tech companies from liability for user-generated content

(Reuters) — A 23-year-old law giving technology companies legal protection from lawsuits over user-generated content remains critical to the internet’s future, Alphabet’s Google unit and social media site Reddit said in testimony released on Tuesday. Senior executives from Google, Reddit, the Electronic Frontier Foundation and legal experts are due to face questions on Wednesday in […]

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CleverTap raises $35 million for AI that tracks and builds customer engagement

Mountain View, California-based CleverTap, which develops cloud-based customer management and engagement tracking tools, today revealed that it recently closed a $35 million series C funding round at a valuation of $385 million — over double its previous valuation of $150 million. Tiger Global Management and Sequoia India co-led the raise, which brings the startup’s total […]

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Herow closes $18.6 million round for developers and marketers to serve contextual messages in mobile apps

Herow, a French startup that helps marketers and app developers engage with mobile users with contextual messaging, has said that it closed a $18.6 million series B round of funding from Xerys Fund, Siparex, and Calao Finance. In truth, Herow has only raised a fresh $8 million in funding, given that it apparently closed its […]

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‘Free’ EV Charging Still Costs Something

<img data-attachment-id="1692278" data-permalink data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2019/10/volta-charge-station-ad-e1571066565224.jpg" data-orig-size="1472,872" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="volta charge station ad" data-image-description=" volta ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/10/volta-charge-station-ad-e1571066565224-450×267.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/10/volta-charge-station-ad-e1571066565224-610×361.jpg” class=”aligncenter size-large wp-image-1692278″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/10/volta-charge-station-ad-e1571066565224-610×361.jpg” alt width=”610″ height=”361″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/10/volta-charge-station-ad-e1571066565224-610×361.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/10/volta-charge-station-ad-e1571066565224-75×44.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/10/volta-charge-station-ad-e1571066565224-450×267.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/10/volta-charge-station-ad-e1571066565224-768×455.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/10/volta-charge-station-ad-e1571066565224-120×71.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/10/volta-charge-station-ad-e1571066565224.jpg 1472w” sizes=”(max-width: 610px) 100vw, 610px”> There are plenty of ways to get free gasoline. Unfortunately, most require you to become uncomfortably […]

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World Summit AI: 5 early-stage startups show AI’s potential across industries

Artificial intelligence (AI) is rarely out of the headlines these days, due in large part to a steady stream of controversies from many of the major tech players. Facial recognition software is increasingly permeating society without much regard for ethics or accuracy. And crashes and near-misses blighted the recent launch of Tesla’s new Smart Summon […]

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Facebook: Automation is a ‘blunt instrument’ for interpreting context around banned content

Facebook has long touted the efficacy of its AI-powered tools for helping weed out prohibited content, but the company today conceded that its technology is simply not up to meeting a recent European Court of Justice (ECJ) ruling requiring the company to use automated filters to detect defamatory content. Earlier this month, the ECJ arrived […]

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Adjust acquires smartphone measurement tool from Japan’s CyberZ

Mobile measurement firm Adjust has acquired Force Operation X (F.O.X), an advertising effectiveness measurement tool for smartphone apps, from Japanese marketing agency CyberZ. The move is Adjust’s fourth acquisition in a year, and it represents its expansion in Asia and the Japanese mobile economy. I’m heading to Adjust’s Mobile Spree conference in San Francisco today […]

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Remarkable raises $15 million to bring its e-paper tablets to more scribblers

Remarkable, the Norwegian startup behind the digital paper tablet of the same name, has raised $15 million in a series A round of funding from Spark Capital. Founded out of Oslo in 2013, Remarkable is targeting writers and note-takers with a $500 tablet that strives to replicate paper in a digital form. The company uses […]

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Google will use AI to optimize how often users see ads

Google says it’s investigating ways to preserve user’s privacy without impacting their experiences with display ads, in part through machine learning. In a blog post this morning, the Mountain View company announced that it’ll roll out a new feature in Display & Video 360 — its end-to-end programmatic ad campaign management platform — that’ll leverage […]

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YouAppi: How ecommerce apps can get a 70% improvement in returning users

Mobile app monetization firm YouAppi says app retargeting and reengagement campaigns can create a 70% improvement in the number of users coming back, particularly for ecommerce apps. That’s important for app marketers to know, with 77 days to go in the holiday selling season (yes, I suppose ecommerce people are thinking about that already). Data […]

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Opera wants to improve privacy and speed by blocking web trackers

Norwegian tech company Opera is introducing a new privacy feature that helps prevent its users from being tracked across the web. With Opera 64 for desktop, which is rolling out around now, Opera will serve to block tracker scripts using data gleaned from the EasyPrivacy Tracking Protection List. So while it may not block every […]

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Racism, sexism, and politics pose biggest risk for brand advertisers

Racism, sexism, and politics pose the highest risks to brands buying media today, according to a brand suitability survey by services firm Channel Factory. Channel Factory surveyed media buyers across the U.S. and Western Europe to determine which content topics were most likely to cause sensitivity. While the survey covered all brand marketing, I heard […]

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Artificial stupidity: ‘Move slow and fix things’ could be the mantra AI needs

“Let’s not use society as a test-bed for technologies that we’re not sure yet how they’re going to change society,” warned Carly Kind, director at the Ada Lovelace Institute, an artificial intelligence (AI) research body based in the U.K. “Let’s try to think through some of these issues — move slower and fix things, rather […]

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Xbox dominates gaming industry TV spend for September

The gaming industry came roaring back to life in September with an estimated TV ad spend of $39.3 million, a remarkable increase of 983% from August’s outlay. Xbox took the lead, accounting for over 63% of the industry total, with 2K Games and EA Sports in a distant second and third. GamesBeat has partnered with […]

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Mobile marketer IronSource gets $400 million investment from CVC Funds

CVC Funds has invested $400 million in mobile marketing firm IronSource to boost both organic and inorganic growth in the coming years. CVC Funds will take a minority stake in IronSource in exchange for the money, which means that IronSource has a substantial valuation. The deal makes IronSource one of Israel’s first unicorns, with a […]

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Pitch launches in private beta and raises $30 million to be the presentation tool for ‘generation Slack’

Pitch, a collaborative presentation software startup founded in stealth last year by the creators of the now Microsoft-owned Wunderlist, has raised $30 million in fresh funding and formally launched its product in private beta. The series B round was led by Thrive Capital, with participation from some notable angel investors, including Instagram founders Kevin Systrom […]

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Conquering chatbots: How an artist gets people to love using them

Presented by GameOn We have a fraught relationship with chatbots. Designed to help resolve many of our customer support issues, most tend to complicate matters more, frustrate us and leave us in the precarious position of wanting to speak to a representative. Though companies are pouring significant sums of money into artificial intelligence, machine learning, […]

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