Tag: Marketing

PlayStation just made a big TV commercial push for Ghost of Tsushima

Gaming industry TV ad spend saw a 5.39% decrease in July, dipping down to an estimated $17.8 million from June’s $18.7 million. Although 11 brands aired ads, Sony drove the bulk of the spend with its PlayStation brand, which continues to be a leader this summer for both impressions and budget outlay. GamesBeat has partnered […]

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Google launches Android 11 Beta 3, lets COVID-19 apps work with location off

Google today launched Android 11 Beta 3, the seventh and final preview of its next mobile OS version. Beta 3 puts Android 11 into release candidate status, which means Google is done putting the finishing touches on the new platform. This is the last chance developers have to make sure their apps and games are […]

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COVID benchmarks on ARR, churn, and more from 2020 Key Banc SaaS survey (VB Live)

Presented by Sage Intacct In a post-COVID world data-backed business planning is more important than ever. This year’s Key Banc Capital Markets SaaS company Survey has the benchmarks CFOs, RevOps, and finance leaders need. Join this VB Live event to see where you stand. Register here for free. In light of today’s volatile business market, […]

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Samsung should probably just stop doing its Unpacked events

It’s August 5, 2020, and another Samsung Galaxy Unpacked event is in the history books. Even if you can’t name a single memorable past announcement from past Unpacked shows, you surely know what I’m referring to: semi-annual press events where Samsung “reveals” a bunch of new products, except that the products were so extensively leaked […]

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Apple replaces key marketing SVP Phil Schiller with Greg Joswiak

Phil Schiller is one of Apple’s longest serving and most prominent executives, having most recently served as Senior Vice President of marketing and chief of the company’s App Store. Today, Apple announced that longtime marketing VP Greg Joswiak will replace Schiller in the role, and Schiller will become an Apple Fellow, consulting for the company […]

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Why to choose 3D for your next virtual event

I love events and have spent the last several years traveling to support and speak at many different industry events.  At their core, they’re all about creating memorable experiences and bringing together communities to learn, network, and build relationships. Over the last few months, with work-from-home orders preventing in-person collaboration, we’re all more hungry for […]

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ByteDance and Microsoft offer White House a deal to keep TikTok in the U.S.

(Reuters) — China’s ByteDance has agreed to divest the U.S. operations of TikTok completely in a bid to save a deal with the White House, after President Donald Trump said on Friday he had decided to ban the popular short-video app, two people familiar with the matter said on Saturday. U.S. officials have said TikTok […]

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Antitrust hearing: Amazon, Facebook, and Google were questioned 2x more than Apple

At the “Online Platforms and Market Power” virtual antitrust hearing today, the House Judiciary Committee questioned Amazon CEO Jeff Bezos, Apple CEO Tim Cook, Facebook CEO Mark Zuckerberg, and Google CEO Sundar Pichai over Webex. But they weren’t all questioned equally. Most of the questions were directed at Bezos, Zuckerberg, and Pichai — each of […]

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Chorus.ai raises $45 million for AI that analyzes sales calls

Chorus.ai, a startup that leverages AI to analyze sales calls, has raised a $45 million round. CEO and cofounder Jim Benton says the funds will be used for R&D and hiring as the company accelerates its go-to-market efforts. Salespeople are on the whole enthusiastic about AI and machine learning. In Salesforce’s 2018 survey of 2,900 […]

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Advertima raises $17 million for AI that tracks in-store shopping behaviors

Advertima, a startup leveraging AI to customize in-store experiences, today closed a €15 million ($17.3 million) funding round. CEO Iman Nahvi says the company will put the new funds plus €10 million ($11.5 million) of its own capital toward refining its tracking platform. Before the pandemic, AI appeared poised to transform — and indeed was […]

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Electrify America Won’t Rest Until There’s an EV Emoji

<img data-attachment-id="1729578" data-permalink="https://www.thetruthaboutcars.com/2020/07/electrify-america-wont-rest-until-theres-an-ev-emoji/electrify-america-ev-charger-emoji-proposal/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/electrify-america-EV-charger-emoji-proposal.jpg" data-orig-size="729,410" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="electrify america EV charger emoji proposal" data-image-description=" Electrify America ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/electrify-america-EV-charger-emoji-proposal-450×253.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/electrify-america-EV-charger-emoji-proposal-610×343.jpg” class=”aligncenter size-large wp-image-1729578″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/electrify-america-EV-charger-emoji-proposal-610×343.jpg” alt width=”610″ height=”343″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/electrify-america-EV-charger-emoji-proposal-610×343.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/electrify-america-EV-charger-emoji-proposal-75×42.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/electrify-america-EV-charger-emoji-proposal-450×253.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/electrify-america-EV-charger-emoji-proposal-120×67.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/electrify-america-EV-charger-emoji-proposal.jpg 729w” sizes=”(max-width: 610px) 100vw, 610px”> Electrify America, the organization formed as part of Volkswagen’s $2-billion penance to promote the spread […]

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Paper Mario: The Origami King can’t dethrone The Last of Us: Part II when it comes to TV ads

From mid-June to mid-July, the gaming industry — largely propelled by PlayStation — had a modest 5.05% increase in TV ad impressions and a 0.83% increase in estimated spend compared to the previous 30-day period. Overall, 13 brands spent an estimated $15.4 million airing 32 spots over 4,900 times, generating 779.5 million TV ad impressions […]

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Pandora’s interactive voice ads now unlock premium audio features

Pandora is expanding the scope of its interactive voice-based advertising today, launching the service in beta for more listeners and advertisers while adding a new tool that enables free users to access premium features when they use their voice. The launch comes as audio-streaming platforms and advertisers seek new ways to monetize listeners through deeper […]

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Twitter revenue falls 19% in Q2 2020, monetizable users rise 34%

Twitter has reported strong user growth for Q2 2020, though revenue — which was already widely expected to be down — fell below analysts’ expectation. The social networking giant announced its most recent financial and user metrics this morning, revealing revenues of $686 million — a  year-on-year (YoY) decrease of 19% on the $841 million reported […]

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Google launches Recommendations AI ecommerce tool in public beta

During its Cloud Next 2019 conference, Google unveiled Recommendations AI, a fully managed service designed to help retail-oriented businesses deliver personalized product recommendations to their customers. Beginning today, following a lengthy preview period with early adopters that include Sephora, Boozt, and Digitec Galaxus, Recommendations AI is available in beta to eligible Google Cloud customers. Google […]

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Snap drops 11% as user growth disappoints in Q2 2020

(Reuters) — Snap said on Tuesday a bump in user growth at the start of coronavirus-led lockdowns petered out sooner than expected, and it forecast fewer current-quarter users than the Wall Street consensus. Shares of Snap fell 11% in after-hours trading before paring losses to around 6%. The Snapchat owner said daily active users (DAUs), […]

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Leaders from Google, Adobe, and more talk benefits and bias at the Conversational AI Summit

Presented by Cloudera  “I’m extremely excited about the future of the intersection between conversational AI and the multitude of platforms that are being developed around these capabilities,” said Linden Hillebrand, VP Global Customer Success and Support at Cloudera during his opening remarks at the Transform 2020 Conversational AI Summit. Over the course of the day […]

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Tuning In: Nielsen Podcasting Study Shows Promise for Automotive Advertisers

<img data-attachment-id="1646134" data-permalink="https://www.thetruthaboutcars.com/2018/10/right-of-the-dial-fcc-may-open-automotive-safety-radio-frequency-for-telecom-use/analogue-buttons-design-157557/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2018/10/analogue-buttons-design-157557-e1540141996524.jpg" data-orig-size="5130,3036" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="vintage radio" data-image-description=" DavisSound/Shutterstock ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/10/analogue-buttons-design-157557-e1540141996524-450×266.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/10/analogue-buttons-design-157557-e1540141996524-610×361.jpg” class=”aligncenter size-large wp-image-1646134″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/10/analogue-buttons-design-157557-e1540141996524-610×361.jpg” alt width=”610″ height=”361″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/10/analogue-buttons-design-157557-e1540141996524-610×361.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/10/analogue-buttons-design-157557-e1540141996524-75×44.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/10/analogue-buttons-design-157557-e1540141996524-450×266.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/10/analogue-buttons-design-157557-e1540141996524-768×455.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/10/analogue-buttons-design-157557-e1540141996524-120×71.jpg 120w” sizes=”(max-width: 610px) 100vw, 610px”> When I was a young lad, I had a box set of the goofball quiz show You Bet Your Life. Hosted […]

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Richard Socher: Natural language processing creates value in the enterprise

Last Chance: Register for Transform, VB’s AI event of the year, hosted online July 15-17. In an interview that took place this week during VentureBeat’s Transform 2020 summit, former Salesforce chief scientist Richard Socher spoke about AI and machine learning uptake and deployment in the enterprise. It’s his assertion that text and natural language are […]

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‘Language!’: German Court Slaps Tesla for Bad Words

<img data-attachment-id="1723696" data-permalink="https://www.thetruthaboutcars.com/2020/06/iihs-denounces-concept-of-total-safety-from-autonomous-cars/tesla-model-3-iihs-test/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/tesla-model-3-IIHS-test.jpg" data-orig-size="1120,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="tesla model 3 IIHS test" data-image-description=" IIHS ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/tesla-model-3-IIHS-test-450×253.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/tesla-model-3-IIHS-test-610×343.jpg” class=”aligncenter wp-image-1723696 size-large” src=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/tesla-model-3-IIHS-test-610×343.jpg” alt width=”610″ height=”343″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/tesla-model-3-IIHS-test-610×343.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/tesla-model-3-IIHS-test-75×42.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/tesla-model-3-IIHS-test-450×253.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/tesla-model-3-IIHS-test-768×432.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/tesla-model-3-IIHS-test-120×68.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/tesla-model-3-IIHS-test-800×450.jpg 800w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/tesla-model-3-IIHS-test.jpg 1120w” sizes=”(max-width: 610px) 100vw, 610px”> Hey, how bout that bitchin’ new Bronco- whoops! Sorry, got ahead of myself […]

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With Bronco Fam, Ford Rolls Out the Welcome Mat for New Buyers

The Bronco family, as Ford calls the trifecta composed of the Bronco Two-Door, Four-Door, and Bronco Sport, has a singular mission: to leverage the fond memories and emotions generated by a storied nameplate to lure new buyers to the brand, boosting the automaker’s volume and profitability. Despite the pandemic, Ford’s expectations haven’t changed. And the […]

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Salesforce chief scientist Richard Socher leaves to start his own company

Take the latest VB Survey to share how your company is implementing AI today. Richard Socher today announced that’s he’s leaving his position as chief scientist at Salesforce to create his own startup company. During four years as chief scientist, Socher oversaw research and development initiatives as well as the rise of Einstein cloud AI […]

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Visit the cutting edge in AI: Transform 2020 Expo (July 15-17)

Take the latest VB Survey to share how your company is implementing AI today. To say that the speed of technological change in AI is fast-firing is an understatement. As engineers and data scientists unlock more of the potential of AI and machine learning, ever-more innovative solutions continue to advance the goals of business leaders. […]

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