Tag: marketing

Badass: Marketing Maven Bozoma Saint John to Star In Her Own Starz Docuseries

Bozoma Saint John speaks onstage at Girlboss Rally NYC 2018 at Knockdown Center on November 18, 2018 in Maspeth, New York.Photo: JP Yim (Getty Images for Girlboss Rally NYC 2018) She’s known for transforming corporate images—and boardrooms—in her own inimitable, unapologetic style. But in-demand marketing maven Bozoma Saint John just secured a new bag, as […]

Read More

Badass: Marketing Maven Bozoma Saint John to Star In an Upcoming Starz Docuseries

Bozoma Saint John speaks onstage at Girlboss Rally NYC 2018 at Knockdown Center on November 18, 2018 in Maspeth, New York.Photo: JP Yim (Getty Images for Girlboss Rally NYC 2018) She’s known for transforming corporate images—and boardrooms—in her own inimitable, unapologetic style. But in-demand marketing maven Bozoma Saint John just secured a new bag, as […]

Read More

The rise and fall of augmented reality ‘unicorn’ Blippar

The story of once-hyped augmented reality (AR) startup Blippar has come to an end. The London-based company announced yesterday that it had started insolvency procedures, a process that means all employees will be let go and, likely, services terminated. Back in September, Blippar raised $37 million as it sought more runway to reach profitability by focusing […]

Read More

Import.io raises $15.5 million for AI that extracts web data

Data extraction is a time-consuming business. Case in point: according to a recent IDC survey, data professionals spend approximately 75 percent of their time gathering and cleaning data and only about 25 percent finding insights from the data. That’s where Import.io comes in. The Los Gatos, California startup, which uses machine learning to automate the extraction […]

Read More

Sales enablement platform Seismic raises $100 million

Sales enablement — that is, resources that help teams close deals more effectively — is a market in the midst of healthy and sustained growth, it’s safe to say. The percent of organizations with a dedicated sales enablement person, program, or function nearly doubled between 2016 and 2018, according to CSO Insights. And in September, Forrester […]

Read More

Ada raises $14 million to help companies develop their own customer service chatbots

Ada, a Canada-based startup that is setting out to help companies develop their own automated customer service tools, has raised CAD$19 million (USD$14 million) in a series A round of funding led by New York-based VC firm FirstMark Capital, with participation from Leaders Fund, Burst Capital, Bessemer, Version One, and computer scientist Barney Pell. Founded […]

Read More

Alphabet’s Jigsaw expands AI-powered toxic comment detection technology to Spanish

Alphabet’s in-house incubator, Jigsaw, has revealed that it is opening up its artificial intelligence (AI)-powered abuse-detection technology to more languages, starting with Spanish. Anyone who has spent time reading the comments section on websites will know all too well that they can be unpleasant places, with abuse and trolling comments commonplace. That is why Google’s Counter Abuse […]

Read More

Google announces $1 billion Hudson Square Campus in New York City

Google has confirmed major expansion plans for New York City, as the company gears up to invest more than $1 billion as part of a broader plan that could double its headcount in the Big Apple over the next decade. The Alphabet subsidiary said that it has signed lease agreements at 315 and 345 Hudson […]

Read More

DeltaDNA: In-game advertising becomes viable alternative to in-app purchases

After years of uncertain experimentation, free-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs) rather than just an additional revenue bonus, according to DeltaDNA‘s survey of 336 game developers and publishers. DeltaDNA said that in the last 12 months, the number of games owing at least 40 […]

Read More

Facebook: VR will be a daily shopping and socializing tool

When Facebook acquired virtual reality headset developer Oculus back in 2014, there was no shortage of speculation that the social network’s goal was to generate advertising revenue inside VR headsets. Backed by a survey of 11,300 people across 11 countries, a newly posted Facebook report for marketers suggests how those dollars will be made: by enabling […]

Read More

Square Appointments opens to direct bookings through Instagram and Google

Square is perhaps best known for its core payments product that allows any merchant to accept card payments through a mobile device. But the company also offers a number of complementary services, such as food delivery from local restaurants via Caviar, small business financing via Square Capital, and a bookings service called Square Appointments. Square […]

Read More

Pypestream raises $15 million for conversational enterprise AI

Conversational artificial intelligence (AI) is all the rage. Case in point? In a recent survey, 15 percent of U.S. adults said they’d used a chatbot to interact with a company this year. Be that as it may, such systems can be difficult to design and maintain if you don’t have the data science chops. And […]

Read More

Salesforce’s Lightning platform now supports JavaScript web components

Salesforce today announced Lightning Web Components, a tool that allows developers to code components in the Lightning Platform — its front-end framework for app development — using JavaScript. It adds to the Lightning Platform robust support for one of the most popular programming languages on the planet, said Mike Rosenbaum, executive vice president of product. More […]

Read More

Apple will build $1 billion campus in Austin amid ongoing U.S. hiring spree

Apple announced it will spend $1 billion on a new campus in North Austin while also opening new offices in Seattle and Southern California. In a press release, the company also sought to emphasize its economic impact across the U.S., noting that it has employees in all 50 states and is on track to meet […]

Read More

Amazon Go cashierless stores get compact for office workers

(Reuters) — Amazon.com on Wednesday opened a compact version of its cashier-less Amazon Go food stores, broadening its footprint in the bricks-and-mortar world in a move to add shops in places such as office lobbies and hospitals. Located in one of the company’s Seattle offices, the eighth Amazon Go store is near the original and […]

Read More

Microsoft takes on Google Optimize with Clarity

Microsoft today launched a new web analytics product in beta. Clarity is designed to help developers understand user behavior at scale, including why users struggle, where they run into issues, and why they abandon a website. The web analytics space has seen quite a bit of movement over the past two years. Google Optimize 360, […]

Read More

Rare Rides: This Merkur XR4Ti From 1989 Is Pristine

Imagine you’re an American auto executive in the 1980s, looking on in desperation as all the youthful and wealthy customers head almost solely to BMW showrooms for their sports-oriented sedans and coupes. Now imagine you work at Ford, and you’ve decided to do something about it. By the way, you’re Bob Lutz right now. It’s […]

Read More

Giphy for iOS gets keyboard integration and sticker maker, reveals TapSlash acquisition from early 2018

Perennially popular GIF search engine Giphy is rolling out a deeper integration with your iPhone keyboard today, along with a new tool for making stickers. The new features, according to Giphy, were enabled in part by its acquisition of TapSlash in January of this year. TapSlash once developed an iOS keyboard called Slash, which was basically […]

Read More

InVision raises $115 million for digital product prototyping platform

InVision, a digital design platform for testing and prototyping software products, has raised $115 million in a series F round of funding led by Spark Capital, with participation from Battery Ventures, Iconiq Capital, Tiger Global Management, FirstMark, Geodesic Capital, and Goldman Sachs. Atlassian also invested in the round as part of a broader strategic partnership announced back […]

Read More