Tag: Marketing

How Pocket Gems is saving 50% of the creative testing budget with automation

Lower cost, greater scale, better efficiency — this is the promise of automation for mobile game marketers. To discuss the power of automation, and their success with it, John Choi, head of growth marketing at Pocket Gems, and Jerome Turnbull, VP of growth at AppLovin, joined Susan “Spark” Park, head of global gaming ads at […]

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Mergers and acquisitions: Behind game industry deals during a pandemic

2020 needs no introduction. While it was a horror show for many people all over the world. The world stood still and suddenly there weren’t any concerts to go to, any movies to watch at the theater, no Broadway, no live performance at all … instead, we were tucked away in our homes in an […]

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Adventures in Marketing: BMW Says “OK Boomer” to Its Own Flagship Vehicles

BMW published a four-minute and change ad a couple weeks ago for the start of the virtual CES 2021 show. Though this would not normally be a subject worth covering, this particular ad seems to indicate BMW believes their own E65 7-Series is for ridiculous out of touch Boomers. Marketing departments always know what they’re doing, […]

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‘Balance that in-app economy’ and other game monetization pearls of wisdom

Monetization in free-to-play (F2P) and freemium games is in constant flux as the technology around it changes and evolves to better serve an increasingly sophisticated audience. Some things that developers thought they knew about monetization no longer are true and other things have changed beyond recognition. In “Common Monetization Myths Debunked,” moderator Rina Hahm, the […]

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Sales startup Insent.ai raises $2 million to expand its data strategy with automated chatbots

Insent.ai, which offers a business-to-business enterprise sales platform, has raised $2 million from Emergent Ventures in a seed-level funding round. Insent plans to use the funds to expand its data visibility and automated chatbot integrations. The Seattle-based company was founded in 2018 and operates within the conversational sales and marketing space for mostly SaaS clients. […]

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Why the open banking movement is gaining momentum (VB Live)

Presented by Envestnet | Yodlee Open banking initiatives are gaining traction in the U.S. Join our webinar to discuss the current status of open banking with industry thought leaders from FinGoal, Tiller Money, and Envestnet | Yodlee, and learn how it’s fueling both opportunity for FIs and better financial outcomes for consumers — and how […]

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PlayStation starts 2021 as king of TV ad impressions

PlayStation has continued its domination of gaming industry TV advertising into the new year, racking up over 425.7 million ad impressions from mid-December to mid-January — 44% of the industry’s total. Overall, 16 brands aired 51 spots more than 4,000 times during our measurement window, resulting in 962.7 million TV ad impressions. Once again, sports […]

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Marxent raises $15 million to expand an enterprise 3D home design platform

The technology required to digitally recreate and furnish real rooms in 3D is considerably more complicated under the hood than it appears to end users, and it’s even trickier to import an enterprise’s real world objects — furniture, flooring, wallpaper, and the like —  so customers can preview and buy them. Having developed a robust […]

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What mobile developers can learn from Angry Bird’s cross-platform approach (VB Live)

Presented by Xsolla Taking your mobile game to new platforms can improve the discoverability of your game, help you create a community with your players, and scale your mobile business. Learn how to develop a multi-platform launch in this VB Live event. Register here for free. The pandemic has highlighted how important a cross-platform strategy […]

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Survival of the Cutest: Japan’s Mascots Face COVID Threat

Psyche-Delhi has seen better times. Photo courtesy of Misaki Inada With the pandemic wiping out tourism, the turban-wearing mushroom is anxious about his future.  The character, named Psyche-Delhi, is one of Japan’s legions of mascots known for promoting everything from an entire prefecture to a train line with their exuberant antics. But a decline in […]

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Soci raises $80 million to power data-driven localized marketing for enterprises

Soci, a platform that helps brick-and-mortar businesses deploy localized marketing campaigns, has raised $80 million in a series D round of funding led by JMI Equity. The raise comes at a crucial time for businesses, with retailers across the spectrum having to rapidly embrace ecommerce due to the pandemic. However, businesses with local brick-and-mortar stores […]

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Increase mobile game revenue with cross-platform functionality (VB Live)

Presented by Xsolla To successfully launch a mobile game in an increasingly crowded market, you need to think beyond the app store. Learn how to go beyond traditional avenues to create community, improve discoverability, and scale your business in this VB Live event. Register here for free. The gaming industry has surged over the course […]

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The 2021 gaming landscape: What developers, publishers, and marketers need to know

This article is part of a Gaming Insights series paid for by Facebook. The gaming world was transformed when the COVID-19 outbreak brought an unprecedented surge in consumer demand. More people than ever before were playing games, both new players coming into the fold and more engaged interest from long-term gamers. The new gaming landscape […]

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RichRelevance and Manthan Software combine to form Algonomy

RichRelevance and Manthan Software have completed a merger resulting in a new entity christened Algonomy. This merged company will apply machine learning algorithms within a customer data platform (CDP) to personalize online and in-store shopping experiences. Manthan Software previously provided a prescriptive analytics application infused with machine learning algorithms primarily used to determine in real […]

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Driving Game Growth: Our event on pushing games forward in 2021

Amid a horrible year for everyone, gaming had historic growth in 2020. Market researcher Newzoo estimates all game revenues grew 19% to $174.9 billion in 2020. Steam reported in-game purchases were up 21%. U.S. video game sales were up 27% to $57 billion, according to market researcher NPD. Will it keep going? We’re going to […]

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Kia Seeks World Domination

Kia, no longer content to occupy the second tier among carmakers, yesterday held a virtual press conference to announce their plans for world domination. Dropping Motors America from their name was the first indicator, as the company now known as just Kia moves forward. We reported the other day on Kia’s new logo, a bold […]

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No-code development platform Webflow raises $140 million at a $2.1 billion valuation

Webflow, a cloud-based no-code website development and hosting platform used by major enterprises such as Allianz, Rakuten, Zendesk, and Dell, has raised $140 million in a series B round of funding co-led by Accel and Silversmith. Alphabet’s CapitalG growth fund also participated in the round as a new investor, with Webflow now valued at $2.1 […]

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Enterprise performance management platform Jedox raises over $100 million

Jedox, an enterprise performance management (EPM) software maker, has raised a round of funding led by Insight Partners. The company put the figure at somewhere between “$100 million and $150 million.” Enterprises use EPM software to monitor performance across their business, ingesting and analyzing data from myriad sources spanning data warehouses, ecommerce systems, CRM and […]

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Pegasystems acquires Qurious.io to apply speech analytics to customer service

Pegasystems announced today it has acquired Qurious.io, a provider of a cloud service that analyzes voice calls in real time to enable customer service representatives to better determine their next best course of action. Terms of the deal were not disclosed. Qurious.io combines speech-to-text, natural language processing (NLP), and emotion detection capabilities to analyze conversations […]

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IronSource acquires ad measurement firm Soomla

IronSource, a major advertising tech firm for mobile games and apps, has acquired ad-quality insights platform Soomla. Terms of the deal were not disclosed. The companies are based barely 10 minutes apart in Tel Aviv, Israel, and they’re examples of the country’s leadership in advertising and marketing automation technology. IronSource chief revenue officer Omer Kaplan […]

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PlayStation accounts for over 40% of TV ad spend from gaming brands in 2020

The numbers are in and it’s official: Sony’s PlayStation was the top gaming brand spender on TV advertising for 2020, accounting for over 40% of the industry’s total outlay. All told, 34 brands spent an estimated $270.8 million on TV ads, representing a 24% year-over-year decrease. And even though PlayStation was No. 1 for both […]

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FTC: Tapjoy’s deception settlement has implications for Apple and Google

The Federal Trade Commission said today it settled allegations that Tapjoy misled its customers and game developers over the rewards they were promised by completing its advertising offers. In a statement from commissioners Rohit Chopra and Rebecca Kelly Slaughter, the FTC said Tapjoy failed to properly police its mobile gaming advertising platform, cheating developers and […]

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Quantum Metric raises $200 million to help enterprises build digital products faster

Quantum Metric, a platform that helps companies improve their websites and apps by gleaning continuous real-time feedback from end users, has raised $200 million in a series B round of funding led by Insight Partners. This gives the Colorado Springs-based company a valuation of “just above” $1 billion. Founded in 2015, Quantum Metric uses what […]

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Glia raises $78 million to digitize customer service interactions

Customer service startup Glia today announced it raised $78 million. The funds will be used to expand departments across its organization, the company says, with a focus on product development and strategic acquisitions. Multimodality is fast becoming the norm in the $350 billion customer service industry. According to research published last year by Vonage company NewVoiceMedia, three-quarters of […]

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Virtual events platform Hopin acquires video streaming studio StreamYard for $250 million

Hopin, the 18-month-old virtual events startup now valued at a whopping $2.1 billion, has acquired live video streaming studio StreamYard in a deal worth $250 million. This is the second acquisition made by Hopin in the past three weeks after snapping up event tech company Topi last month, suggesting that the fast-growing online events space […]

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How top game developers diversify their marketing strategy in a competitive landscape

This article is part of a Gaming Insights series paid for by Facebook. We spoke with executives from mobile game developers Kabam, Wildlife Studios, and global technology company AppLovin to better understand how they diversify their marketing strategies. Our discussion with these industry leaders focuses on what diversification means for their companies, how they’ve used […]

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Hootsuite acquires Sparkcentral to unify and automate social customer service

Social media management stalwart Hootsuite has acquired Sparkcentral, a messaging app-focused customer engagement platform that offers virtual agents and automated message distribution. Terms of the deal were not disclosed. The acquisition comes as more companies seek tools that will help them support customers online while working collaboratively with team members based in any number of […]

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Cox acquires AI/3D scanner maker Fyusion to aid used car dealerships

When car dealers sell new vehicles, customers can rely on manufacturer-provided 3D models that look exactly like the cars they’re about to purchase. But that isn’t the case for used cars, which commonly have dings and other issues that must be disclosed to prospective buyers. To aid in the vehicle imaging and disclosure process, media […]

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Uber researchers propose AI language model that emphasizes positive and polite responses

AI-powered assistants like Siri, Cortana, Alexa, and Google Assistant are pervasive. But for these assistants to engage users and help them to achieve their goals, they need to exhibit appropriate social behavior and provide informative replies. Studies show that users respond better to social language in the sense that they’re more responsive and likelier to […]

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Mach-E Delivers Everything but the Mustang

The first Mach-E delivery took place yesterday, according to macheclub.com. Sam Pack’s Five Star Ford in Dallas, Texas was the dealership, and the vehicle was a California Route 1 Mach-E in white. Alongside the Mach-E was a Wimbledon white ’65 Mustang convertible, and a 2015 California Special GT, all belonging to Stephen Engro. As noted […]

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