San Francisco-based Jasper, the startup known for its generative AI-driven marketing copilot, today announced it has acquired Stability AI’s image creation and editing platform Clipdrop. While the terms of the transaction have not been disclosed, Jasper claims the deal will strengthen the multimodal capabilities of its creative companion, enabling teams to accelerate their ad strategies […]
Read MoreTag: marketing
We’ve Reached Peak Fakery in Celebrity Marketing Stunts
Illustration: Nicoletta Belardinelli Do you ever get the feeling you’re being tricked? That stomach-lurching sensation that comes when you’ve been played for a fool? Well, you better get used to it, because you’re going to be feeling it a lot more often. In the contemporary digital era, trickery is the name of the game. The internet […]
Read MoreKatzenberg-backed Alembic raises $14M, pioneers new frontier in marketing analytics
Alembic, a startup that applies pandemic-era contact tracing mathematics to marketing attribution, today announced a $14 million Series A funding round led by entertainment mogul Jeffrey Katzenberg’s firm WndrCo. The round comes amid growing demand from Fortune 500 chief marketing officers for AI-powered tools to measure return on investment from massive marketing budgets increasingly spread […]
Read MoreGen Z Swiping Up on Health
Gen Z, the first generation born into the digital world, spends a lot of time on social media: 54% of Gen Zers spend up to four hours a day on social media and 38% spend even more. Players in the healthcare space need to meet Gen Z consumers where they are—online. As medical influencers grow […]
Read MoreShopify boosts its commerce platform with ‘Magic’ image editor and other AI enhancements
Shopify has just unveiled over 100 new updates to its commerce platform, with artificial intelligence emerging as a key theme. The company introduced new AI-powered capabilities aimed at helping merchants work smarter, sell more, and create better customer experiences. The headline feature is Shopify Magic, which applies different AI models to assist merchants in a […]
Read MoreTypeface and Microsoft partner to reimagine marketing workflows with AI
Join leaders in San Francisco on January 10 for an exclusive night of networking, insights, and conversation. Request an invite here. Microsoft wants to make it easier for marketers to build campaigns and it’s integrating with technology from generative AI startup Typeface to get it done. Today Microsoft and Typeface announced an integration that will […]
Read MoreI Was a Tech Addict – And Then I Got Digital Dementia
Photo courtesy Jessica Elefante Fourty-four-year-old Jessica Elefante was, in her own words, a “bullshit artist”. About 15 years ago, after her dream of becoming an author withered, she embarked on what would become a successful career in digital brand strategy and marketing. She specialised in rapidly growing “emerging brands”, she says, “from nothing to a few […]
Read MoreOfferFit gets $25M to kill A/B testing for marketing with machine learning personalization
VentureBeat presents: AI Unleashed – An exclusive executive event for enterprise data leaders. Hear from top industry leaders on Nov 15. Reserve your free pass “A/B testing is dead” proclaims the copy on the homepage of OfferFit, a three-year-old, Boston, Mass.-based startup founded and led by George Khachatryan as CEO, a PhD mathematician and former […]
Read MoreHive3 launches to connect brands with leading AI creatives
VentureBeat presents: AI Unleashed – An exclusive executive event for enterprise data leaders. Network and learn with industry peers. Learn More By now, brands and individuals know that they can find freelance creatives to work on projects for them on platforms such as Fiverr or even on major social media sites such as Instagram, TikTok, […]
Read MoreAmazon launches new AI product image generator
VentureBeat presents: AI Unleashed – An exclusive executive event for enterprise data leaders. Network and learn with industry peers. Learn More Amazon may be facing down federal antitrust charges over its online marketplace and advertisements, but that isn’t stopping the tech giant from releasing new features for said marketplace and the third-party vendors who sell […]
Read MoreJasper launches new marketing AI copilot: ‘No one should have to work alone again’
Today, the company announced its new “end-to-end AI copilot for better marketing outcomes,” according to Timothy Young, the new CEO of Jasper as of two weeks ago, in an exclusive interview with VentureBeat. The features Jasper announced today include new performance analytics to optimize content, a company intelligence hub to align messaging with brand strategy, […]
Read MoreAdobe unveils Firefly 2 and previews more AI features: what you need to know
Creative software giant Adobe has been walking a bit of a tightrope when it comes to generative AI: while it has embraced the technology to release a host of new features for its users, such as the well-received Generative Fill in Photoshop and Firefly text-to-image generator (both unveiled in spring 2023), it has faced criticism […]
Read MoreWant More Spotify Listeners for Your Music? Its New Marquee Tool Can Help
Remember in The Matrix, when Agent Smith shows up while Neo is listening to his favourite rock band, and, instead of attacking him, recommends an even better rock band for Neo to enjoy? Some might see the world of The Matrix as a dystopian hell, but true music heads see that future as a land […]
Read MorePhrasee appoints new CEO to head into the future of AI-based marketing
We’re thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of “Playing the Edge.” Apply to speak here and learn more about sponsorship opportunities here. At the event, we will also announce 25 top game startups as the 2024 Game Changers. Apply or nominate today! Phrasee, a […]
Read MoreHubSpot announces a range of new AI sales and marketing tools geared toward SMBs
Head over to our on-demand library to view sessions from VB Transform 2023. Register Here HubSpot, launched in 2006, has succeeded on the strength of its social media and digital marketing tools, as well as a customer relationship management (CRM) software platform, Smart CRM, designed to grow with entrepreneurs and small-to-medium-sized businesses (SMBs). Now, the […]
Read More