Tag: marketing

Salesforce launches a trio of AI engagement and asset-tagging tools, debuts Commerce Page Designer

AI in sales segments isn’t a mere novelty — it’s fast becoming the norm. Roughly 87% of enterprise AI adopters say they’re using (or at least contemplating using) AI and machine learning for sales forecasts and to improve their email marketing, and according to real-time data warehouse company MemSQL, 61% of marketers believe that AI […]

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Ditch the data scientists and weaponize your data with AI tech (VB Live)

Presented by Bold 360 by LogMeIn A significant investment in AI technology doesn’t guarantee a positive return. Join this VB Live webinar to learn about the five biggest mistakes companies make when they bring cutting-edge customer service technology to their workflows, and how to leap over these pitfalls and into real results. Register for free […]

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How Microsoft is tackling cloud gaming with Project xCloud

Microsoft took the wraps off its Project xCloud cloud gaming service this week without a lot of fanfare. At the company’s Electronic Entertainment Expo (E3) gaming event in Los Angeles, the company devoted a couple of minutes to the cloud within a 90-minute broadcast on the future of gaming. But Kevin LaChapelle, general manager of […]

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Facebook to open third London office with 100 new AI roles

Facebook has announced that it’s opening a third office in London that will house 500 new technology jobs — 20% of which will focus on artificial intelligence (AI). Speaking at AI Summit, a two-day event within London’s annual Tech Week, Nicola Mendelsohn, vice president of Facebook for Europe, Middle East, and Africa (EMEA), revealed that […]

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Adjust raises $227 million for mobile measurement and fraud prevention

Adjust, a leader in mobile measurement and fraud prevention, said it has raised $227 million in a new round of funding. The round was led by investors Eurazeo Growth, Highland Europe, Morgan Stanley Alternative Investment Partners and Sofina. It is one of Europe’s largest capital raises in 2019, and this brings Adjust’s total funding to […]

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Mozilla debuts its new Firefox logos

Mozilla today introduced a new Firefox family of logos, a rebranding effort it kicked off more than 18 months ago. For most people, Firefox refers to a browser, but the company now wants the brand to encompass the entire Firefox family of apps and services. “The ‘Firefox’ you’ve always known as a browser is stretching […]

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How to easily improve your app performance with an ASO audit

Presented by Lab Cave The proliferation of apps in the stores has generated an undeniable scenario: if your store listing page is not optimized, it’s unlikely that you will get any organic downloads. In fact many won’t be able to even find your app (see graph below.) An App Store Optimization (ASO) analysis of your […]

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Alyce raises $11.5 million to facilitate corporate gifting

Why wrap, sign, and send hundreds of gifts to clients when a third-party outfit could do it for you? That’s the idea behind corporate gifting startups like Sendoso, which source those sales, marketing, customer success, and holiday swag and track return on investment. Such companies are gunning for a slice of a segment that’s worth […]

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The democratization of AI: Why it’s time to make the investment

Presented by Bold360 by LogMeIn The question of whether AI will transform the world as we know it is settled. What’s to be decided is which businesses will seize the opportunity to embrace the benefits of AI. By 2022, 93 percent of companies will have implemented AI and cognitive solutions, and those that begin now […]

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Apple’s $999 Pro Stand is just the latest sign of its identity crisis

If you’ve followed Apple for a while, you probably know that the company has spent decades evolving from a personal computer maker to a luxury retailer that outpaces diamond vendor Tiffany & Co. in revenues per square foot. But what might superficially seem like a linear progression from selling $666 motherboards out of a garage […]

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ProBeat: YouTube is no better than Facebook or Twitter

What a whirlwind week of YouTube news. On Monday, the spotlight shone on YouTube’s pedophilia problem. On Tuesday, YouTube decided that homophobic slurs don’t violate its policies. And then on Wednesday, YouTube banned videos promoting groups that claim superiority to justify discrimination and videos that deny factual catastrophes. Also on Wednesday, YouTube decided that it […]

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Realeyes raises $12.4 million to help brands detect emotion using AI on facial expressions

Artificial emotional intelligence, or “emotion AI,” is emerging as a key component of the broader AI movement. The general idea is this: It’s all very well having machines that can understand and respond to natural-language questions, and even beat humans at games, but until they can decipher non-verbal cues such as vocal intonations, body language, […]

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YouTube bans videos that deny factual catastrophes such as the Holocaust ever happened

(Reuters) — YouTube said on Wednesday it would remove videos that deny factual catastrophes such as the Holocaust ever happened and stop sharing ad revenue with channels that skirt too close to its rules, a major policy reversal as it fights criticism that it provides a platform for hate speech and harassment. The streaming service, […]

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Adventures in Marketing: Volkswagen Airs Its Dirty Laundry

Corporate missteps requiring an apology — an increasingly common phenomenon in our current outraged era — usually follow a well-worn path. The CEO will issue a statement to the media and public apologizing for dastardly malfeasance and skullduggery (or offending a Twitter user), following it up with a statement posted to the company’s webpage and […]

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Google launches Android Q Beta 4 with final APIs and official SDK

Google today launched the fourth Android Q beta with final Android Q APIs and the official SDK. If you’re a developer, this is your fourth Android Q preview, and you can start testing your apps against this release by downloading it from developer.android.com/preview. The preview includes system images for the Pixel, Pixel XL, Pixel 2, […]

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Appodeal’s Stack open-sources its BidMachine ad exchange for mobile app publishers

Appodeal’s Stack is making its programmatic ad exchange, BidMachine, available as an open source resource for mobile app publishers. Powered by in-app header bidding, BidMachine now enables mobile app publishers to connect directly with ad demand sources with access, efficiency, and transparency. San Francisco-based Stack is a software-as-a-service ad tech company created by Appodeal, an […]

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Highspot raises $60 million to apply AI to sales enablement

Highspot, which bills itself as an AI-driven sales enablement platform vendor, today announced that it’s secured $60 million in series D financing led by Iconiq Capital, with participation from Sapphire Ventures and existing investors Madrona Venture Group, OpenView, Salesforce Ventures, and Shasta Ventures. CEO Robert Wahbe said the infusion of fresh capital, which doubles Highspot’s […]

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U.S. moving toward major antitrust probe of Amazon, Apple, Facebook, and Google

(Reuters) — The U.S. government is gearing up to investigate whether Amazon, Apple, Facebook and Google misuse their massive market power, sources told Reuters on Monday, setting up what could be an unprecedented, wide-ranging probe of some of the world’s largest companies. The Federal Trade Commission and the Department of Justice, which enforce antitrust laws […]

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Where do you stand on the AI curve? (Find out with this survey)

Artificial intelligence has broken out of the black box and is now the not-so-secret recipe for real-world business results. Industry disrupters like Lyft, Uber, Airbnb, and LinkedIn are demonstrating the power of going all-in on machine learning solutions and AI tools. At the same time, both smaller and more traditional companies are seeing AI as […]

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