Tag: marketing

Essential SaaS benchmarks for a competitive advantage (VB Live)

Your subscription pricing and plan structure directly impact acquisition and retention, and nailing the formula requires a test plan and benchmark data. Join this VB Live event for an in-depth look at essential SaaS benchmarks and best practices to maximize revenue, improve acquisition, and spur adoption. Register here for free. SaaS is booming, Gartner says: […]

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Machine love: 4 ways AI is helping humans on Valentine’s Day

It’s Valentine’s Day — the holiday on which couples profess their love for one another by gifting chocolates and roses, sharing candlelit meals, and basking together in the glow of a fire (or television). If you’re hitched and somehow procrastinated until now, not to worry — fortunately, artificial intelligence (AI) can help. While robots lack […]

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Walmart will set up VR-enhanced DreamWorks gift shops in parking lots

Walmart’s cavernous stores apparently aren’t large enough to hold the Hidden World in DreamWorks’ latest How to Train Your Dragon film. Instead, the retailer announced today that it will use its parking lots to host free five-minute VR dragon riding experiences — and the expected significant lines of people — in an effort to spur […]

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Amazon introduces Moments marketing tool for mobile games and apps

Amazon is launching Amazon Moments, a service that lets you reward customers in more than 100 countries on iOS, Android, FireOS, and other platforms. With Moments, you don’t need to rely on stale discount offers to drive retention and activity in apps. This new solution makes it easy to offer unique rewards to customers who […]

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How do your live events rate? Take the Event Evolution Assessment and find out.

Presented by Cvent The job description of an event marketer is changing rapidly. It has never been harder to break through the noise out there, to reach your attendees and persuade them to come to your events. Attendees have an increasingly heightened expectation that your event will be relevant and valuable to them personally. They […]

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Firefox 15 for iOS arrives with persistent Private Browsing, menu redesign, and tab reordering

Mozilla today released Firefox 15 for iOS, which brings improvements to the Private Browsing mode, the main menu, settings, and tabs. iPhone and iPad users can download the latest version now from Apple’s App Store. According to Mozilla, Firefox has about 300 million active users. Firefox for iOS was released in November 2015 and has […]

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Brand Twitter Is Absurd, and It Will Only Get Worse

Composite by Peter Slattery. Screenshot via SunnyD Tweet. Little Debbie logo via Wikipedia At 9:24 PM, in the middle of Super Bowl LIII, SunnyD tweeted, “I can’t do this anymore.” The cry appeared to be in reference to how insufferably boring the big game was, but responses of faux alarm, many from other major companies, […]

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Sole of the UX: Crossover Cross-branding at Its Worst?

Lexus unveiled a collaboration with Nike and designer John Elliot at New York Fashion Week, celebrating both human and automotive footwear. The finished piece, titled “Sole of the UX,” is scheduled to make additional appearances across the country later this year, touring with a matching pair of Nike AF1 shoes. After conducting a bit of research, […]

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Affinity raises $26.5 million to manage relationships with machine learning

Relationships are a tricky thing — and particularly fraught in the enterprise world, where the right connection or second-degree contact can make the difference in a high-stakes deal. That’s why almost five years ago, Stanford grads Ray Zhou and Shubham Goel cofounded Affinity, a San Francisco startup developing what they describe as a “relationship intelligence” […]

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Adobe rolls out new Experience Manager with Smart Tags for video, Visual Search, Smart Crop, and more

Personalized marketing speaks to people. It really does. According to a recent Adobe survey, customers were 51 percent more likely to make a purchase and 49 percent more likely to become loyal to a company if they could identify with the advertising in some way. The trouble is, crafting bespoke campaigns takes a lot of […]

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Fiverr acquires content marketing platform ClearVoice

Fiverr has acquired ClearVoice, a five-year-old Phoenix-based company that helps content writers find new jobs and show off their portfolios. For Fiverr, which touts content services as one of the most popular categories on its platform, ClearVoice emerged as a good fit, Fiverr CEO Micha Kaufman said. “We are uniquely positioned to consolidate best-in-class vertical […]

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Digital kids platform SuperAwesome raises $13 million for ad-based video platform

SuperAwesome, which makes internet content safe for viewing by kids, has raised a $13 million round of financing led by Harbert European Growth Capital. SuperAwesome’s ‘kidtech’ infrastructure is used by hundreds of kids companies, such as Mattel, Disney, Hasbro, and Lego to enable kid-safe content, advertising, and other digital services. The company has defined the digital standards […]

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Singular study reveals top mobile ad networks for return on investment

Singular reported that Facebook and Google are still the top performers when it comes to return on investment for marketing campaigns that place ads in mobile apps and games. San Francisco-based Singular is a marketing intelligence company that optimizes more than $10 billion in annual ad spending. The annual Singular ROI Index sifted through $1.5 […]

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Voice marketing is a looming opportunity, but not without its pitfalls

The rise of voice assistants has put a new customer-facing channel on the map for marketers. The promise is clear: voice-enabled devices operate as a fine blend of digital and physical realities, which makes room for truly contextual interactions with users. But with voice technology so young, it’s still unclear if it can add up […]

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Freaky Friday: NASCAR Team Wraps Cup Series Mustang With Driver’s Face

Corey LaJoie might not have the most impressive stock car record in motorsport, but he will have the most recognizable car at Daytona 500 later this month. Go Fas Racing, along with its sponsors, have decided that the best livery for the No. 32 Old Spice car is a giant stretched version of its driver’s head. […]

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Mobile ad and app monetization company Tapjoy names Jeff Drobick as CEO

Mobile ad and app monetization company Tapjoy announced that Jeff Drobick will take over as president and CEO, succeeding former Disney executive Steve Wadsworth, who ran things for seven years. Wadsworth will become chair of San Francisco-based Tapjoy’s board. Drobick has served as chief product officer (CPO) of Tapjoy since 2013, driving the company’s overall product […]

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Sprint sues AT&T to stop 5G Evolution ‘deception’ and cover damages

AT&T may have flippantly dismissed industry-wide calls to stop calling its 4G LTE Advanced cellular service “5G Evolution,” but thanks to Sprint, a court will now decide whether the branding is deceptive and harmful. In a federal lawsuit filed yesterday (via Engadget), Sprint claims that AT&T has tricked a majority of surveyed consumers into believing […]

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Zoovu raises $14 million for AI-driven ecommerce experiences

Conversational interfaces are still a thing, despite what some pundits say. The global market is expected to reach $1.23 billion by 2025, according to a report by Grand View Research — a compounded annual growth rate of 24.3 percent. And in a recent Oracle survey involving European chief marketing officers, chief strategy officers, senior marketers, […]

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Germany orders Facebook to restrict data-gathering practices

(Reuters) — Facebook has been ordered to curb its data collection practices in Germany after a ruling that the world’s largest social network abused its market dominance to gather information about users without their knowledge or consent. Facebook said it would appeal the landmark ruling on Thursday by the Federal Cartel Office, the culmination of […]

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