Tag: Lincoln

What Will Lincoln Look Like in 2020?

<img data-attachment-id="1671310" data-permalink data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/New_19Lincoln-Nautilus_03_HR-e1556039164226.jpg" data-orig-size="4547,3253" data-comments-opened="1" data-image-meta="{"aperture":"20","credit":"James Lipman","camera":"NIKON D5","caption":"The Lincoln Motor Company introduces the new Lincoln Nautilus, a midsize luxury SUV delivering a powerful turbocharged engine range and a suite of advanced technologies designed to give drivers greater confidence on the road.","created_timestamp":"1511381227","copyright":"","focal_length":"66","iso":"50","shutter_speed":"0.1","title":"2019 Lincoln Nautilus","orientation":"1"}" data-image-title="2019 Lincoln Nautilus" data-image-description=" ford motor co ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/New_19Lincoln-Nautilus_03_HR-e1556039164226-450×322.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/New_19Lincoln-Nautilus_03_HR-e1556039164226-610×436.jpg” class=”aligncenter […]

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Lincoln Corsair’s Plug-in Variant Brings Up the Rear; EV to Follow?

By now, you’ve all had a chance to digest Lincoln’s new take on a compact CUV. Underpinned by a platform shared with the equally new 2020 Ford Escape and boasting a model-specific rear multi-link type setup (“integral bush suspension” in Lincoln parlance), the 2020 Corsair is the brand’s latest attempt to restore Lincoln’s faded lustre. […]

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Baby Aviator: 2020 Lincoln Corsair Dials up the Panache

While Lincoln’s compact MKC crossover sold reliably following its mid-2014 introduction, the still-vulnerable brand couldn’t let it grow stale in a hotly competitive segment. Thanks to shrinking sedan sales, Lincoln took a sales hit in 2018 as it awaited salvation in the form of the midsize, rear-drive Aviator — a vehicle designed to add heavily […]

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2020 Lincoln Corsair Prepares to Take the Bottom End Upscale

Eager to generate buzz ahead of the model’s New York Auto Show debut, Lincoln Motor Company has offered up the first official image of its upcoming Corsair — a compact crossover that kicks the brand’s former alphanumeric naming convention to the curb. Compared to its MKC predecessor, the Corsair should attain higher levels of luxury (and […]

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QOTD: The $2,000 Question…

<img data-attachment-id="1588122" data-permalink data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2017/09/5.jpg" data-orig-size="1500,1000" data-comments-opened="1" data-image-meta="{"aperture":"3.5","credit":"","camera":"NIKON D3300","caption":"","created_timestamp":"1500103415","copyright":"","focal_length":"18","iso":"100","shutter_speed":"0.0025","title":"","orientation":"1"}" data-image-title="1988 Lincoln Town Car Hood Ornament" data-image-description=" Images: © 2017 Sajeev Mehta ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2017/09/5-450×300.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2017/09/5-610×407.jpg” class=”aligncenter wp-image-1588122 size-large” src=”https://www.thetruthaboutcars.com/wp-content/uploads/2017/09/5-610×407.jpg” alt=”1988 Lincoln Town Car Hood Ornament, Images: © 2017 Sajeev Mehta” width=”610″ height=”407″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2017/09/5-610×407.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2017/09/5-75×50.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2017/09/5-450×300.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2017/09/5-768×512.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2017/09/5-120×80.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2017/09/5.jpg 1500w” sizes=”(max-width: 610px) 100vw, […]

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Lincoln to Offer Three Flavors of Corsair

It’s nice to write about a vehicle with an honest-to-goodness name, especially one that replaces a vehicle with an alphanumeric name. As it slowly relegates past three-letter combinations to the dustbin of history, Lincoln Motor Company is busy putting the finishing touches on the next product in its utility vehicle offensive: the Corsair, formerly the […]

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NADA 2019: Ford Outlines Rewards Program, Says Standalone Stores Essential for Lincoln

Last year, Ford announced its intent to develop a rewards program aimed at keeping customers engaged — while also making it worth their while to stick with the brand for their next purchase. While customer rewards are old hat, regardless of industry, automakers are busy devising new ways of using the venerable marketing theory to […]

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2020 Lincoln Aviator: Brand’s Sort-of Savior Maxes Out About $10k Below Its Big Brother

Big base power and upscale skin? Check. Available hybrid powertrain for added punch and elevated virtuousness? Affirmative. A price scale that tops the $90k mark on the high end? Also correct. Lincoln’s 2020 Aviator, which rolls onto the lots of jubilant dealers this summer, gives brand faithful and new recruits another midsize option in the […]

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Doors Make the Man: Lincoln’s Suicide-doored Continental Proves Exceptionally Popular Among the Well-off Crowd

“Exceptionally popular” is a descriptor that does not jibe well with “Lincoln Continental,” as sales of the division’s flagship sedan haven’t exactly fallen into the category of scorching. Introduced late in 2016 as a 2017 model year vehicle, sales of the Continental fell 3.8 percent, year over year, in December, and 27.1 percent for the […]

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Lincoln Promises ‘Elegant’ EVs, but Will They be Visible?

Numerous observers walked away from the North American Auto Show, and more specifically Cadillac’s NAIAS Eve unveiling event, wondering whether electric crossovers are even more homogenous looking than their internal combustion brethren. So, when Ford’s North American president, Kumar Galhotra, claims a Lincoln vehicle born of the Ford Mach E (or some similar name) will carry […]

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QOTD: Coachbuilding for the Relatively Regular Customer?

Plenty of digital ink and hurt fingers and bums occurred over the past few days, after Lincoln announced its limited run of Coach Door Edition Continentals (don’t call the doors by their common lexicon name). But I’m here today to ask you whether any of it matters. I was there in the comments, calling out […]

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When Cultures Clash: Coach Door Edition Conti Triggers Folks Worried About Suicide

Considering they’re only making 160 of them, the suicide doors on the eighty Coach Door Edition Lincoln Continentals to be sold next year have garnered quite a bit of attention. The use of rear-hinged doors on vehicles dates to the horse age. It seems that sometime in the 1930s the moniker “suicide doors” was applied […]

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King of Egress: Lincoln Stretches 2019 Continental, Swaps Rear Doors for a Limited Few

It’s true. You’ll soon be able to slap down a pile of hard-earned cash for a 2019 Lincoln Continental with suicide coach-style doors. Well, 80 of you will. To mark the 80th anniversary of the Continental nameplate, Lincoln Motor Company went the extra mile for heritage devotees, revealing a limited-edition model that dispenses with front-hinged […]

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Distressed Dealers Convince Lincoln to Postpone Standalone Stores

This time last year, Lincoln was busy promoting its Experience Centers — storefronts that promote the brand and its products, but don’t serve as active dealerships. Then, in August, it asked around 80 Ford/Lincoln dealerships to commit to building separate Lincoln-only facilities by July. It was an attempt to elevate the premium brand by making it […]

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What a Difference a Grille Makes?

Perusing sales data for the month of November, something popped out from the always entertaining Ford Motor Company file. While the company as a whole saw its volume fall 6.9 percent, year over year, last month, Lincoln finished November on a high note — something it hasn’t seen much of this year, Navigator sales notwithstanding. […]

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