Tag: Lincoln

Lincoln to Offer Three Flavors of Corsair

It’s nice to write about a vehicle with an honest-to-goodness name, especially one that replaces a vehicle with an alphanumeric name. As it slowly relegates past three-letter combinations to the dustbin of history, Lincoln Motor Company is busy putting the finishing touches on the next product in its utility vehicle offensive: the Corsair, formerly the […]

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NADA 2019: Ford Outlines Rewards Program, Says Standalone Stores Essential for Lincoln

Last year, Ford announced its intent to develop a rewards program aimed at keeping customers engaged — while also making it worth their while to stick with the brand for their next purchase. While customer rewards are old hat, regardless of industry, automakers are busy devising new ways of using the venerable marketing theory to […]

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2020 Lincoln Aviator: Brand’s Sort-of Savior Maxes Out About $10k Below Its Big Brother

Big base power and upscale skin? Check. Available hybrid powertrain for added punch and elevated virtuousness? Affirmative. A price scale that tops the $90k mark on the high end? Also correct. Lincoln’s 2020 Aviator, which rolls onto the lots of jubilant dealers this summer, gives brand faithful and new recruits another midsize option in the […]

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Doors Make the Man: Lincoln’s Suicide-doored Continental Proves Exceptionally Popular Among the Well-off Crowd

“Exceptionally popular” is a descriptor that does not jibe well with “Lincoln Continental,” as sales of the division’s flagship sedan haven’t exactly fallen into the category of scorching. Introduced late in 2016 as a 2017 model year vehicle, sales of the Continental fell 3.8 percent, year over year, in December, and 27.1 percent for the […]

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Lincoln Promises ‘Elegant’ EVs, but Will They be Visible?

Numerous observers walked away from the North American Auto Show, and more specifically Cadillac’s NAIAS Eve unveiling event, wondering whether electric crossovers are even more homogenous looking than their internal combustion brethren. So, when Ford’s North American president, Kumar Galhotra, claims a Lincoln vehicle born of the Ford Mach E (or some similar name) will carry […]

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QOTD: Coachbuilding for the Relatively Regular Customer?

Plenty of digital ink and hurt fingers and bums occurred over the past few days, after Lincoln announced its limited run of Coach Door Edition Continentals (don’t call the doors by their common lexicon name). But I’m here today to ask you whether any of it matters. I was there in the comments, calling out […]

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When Cultures Clash: Coach Door Edition Conti Triggers Folks Worried About Suicide

Considering they’re only making 160 of them, the suicide doors on the eighty Coach Door Edition Lincoln Continentals to be sold next year have garnered quite a bit of attention. The use of rear-hinged doors on vehicles dates to the horse age. It seems that sometime in the 1930s the moniker “suicide doors” was applied […]

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King of Egress: Lincoln Stretches 2019 Continental, Swaps Rear Doors for a Limited Few

It’s true. You’ll soon be able to slap down a pile of hard-earned cash for a 2019 Lincoln Continental with suicide coach-style doors. Well, 80 of you will. To mark the 80th anniversary of the Continental nameplate, Lincoln Motor Company went the extra mile for heritage devotees, revealing a limited-edition model that dispenses with front-hinged […]

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Distressed Dealers Convince Lincoln to Postpone Standalone Stores

This time last year, Lincoln was busy promoting its Experience Centers — storefronts that promote the brand and its products, but don’t serve as active dealerships. Then, in August, it asked around 80 Ford/Lincoln dealerships to commit to building separate Lincoln-only facilities by July. It was an attempt to elevate the premium brand by making it […]

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What a Difference a Grille Makes?

Perusing sales data for the month of November, something popped out from the always entertaining Ford Motor Company file. While the company as a whole saw its volume fall 6.9 percent, year over year, last month, Lincoln finished November on a high note — something it hasn’t seen much of this year, Navigator sales notwithstanding. […]

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TTAC Readers’ Choice: The Best Vehicles of 2018

The votes are in, and out of the 20 nominees for best vehicle, here are the winners. It was a difficult campaign full of mudslinging, negative ads, and scandal – oh wait, that’s that other election campaign that ended earlier this month. Sorry, my bad. We started out by asking you, the reader, to submit […]

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2018 Lincoln Navigator Black Label Review – The Family Locomotive

2018 Lincoln Navigator Black Label 4×4 3.5-liter twin-turbocharged V6 (450 hp @ 5500 rpm, 510 lb/ft. @ 3000 rpm) 10-speed automatic transmission, four wheel drive 16 city / 21 highway / 21 combined (EPA Rating, MPG) 19.7 (observed mileage, MPG) Base Price: $94,900 US As Tested: $96,150 US Prices include $1,195 destination charge. Do not […]

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Gimmicky but Grand: Lincoln’s Attempt to Class Things Up Starts With Your Ears

Great things can happen when you combine something that’s already good with a symphony orchestra. Procol Harum’s 1971 live recording of Conquistador is proof of that. For Lincoln Motor Company, a marque which just suffered another disappointing sales month, the vehicle on which it has placed so much hope isn’t leaving any luxury stone unturned. […]

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Buy/Drive/Burn: Three Big and Luxurious 2018 SUVs

Today’s subjects are ponderous, expensive, and very heavy. No, we’re not talking about state government representatives; we’re talking about full-size SUVs. Come along, and we’ll select a big truck to burn. The common thread of today’s SUV trio is an $85,000 price point. We’re being economical and practical here. Lincoln Navigator The newest design of […]

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Lincoln’s Used-vehicle Subscription Pilot Isn’t Going As Planned

The service doesn’t receive as much press as the new-car subscription services offered by a growing list of premium automakers, but Lincoln’s pilot project did carry many of the same aspirations. It just didn’t carry new cars. Launched in California earlier this year, Lincoln’s subscription service offers users a range of older, contemporary models — insured, with […]

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