Tag: Jim Hackett

This Is the Year, Ford CEO Tells Employees

Of all the Big Three domestic automakers, Ford’s direction seems the most ambitious and confusing. Since taking the helm less than two years ago, CEO Jim Hackett has tried to articulate his vision for both the company and the country’s future roads, sometimes with head-scratching results. There’s no doubt that change is afoot. The company […]

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Ford CEO Issues No-nonsense Letter to Employees, Seeks Doubling of Profits

Ford’s chief executive, Jim Hackett, told employees Thursday evening that 2019 cannot be a repeat of last year. “2018 was mediocre by any standard,” Hackett said in an email to employees. “Yes, we made $7 billion last year. But think of it this way: this represents a 4.4 percent operating margin, about half what we […]

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Wall Street Concerned Over Ford CEO’s Cautious Strategy

Remember Mark Fields, the former Ford CEO who was forced to retire due to an inability to manifest his vision of the company’s future in a timely manner? Well, it’s starting to look like Wall Street needs another sacrificial lamb. Ford’s current chief executive, Jim Hackett, appears rather appetizing. Despite promises from company chairman Bill […]

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Ford’s Chariot Program Didn’t Last Very Long

Chariot, Ford’s app-based shuttle service, has announced it will throw in the towel due to the rapidly changing “mobility landscape” of major cities. When the company launched in 2014 with Jim Hackett at the helm, it joined a bundle of “microtransit” firms hoping to undercut brands like Uber while providing a viable alternative to public transportation. […]

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25k or No? Ford CEO Discounts Job Loss Claims

Earlier this week we mentioned that Ford’s restructuring plan might closely mimic General Motors’ strategy — resulting in widespread job losses. That theory was backed by an analysis from Morgan Stanley, which presumed the Dearborn-based automaker is likely to surpass GM in terms of layoffs, based on how much each intends to free up. Back […]

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Trade War Watch: Ford Blames Trump for Sky-high Steel Prices

Ford Motor Co. is blaming Donald Trump’s commodity tariffs for elevating U.S. steel prices higher than any other market on the planet. Regardless of your opinion on the president’s policies (the economy is reportedly booming), it’s a little hard to rebuff Ford’s criticisms on this one. The automaker’s now going straight to the source in […]

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As Ford Takes a Hit, Hackett Appeals to Trump to End Trade Disputes

Ford’s decision to construct the current-generation F-150’s body purely of aluminum paid off in terms of lightweighting, fuel economy, and sales, but rising commodity costs over the past couple of years eroded some of the financial benefit. There’s far greater headaches facing Ford these days, as the industry grapples with tariffs on not just imported […]

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QOTD: Are We Being Too Hard on Jim Hackett?

You might as well call this post “QOTD: Devil’s Advocate Edition.” I was prepared to feel furious by the time Ford CEO Jim Hackett’s Thursday appearance at the Midwestern Governors Conference wrapped up, and there was good reason why. The subject of the conference involved that dreaded word: mobility. How will automated technologies change the way […]

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Ace of Base: 2019 Ford Fusion S

When the current-generation Fusion appeared for 2013, its Aston Martin styling was a cold glass of water in the face of milquetoast midsized family sedans. Part of Alan Mulally’s “One Ford” plan, the stylish car added zest to a bland segment. Now, with recently minted CEO Jim Hackett having decreed the Mustang to be Ford’s […]

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