Tag: Ford Motor Company

Ford’s Chariot Program Didn’t Last Very Long

Chariot, Ford’s app-based shuttle service, has announced it will throw in the towel due to the rapidly changing “mobility landscape” of major cities. When the company launched in 2014 with Jim Hackett at the helm, it joined a bundle of “microtransit” firms hoping to undercut brands like Uber while providing a viable alternative to public transportation. […]

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New Ford Mustang Shelby GT500 Coming to Detroit in January

Not to be outdone by Toyota’s announcement of an all-wheel drive Prius at the Los Angeles Auto Show, Ford issued a teaser promoting the most capable variant of one of its own iconic models — the Mustang Shelby GT500. However, the car isn’t coming to LA. According to Ford’s social media accounts and a new […]

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Ford Cuts Factory Shifts, Comes Out Looking Like the Golden Child

Have you heard about that other American automaker — the one that doesn’t callously ruin lives? This question, no doubt percolating inside the craniums of U.S. lawmakers and pundits, doesn’t need to be spoken to be heard. What would normally be a simple announcement of a production increase at one plant and a decrease at […]

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North American Buyers Couldn’t Prop Up Ford’s Global Business in the Last Quarter

China, Europe, and South America all conspired to sink Ford’s profits in the third quarter of 2018, with the automaker posting a 37 percent net income drop compared to the same quarter a year ago. The earnings report came the same day Ford announced the creation of a standalone Chinese business unit, Ford China. Dismal […]

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Trade War Watch: Ford Blames Trump for Sky-high Steel Prices

Ford Motor Co. is blaming Donald Trump’s commodity tariffs for elevating U.S. steel prices higher than any other market on the planet. Regardless of your opinion on the president’s policies (the economy is reportedly booming), it’s a little hard to rebuff Ford’s criticisms on this one. The automaker’s now going straight to the source in […]

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As Dealers Meet, Ford’s Focus Switches from Customer Conquest to Retention

The plan may as well carry the heading “Operation Don’t Leave Us.” As Ford dealers meet in Las Vegas, the automaker has shifted its focus from luring buyers from other brands to keeping Ford owners in the family. Helping firm up that relationship are a series of “Built Ford Proud” ads poised to hit the […]

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Ford’s ‘Adrenaline’ Trademark Is Speculation Food

Well, it’s not ending up on a sedan, that’s for sure. A Canadian trademark filing shows Ford Motor Company wants to emblazon the word Adrenaline on an upcoming model, and the automaker’s insistence that traditional passenger cars aren’t worth bothering with points to a future use on something rugged in nature. Either the name’s bound […]

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Neil Schloss, One of Ford’s Financial Saviors, Announces Retirement

As former treasurer of Ford Motor Company, Schloss probably doesn’t look at that dark period a decade ago with much fondness. It was a rough time, as he, Chief Financial Officer Lewis Booth, and CEO Alan Mulally (among others) attempted to guide their ship through a swirling financial storm. It’s far calmer waters now, and […]

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How Well Does Trump Understand What’s Happening Within the Auto Industry?

President Donald Trump jumped on Twitter Sunday morning to rattle off a series of musings I couldn’t have cared less about. However, mixed in with the rest of them, was a reference to last month’s news that Ford abandoned its plans to import the Chinese-built Focus Active into the United States. “‘Ford has abruptly killed a […]

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The Show’s Over for Four-door Ford Car Advertising

With Ford Motor Company dropping all but one car from its lineup to focus on utility vehicles and crossovers, there’s little reason to run ad campaigns for both. You don’t see Coca-Cola running spots for both Diet Coke and Coke BlāK, as the latter of the two beverages disappeared from store shelves roughly a decade ago. […]

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