Tag: Corporate Strategy

Subaru’s Sales Success Comes With a Big Side of Trouble

Subaru’s sales in the United States effectively tripled in the past decade, making it the most important market for the brand by a wide margin. However, the automaker has had to expend quite a bit of energy in its home country of Japan to address recalls and regulatory scandals over the last few years. While the […]

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Electric Ambitions: Can Volkswagen Pull Off Its Aggressive EV Strategy?

Following its diesel emissions scandal, Volkswagen leaned hard into electrification. The automaker needed to look environmentally conscious after being caught cheating on emissions tests, and promising a glut of electric vehicles seemed like a good way to accomplish that goal. Of course, building EVs also allows companies to offset fleet-wide emissions — protecting the existence […]

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Ford CEO Issues No-nonsense Letter to Employees, Seeks Doubling of Profits

Ford’s chief executive, Jim Hackett, told employees Thursday evening that 2019 cannot be a repeat of last year. “2018 was mediocre by any standard,” Hackett said in an email to employees. “Yes, we made $7 billion last year. But think of it this way: this represents a 4.4 percent operating margin, about half what we […]

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‘This Is Pretty Much It’: New GM President Acknowledges Cadillac’s Last Chance For Glory

Cadillac is at a crossroads. While the brand has enjoyed growth in Asia, domestic volume never fully recovered from the Great Recession. It’s come back a bit, with sales dipping and rising between years, but hasn’t managed to keep pace with the overall market. As of 2018, Cadillac possesses the lowest share of the U.S. market […]

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Ford’s Chariot Program Didn’t Last Very Long

Chariot, Ford’s app-based shuttle service, has announced it will throw in the towel due to the rapidly changing “mobility landscape” of major cities. When the company launched in 2014 with Jim Hackett at the helm, it joined a bundle of “microtransit” firms hoping to undercut brands like Uber while providing a viable alternative to public transportation. […]

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Video: Elon Musk Admits Tesla Almost Died Over the Summer

According to Tesla CEO Elon Musk, the automaker was teetering on the edge of disaster earlier this year. “Tesla faced a really severe threat of death due to the Model 3 production ramp,” Musk told Axios during a video interview on HBO. “Essentially the company was bleeding money like crazy and just if we didn’t solve these […]

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What Does Ford Look Like As a Mobility Company?

These days, every automaker is in the midst of a metamorphosis, eager to emerge from their chrysalis as a “mobility company.” Even brands that don’t seem bent on completely revolutionizing their business model now use the term in reference to themselves. Ford, which has positioned itself as a mobility company ever since Mark Fields was steering […]

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Time to Stock Up On ElioCoins

Earlier this year, Elio Motors said it would launch its own cryptocurrency as a way of funding its troubled three-wheeler. During the initial ElioCoin announcement in April, Elio also said it partnered with Overstock.com to relieve some of its debt. The website claimed it purchased $2.5 million of the startup’s newly issued shares. As helpful as a few million dollars would be […]

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Cadillac Confirms ‘It’s On’ Again

Halfway through the brand’s decade-long turnaround plan, Cadillac President Steve Carlisle says the company is finally ready to paint the town redder than a baboon’s ass. As you’ll no doubt recall, Carlisle took over for Johan de Nysschen after a “surprise management change” last April. He’s addressing 900 retailers this week’s Cadillac dealer meeting in Las Vegas. […]

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The Show’s Over for Four-door Ford Car Advertising

With Ford Motor Company dropping all but one car from its lineup to focus on utility vehicles and crossovers, there’s little reason to run ad campaigns for both. You don’t see Coca-Cola running spots for both Diet Coke and Coke BlāK, as the latter of the two beverages disappeared from store shelves roughly a decade ago. […]

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Eternal Underdog: Mitsubishi May Not Sell Enough Cars in the U.S. to Worry About Tariffs

While still an industrial giant on the global scene, Mitsubishi is a shadow of its former self in the United States. After leaning a bit too hard on its status as a value brand, annual deliveries went from about 346,000 units to just 58,000 between 2002 and 2012. Meaningful progress has been made since then, but […]

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