Tag: category-/Business & Industrial/Business Services

Panoramic raises $35 million to unify and model marketing data

Several years ago, a trio of entrepreneurs, Peter Muzzonigro, Johnny Wong, and Bryan Baum — the last of whom sold his first two companies (Blue Vision Labs and Represent.com) for over $100 million each — set out to tackle an enduring dilemma: how best to unify disparate marketing toolsets and analytics data without disrupting existing […]

Read More

Shopify acquires 6 River Systems for $450 million to expand its AI-powered fulfillment network

Shopify today announced it is acquiring 6 River Systems, a startup focused on fulfillment automation for e-commerce and retail operations. Shopify has valued the deal at approximately $450 million, 60% in cash and 40% in shares. In June at its Unite partner and developer conference, Shopify announced the Shopify Fulfillment Network, which uses machine learning […]

Read More

Capgemini: Consumers increasingly prefer voice and chat assistants to humans

The human touch apparently doesn’t mean as much as it once did. A new report says consumers are rapidly embracing automated assistants as the underlying technology becomes more powerful. The Capgemini Research Institute today released a report titled: “Smart Talk: How organizations and consumers are embracing voice and chat assistants.” While the technology still faces […]

Read More

Drop raises $44 million to reward loyal shoppers with gift cards

Drop, a coalition customer loyalty company headquartered in Toronto, Canada, today announced that it’s raised $44 million in series B funding led by HOF Capital, with participation from New Enterprise Associates (NEA), Sierra Ventures, and Royal Bank of Canada. The fresh funds come after a $21 million series A round in January 2018, and they […]

Read More

TapClicks raises $10 million to automate marketing campaigns

TapClicks, which describes itself as a marketing tech company for agencies, media organizations, brands, and enterprises, today announced that it’s raised $10 million in equity financing from Boathouse Capital, bringing its total raised to date to nearly $30 million. CEO Babak Hedayati said the fresh capital will be used to develop and incorporate predictive analytics, […]

Read More

Reputation.com raises $30 million to help businesses manage their online presence

Reputation.com (formerly ReputationDefender) is a Redwood City, California-based company that provides solutions for tracking and improving online reviews and local search visibility for businesses. Today, Reputation revealed it has secured $30 million in equity financing led by Ascension Ventures, bringing its total raised to over $100 million. New investors Akkadian Ventures, Industry Ventures, and River […]

Read More

Groupon acquires Presence AI to bolster booking capabilities with AI

Groupon today announced that it’s purchased Presence AI, a San Francisco-based company developing a communications platform that automates business-to-customer calls and messaging. The terms of the deal weren’t disclosed, but Groupon chief product officer Sarah Butterfass said that Presence AI’s portfolio will complement Groupon’s existing booking products and help to “accelerate” its development roadmap. Presence […]

Read More

Anzu.io raises $6.5 million for programmatic in-game ad platform

Anzu.io has raised $6.5 million in funding for its programmatic in-game advertising platform with real-time analytics. While in-game advertising isn’t new, Anzu.io said it can make it more intelligent. It seamlessly integrates digital ads directly into the gameplay, without disrupting the user experience. The gaming industry is becoming one of the most premium channels for […]

Read More

Ezoic raises $33 million to optimize websites with AI

Ezoic, a Carlsbad, California-based startup developing an AI-driven platform for digital publishers, today announced that it has secured a $33 million investment led by growth capital firm Sageview Capital. The influx of funding brings the company’s total raised to nearly $40 million, following a $5.6 million series A round in November 2013, and CEO Dwayne […]

Read More

Soomla: Facebook provides the best value among mobile ad networks

Mobile ad measurement firm Soomla said in a new report that the Facebook Audience Network provides the best value to mobile publishers in its first-ever ranking of mobile ad networks. That’s not a surprise, and it probably has to do with the fact that Facebook targets real people who provide their real names. Tel Aviv-based […]

Read More

StreamElements helps brands partner with influencers without leaks

Let’s say you have a trailer for a new season of content for your popular live-service game. And someone on your marketing team has the idea to work with influencers to debut the video. That’s a nice thought, but it’s also a logistical nightmare. Every streamer introduces several new points of failure; the video could […]

Read More

Vymo raises $18 million for mobile-first sales tools

Vymo, a startup developing what it describes as a mobile-first personal sales assistant, today revealed that it recently closed an $18 million Series B round led by Emergence Capital, with participation from existing investor Sequoia India. CEO Yamini Bhat says the fresh funds, which bring Vymo’s total raised to over $20 million following a $5 […]

Read More

Why monetization and marketing need to work closer together

Traditionally, ad monetization and user acquisition have been run by discrete teams at most major game companies. Theoretically, this makes sense. The two teams have different remits and will work to fulfil different KPIs. One team will operate in the internal world of the game, while the other will focus on the outside world, bringing […]

Read More

Building a world-class sales organization (VB Live)

Presented by Dell Technologies, Inc. The quality of your sales force has a direct, accumulating impact on your business as you grow. Join this VB Live event to learn about the essential strategies, key best practices, and technological innovations that can turn your small or mid-sized company into a world-class sales organization. Register for free […]

Read More

The opportunities in enterprise RPA

Gartner recently reported that robotic process automation (RPA) software revenue grew 63.1% in 2018 to $846 million, making it the fastest-growing segment of the global enterprise software market. Gartner analysts also expect RPA software revenue to reach $1.3 billion this year alone. But despite this robust growth, the technology is often misunderstood within the broader […]

Read More

VR ads in 2019: What’s working, and what’s not

Look at a typical advertising trade pub in 2019 and you’ll see headlines around big marketing-first brands like Apple and Nike, buzzy technologies like voice, AI, and blockchain, and rallying cries against power and privacy violations. In 2016 and 2017, it was virtual reality that dominated these headlines. But as those new tech trends emerged, […]

Read More

Avoiding ad networks is not an effective fraud prevention solution

Presented by Interceptd Having spent 20 years working in the mobile industry, I feel the pain of today’s app growth marketers working hard to find real and active mobile app users. Today, new apps launching with healthy marketing budgets are frequently expected to have hockey stick growth. Unrealistic growth expectations have helped create an ecosystem […]

Read More

Near nabs $100 million for big data insights into people and places

Near, an AI-powered platform that crunches mobility data from 1.6 billion devices globally to deliver insights on human behavior, has raised $100 million in a series D round of funding from Greater Pacific Capital (GPC). Founded in 2012, Near pools datasets from myriad third-party sources, including data aggregators, app developers, public Wi-Fi hotspots, censuses, and […]

Read More

Amperity raises $50 million to unify disparate customer data

Ampertiy, a startup developing a range of AI-powered customer data management solutions, today announced that it has raised $50 million in a series C round led by Tiger Global Management, with participation from Goldman Sachs, Declaration Partners, Madera Technology Partners, and Madrona Venture Group. The capital infusion comes after a $28 million series B round […]

Read More