Tag: category-/Business & Industrial/Business Services

Chartboost launches Helium open source in-app programmatic ad platform

Chartboost, a popular mobile app monetization and programmatic advertising platform, is announcing the launch of its new software development kit, Helium. Helium allows mobile app developers to increase their ad revenues by conducting an unbiased first-price unified auction for every impression opportunity. That means it helps automatically select the best ad to put into a […]

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The power of personalization in the post-app era

Presented by Sinch Mobile apps were once heralded as the future of customer engagement. A must-have for any brand or business looking to acquire and retain an increasingly mobile-savvy customer base. Fast forward ten years and mobile app use is in significant decline. Worse still, 71% of consumers would mute or delete an app if […]

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The event marketing opportunities you’re probably missing (VB Live)

Sponsored by Cvent Whether you’re hosting or sponsoring events, when you integrate events into your overall marketing mix, each one becomes an opportunity to reach, engage, and convert new customers. Learn how they can take a central role in driving adoption, boosting loyalty, and opening up new ways to upsell and cross-sell in this VB […]

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Punchh raises $40 million for AI that promotes customer engagement and loyalty

Punchh, a startup leveraging machine learning and omnichannel integrations to create customer journeys, today revealed that it’s closed a $40 million series C round co-led by Adams Street Partners and Sapphire Ventures. AllianceBernstein also contributed to the tranche, which brings Punchh’s total raised to nearly $70 million following a $20 million series B in January […]

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Wappier raises $4 million to power data visualization for apps and games

Mobile monetization gets harder and harder every year (heck, I’d bet this gets more difficult by the week in this ultra-competitive market). Companies have long been trying to solve this problem for studios and publishers, and the latest one to offer tools to help here is Wappier. Wappier is a platform that uses AI models […]

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ThreeKit raises $20 million to generate 3D product renderings on the fly

Predictably, the vast majority of ecommerce customers prefer to visually preview products before deciding whether to pull the trigger. More than 90% tell Yellow Duck Marketing that they consider visuals the most important factor when buying a product, with 62% reporting that they judge products based solely on their colors. So if a picture of […]

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AspireIQ: Half of brand marketers are embracing influencer marketing strategies

More than half of marketers are advancing their influencer marketing strategies across content, channels, and types of influencers, according to a report by influencer marketing platform AspireIQ. And the report said that 90% of brands see the value of repurposing influencer content. The report is titled The State of Influencer Marketing 2019: An Analysis of […]

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Hootsuite taps Proofpoint for AI-powered predictive compliance tool

Social media management platform Hootsuite and enterprise security company Proofpoint have partnered to ensure social media posts don’t hurt your brand. Hootsuite Enterprise customers who also subscribe to Proofpoint Social Syndicate can now access a new Predictive Compliance feature in Hootsuite’s dashboard. The AI-powered feature is designed to help companies in heavily regulated industries. Hootsuite’s […]

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Salesforce launches new Einstein email capabilities for Marketing Cloud

Reinventing the over $3 billion email marketing segment is a feat that on its face appears impossible, but that’s just what Salesforce claims to have accomplished with its latest raft of Marketing Cloud email enhancements. Among them are copy and messaging insights and interactive tech courtesy of Rebel (which Salesforce acquired earlier this year), along […]

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Twitch snags chief marketing officer Doug Scott from Zynga

Twitch, the livestreaming service and entertainment community owned by Amazon, is announcing today that former Zynga chief marketing officer Doug Scott is joining Twitch as the new CMO. He will be based in Twitch’s San Francisco office. The move shows that Twitch is still investing in veterans in the gaming industry, even as fully vested […]

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CleverTap raises $35 million for AI that tracks and builds customer engagement

Mountain View, California-based CleverTap, which develops cloud-based customer management and engagement tracking tools, today revealed that it recently closed a $35 million series C funding round at a valuation of $385 million — over double its previous valuation of $150 million. Tiger Global Management and Sequoia India co-led the raise, which brings the startup’s total […]

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How causal inference is helping companies innovate and grow

Presented by Mixpanel Causal inference is a new language within machine learning used to help teams better understand causes and impacts so they can make better decisions. If this sounds like a foreign language to you, you’re not alone. Causal inference is only now starting to move outside the world of academics and research scientists […]

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Gamekit expands its integrated marketing platform to North America

Gamekit is expanding its integrated marketing platform to North America, and it will use its rewards to connect mainstream brands with the elusive gamers on their own turf. The Warsaw, Poland-based marketing company has already reached 18 million gamers in 33 countries with its European customers. In Europe and Latin America, Gamekit has connected non-endemic […]

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Adjust acquires smartphone measurement tool from Japan’s CyberZ

Mobile measurement firm Adjust has acquired Force Operation X (F.O.X), an advertising effectiveness measurement tool for smartphone apps, from Japanese marketing agency CyberZ. The move is Adjust’s fourth acquisition in a year, and it represents its expansion in Asia and the Japanese mobile economy. I’m heading to Adjust’s Mobile Spree conference in San Francisco today […]

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Clari raises $60 million for AI sales pipeline optimization tools

Clari, a startup developing an end-to-end sales analytics and forecasting platform for enterprises, today announced that it’s raised $60 million in series D funding led by Sapphire Ventures, following on the heels of a $60 million series C round in March 2018 and a $20 million series B round in June 2014. (Madrona Venture Group […]

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Google will use AI to optimize how often users see ads

Google says it’s investigating ways to preserve user’s privacy without impacting their experiences with display ads, in part through machine learning. In a blog post this morning, the Mountain View company announced that it’ll roll out a new feature in Display & Video 360 — its end-to-end programmatic ad campaign management platform — that’ll leverage […]

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YouAppi: How ecommerce apps can get a 70% improvement in returning users

Mobile app monetization firm YouAppi says app retargeting and reengagement campaigns can create a 70% improvement in the number of users coming back, particularly for ecommerce apps. That’s important for app marketers to know, with 77 days to go in the holiday selling season (yes, I suppose ecommerce people are thinking about that already). Data […]

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Rapyd raises $100 million for mobile and web payment services

Rapyd, a London-based company developing an all-in-one payments platform, today announced that it’s raised $100 million in financing at a valuation approaching $1 billion, bringing the firm’s total venture capital haul to over $150 million. Oak HC/FT led this latest raise, which followed only months after a $40 million series B raise and saw participation […]

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How feedback fuels innovation that customers actually care about

Presented by SurveyMonkey There are a lot of terms floating around Silicon Valley these days that describe a new path to success. Incubator, accelerator, bleeding edge, decacorn (a unicorn worth $10B), bootstrapping, growth hack: these are real, actual things around here, where both start-ups and enterprises believe that given the right idea and enough funding, […]

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How to pay salespeople at an early-stage tech company

Recently, my team needed to transition from a “growth team” (a scrappy mix of marketing and sales with fixed salaries) to a dedicated sales team with an incentive structure. While I didn’t have 20 years of tech-sales experience or a playbook to reference to define that structure, I did have the ability to run a […]

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Recurly raises $19.5 million to boost subscription revenue with machine learning

Subscriptions are big business. McKinsey & Company estimates that 15% of online shoppers have signed up for one or more product subscriptions within the past several years, and it pegs the growth rate of the recurring ecommerce market from 2013 to 2018 at over 100% a year. A separate report by cloud-based subscription management platform […]

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Facebook and Google advertising is run by machines — and that’s a good thing

Presented by Consumer Acquisition It’s the rise of the machines… minus Arnold. Google and Facebook’s advertising platforms are rapidly implementing features that allow almost any advertiser to use algorithmic campaign management to optimize their campaigns. If you’ve been buying advertising from Google and Facebook over the last few years and trying to beat their algorithms, […]

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App Annie rebrands, upgrades tools, and acquires mobile analytics firm Libring

App Annie is one of the backbones of the mobile app economy, as it provides data and insights about how mobile apps are used. But today the company is stepping out of the background with the acquisition of mobile analytics firm Libring. On top of that, the company is rebranding and upgrading its tools for […]

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