Tag: cadillac xt5

With No New Vehicle to Show in Chicago, Cadillac Tweaks the XT5

The Cadillac XT5, which happens to be a perfect all-weather urban vehicle, is a major breadwinner for the upscale brand. By far the best-selling vehicle in the Caddy stable, the XT5 midsize crossover out-volumes the bigger and pricier Escalade by a factor of two to one. Unfortunately, it’s no longer the freshest face at the […]

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Cadillac XT5 Driver Pulls Off a Better Ad Than Cadillac’s Marketing Agency Ever Dreamed Up

Maybe that headline’s too harsh, but have you seen a recent Cadillac commercial? If nothing comes to mind, that merely illustrates the brand’s problem. The bulk of its marketing efforts are, in this writer’s opinion, boring, forgettable, and uninspired. Just showing that a crossover can drive sedately down a dry, urban street isn’t enough to get […]

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It Looks Like Cadillac Is Sticking With Its Alphanumeric Naming Strategy

Not everyone was a fan of Cadillac’s decision to dive into an alphanumeric naming plan for its models. Seen as an attempt to copy German brands like BMW, Audi, and Mercedes-Benz, General Motors’ luxury arm began aggressively chasing the trend in the new millennium. But a great many traditionalists still feel that alphanumeric names are […]

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