Tag: business model

Adobe’s path from $200 million to $5 billion in recurring revenue

In 2013 when Adobe launched Creative Cloud, the company broke with selling boxes and refocused on selling subscriptions (software as a service). At the time, the company had about $200 million in annual recurring revenue. Today, Adobe has over $5 billion in recurring revenue. That’s important, because from an investor standpoint, recurring revenue is twice […]

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