Tag: BRANDS

Done Down Under: GM to Kill Off 164-year-old Holden Brand

<img data-attachment-id="1596738" data-permalink="https://www.thetruthaboutcars.com/2017/10/end-r-p-australian-made-automobiles/my16-vfii_ss-v-redline-sedan_f3q-static-sunrise_hr/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2017/10/MY16-VFII_SS-V-Redline-sedan_F3Q-Static-sunrise_HR-e1508517140958.jpg" data-orig-size="1280,959" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="2016 Holden Commodore" data-image-description=" 2016 Holden Commodore ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2017/10/MY16-VFII_SS-V-Redline-sedan_F3Q-Static-sunrise_HR-e1508517140958-450×337.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2017/10/MY16-VFII_SS-V-Redline-sedan_F3Q-Static-sunrise_HR-e1508517140958-610×457.jpg” class=”aligncenter wp-image-1596738 size-large” src=”https://www.thetruthaboutcars.com/wp-content/uploads/2017/10/MY16-VFII_SS-V-Redline-sedan_F3Q-Static-sunrise_HR-e1508517140958-610×457.jpg” alt=”2016 Holden Commodore” width=”610″ height=”457″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2017/10/MY16-VFII_SS-V-Redline-sedan_F3Q-Static-sunrise_HR-e1508517140958-610×457.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2017/10/MY16-VFII_SS-V-Redline-sedan_F3Q-Static-sunrise_HR-e1508517140958-75×56.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2017/10/MY16-VFII_SS-V-Redline-sedan_F3Q-Static-sunrise_HR-e1508517140958-450×337.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2017/10/MY16-VFII_SS-V-Redline-sedan_F3Q-Static-sunrise_HR-e1508517140958-768×575.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2017/10/MY16-VFII_SS-V-Redline-sedan_F3Q-Static-sunrise_HR-e1508517140958-120×90.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2017/10/MY16-VFII_SS-V-Redline-sedan_F3Q-Static-sunrise_HR-e1508517140958.jpg 1280w” sizes=”(max-width: 610px) 100vw, 610px”> A car brand that emerged from a saddlery company in 1908 will disappear […]

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Brands pursue millennials by engaging with esports and gaming

Esports has become a billion-dollar industry, but if it is going to get much bigger, then brands have to buy into it in a much bigger way when it comes to sponsorships. Those brands have to chase after millennials, who aren’t watching TV or traditional sports and are easier found in games, esports, and digital […]

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QOTD: What’s in a Brand?

<img data-attachment-id="1678014" data-permalink="https://www.thetruthaboutcars.com/2019/06/gm-reportedly-thinking-about-electric-hummers/shutterstock_345582515/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2019/06/shutterstock_345582515-e1560793128572.jpg" data-orig-size="952,620" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="hummer grille" data-image-description=" LeStudio/Shutterstock ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/06/shutterstock_345582515-e1560793128572-450×293.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/06/shutterstock_345582515-e1560793128572-610×397.jpg” class=”aligncenter wp-image-1678014 size-large” src=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/06/shutterstock_345582515-e1560793128572-610×397.jpg” alt width=”610″ height=”397″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/06/shutterstock_345582515-e1560793128572-610×397.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/06/shutterstock_345582515-e1560793128572-75×49.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/06/shutterstock_345582515-e1560793128572-450×293.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/06/shutterstock_345582515-e1560793128572-768×500.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/06/shutterstock_345582515-e1560793128572-120×78.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/06/shutterstock_345582515-e1560793128572.jpg 952w” sizes=”(max-width: 610px) 100vw, 610px”> The pending return of Hummer to the GM stable in the form of an electric pickup is such […]

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