Tag: BRANDS

Nielsen: How to properly measure the impact of esports for brands and advertisers

Esports is predicted to be a very big business in the future, and it is already amassing huge audiences. Brands and advertisers want to dive into it, but first the business has to be properly measured and understood. And that’s the job of Nicole Pike, the managing director of Nielsen’s global esports business. I spoke […]

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Glass Houses: Lincoln’s Standalone Showroom Plan Is Back On

Following months of negotiations and tweaks, a temporarily shelved plan aimed at boosting the standing of the Lincoln brand is back on. While Ford hopes to turbocharge Lincoln sales by compelling dealers to build standalone showrooms for the brand, the automaker’s Lincoln Commitment Program went back to the drawing board late last year after backlash from […]

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QOTD: Alternative History of Missed Automotive Opportunities?

<img data-attachment-id="1628464" data-permalink data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2018/06/1988-acura-legend-coupe-wallpapers-hd-images-wsupercars.jpg" data-orig-size="1920,1080" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="1988 Acura Legend Coupe" data-image-description=" Acura ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/06/1988-acura-legend-coupe-wallpapers-hd-images-wsupercars-450×253.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/06/1988-acura-legend-coupe-wallpapers-hd-images-wsupercars-610×343.jpg” class=”aligncenter wp-image-1628464 size-large” src=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/06/1988-acura-legend-coupe-wallpapers-hd-images-wsupercars-610×343.jpg” alt width=”610″ height=”343″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/06/1988-acura-legend-coupe-wallpapers-hd-images-wsupercars-610×343.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/06/1988-acura-legend-coupe-wallpapers-hd-images-wsupercars-75×42.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/06/1988-acura-legend-coupe-wallpapers-hd-images-wsupercars-450×253.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/06/1988-acura-legend-coupe-wallpapers-hd-images-wsupercars-768×432.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/06/1988-acura-legend-coupe-wallpapers-hd-images-wsupercars-120×68.jpg 120w” sizes=”(max-width: 610px) 100vw, 610px”> Today marks the first entry into a two-part Question of the Day series where we’ll step back in […]

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Netflix And Amazon Prime Gleefully Respond To That Silly ‘Good Omens’ Petition

Amazon Prime Earlier this week, fans of Amazon Prime’s Good Omens adaptation became aware of a religiously-fueled petition calling upon Netflix — yes, Netflix — the cancel the series. Why? Because it was “another step to make satanism appear normal, light and acceptable” and, most egregiously, it depicted the voice of the Almighty as a […]

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Rare Rides: The Gran Turismo Dream – a 1990 Mazda Eunos Cosmo

<img data-attachment-id="1671962" data-permalink data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900.jpg" data-orig-size="798,532" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="1990 Mazda Eunos Cosmo" data-image-description=" https://sfbay.craigslist.org/sfc/ctd/d/garland-jdm-rhd-1990-mazda-eunos-cosmo/6861247441.html ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-450×300.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-610×407.jpg” class=”aligncenter size-large wp-image-1671962″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-610×407.jpg” alt width=”610″ height=”407″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-610×407.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-75×50.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-450×300.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-768×512.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-120×80.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900.jpg 798w” sizes=”(max-width: 610px) 100vw, 610px”>Today’s Rare Ride is a sporting luxury coupe with a complex rotary engine. It’s a car which […]

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