Tag: Branding

IHOP is Changing Its Name Again and for the Love of God Please Stop

For just about 60 years, IHOP meant only the International House of Pancakes, which was fine and good. Then, just about a year ago, IHOP rebranded itself as IHOb, the “International House of Burgers,” a move that quickly prompted both confusion and horror, until eventually the brand basically said “gotcha” and went back to being […]

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Rare Rides: The Extremely Sporty Yugo GVX From 1988

<img data-attachment-id="1675052" data-permalink data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600.jpg" data-orig-size="1600,1030" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="1988 Yugo GVX" data-image-description=" https://www.ebay.com/itm/1988-Yugo-GVX-/133052302373?_trksid=p2047675.m43663.l44720&nordt=true&rt=nc&orig_cvip=true ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-450×290.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-610×393.jpg” class=”aligncenter wp-image-1675052 size-large” src=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-610×393.jpg” alt width=”610″ height=”393″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-610×393.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-75×48.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-450×290.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-768×494.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-120×77.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600.jpg 1600w” sizes=”(max-width: 610px) 100vw, 610px”>Everyone’s heard of Yugo — the Yugoslavian brand that tried to shift cheap cars on North American shores […]

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Rare Rides: The Gran Turismo Dream – a 1990 Mazda Eunos Cosmo

<img data-attachment-id="1671962" data-permalink data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900.jpg" data-orig-size="798,532" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="1990 Mazda Eunos Cosmo" data-image-description=" https://sfbay.craigslist.org/sfc/ctd/d/garland-jdm-rhd-1990-mazda-eunos-cosmo/6861247441.html ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-450×300.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-610×407.jpg” class=”aligncenter size-large wp-image-1671962″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-610×407.jpg” alt width=”610″ height=”407″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-610×407.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-75×50.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-450×300.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-768×512.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-120×80.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900.jpg 798w” sizes=”(max-width: 610px) 100vw, 610px”>Today’s Rare Ride is a sporting luxury coupe with a complex rotary engine. It’s a car which […]

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