Tag: Branding

Changing Trajectory: In Giving Lincoln Its Own Space, Can Ford Combat the Wandering Eye?

<img data-attachment-id="1620436" data-permalink data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2018/04/2018-LINCOLN-NAVIGATOR_SKV_0668E-e1523290991713.jpg" data-orig-size="3295,2268" data-comments-opened="1" data-image-meta="{"aperture":"9","credit":"","camera":"NIKON D810","caption":"","created_timestamp":"0","copyright":"","focal_length":"17","iso":"2500","shutter_speed":"0.008","title":"","orientation":"1"}" data-image-title="lincoln navigator grille badge lincoln logo" data-image-description=" Image: Ford Motor Co. ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/04/2018-LINCOLN-NAVIGATOR_SKV_0668E-e1523290991713-450×310.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/04/2018-LINCOLN-NAVIGATOR_SKV_0668E-e1523290991713-610×420.jpg” class=”aligncenter size-large wp-image-1620436″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/04/2018-LINCOLN-NAVIGATOR_SKV_0668E-e1523290991713-610×420.jpg” alt=”lincoln navigator grille badge lincoln logo” width=”610″ height=”420″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2018/04/2018-LINCOLN-NAVIGATOR_SKV_0668E-e1523290991713-610×420.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/04/2018-LINCOLN-NAVIGATOR_SKV_0668E-e1523290991713-75×52.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/04/2018-LINCOLN-NAVIGATOR_SKV_0668E-e1523290991713-450×310.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/04/2018-LINCOLN-NAVIGATOR_SKV_0668E-e1523290991713-768×529.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2018/04/2018-LINCOLN-NAVIGATOR_SKV_0668E-e1523290991713-120×83.jpg 120w” sizes=”(max-width: 610px) 100vw, 610px”> My father has historically been a Ford […]

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Preparing for the Future, Lotus Unveils New Logo

<img data-attachment-id="1684128" data-permalink data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2019/08/Lotus_NCFC_4-1.jpg" data-orig-size="1024,683" data-comments-opened="1" data-image-meta="{"aperture":"7.1","credit":"Jarowan Power","camera":"NIKON D800","caption":"","created_timestamp":"1565194442","copyright":"Jarowan Power","focal_length":"48","iso":"200","shutter_speed":"0.016666666666667","title":"","orientation":"0"}" data-image-title="Lotus_NCFC lotus cars logo" data-image-description=" Lotus Cars ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/08/Lotus_NCFC_4-1-450×300.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/08/Lotus_NCFC_4-1-610×407.jpg” class=”aligncenter size-large wp-image-1684128″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/08/Lotus_NCFC_4-1-610×407.jpg” alt width=”610″ height=”407″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/08/Lotus_NCFC_4-1-610×407.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/08/Lotus_NCFC_4-1-75×50.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/08/Lotus_NCFC_4-1-450×300.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/08/Lotus_NCFC_4-1-768×512.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/08/Lotus_NCFC_4-1-120×80.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/08/Lotus_NCFC_4-1.jpg 1024w” sizes=”(max-width: 610px) 100vw, 610px”> While Lotus Cars’ world premiere of the Evija hypercar was easily the biggest […]

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Canada Made Its Legal Weed Rules Too Tough and Is Going to Pay for It

Photos via Associated Press/Mark J. Terrill and Pixabay This article originally appeared on VICE Canada. With billionaire rap mogul Jay-Z signed on as its new chief brand strategist, California cannabis company Caliva has lofty goals. “We obviously have aspirations to go beyond California into other states over the next couple of years, and we really […]

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Is Mazda’s Premium Push Prudent?

While Mazda’s vehicles are often praised for being handsome and playing host to desirable driving dynamics, the latter half of that arrangement has become less important in recent years. Remember the last time you saw a Zoom-Zoom ad? Neither do we. That’s because Mazda isn’t the same brand anymore. While some of its budget-minded performance […]

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Rare Rides: Discovering the Honda Crossroad of 1993

Throughout the 1980s, and into the middle of the nineties, Honda reassured themselves that the sports utility vehicle craze was just a fad. The company spent years refusing to develop their own SUVs of any caliber, and instead turned to other companies (eventually) to fill gaps in the model lineup. Honda did rebadging work to […]

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IHOP is Changing Its Name Again and for the Love of God Please Stop

For just about 60 years, IHOP meant only the International House of Pancakes, which was fine and good. Then, just about a year ago, IHOP rebranded itself as IHOb, the “International House of Burgers,” a move that quickly prompted both confusion and horror, until eventually the brand basically said “gotcha” and went back to being […]

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Rare Rides: The Extremely Sporty Yugo GVX From 1988

<img data-attachment-id="1675052" data-permalink data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600.jpg" data-orig-size="1600,1030" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="1988 Yugo GVX" data-image-description=" https://www.ebay.com/itm/1988-Yugo-GVX-/133052302373?_trksid=p2047675.m43663.l44720&nordt=true&rt=nc&orig_cvip=true ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-450×290.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-610×393.jpg” class=”aligncenter wp-image-1675052 size-large” src=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-610×393.jpg” alt width=”610″ height=”393″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-610×393.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-75×48.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-450×290.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-768×494.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600-120×77.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/s-l1600.jpg 1600w” sizes=”(max-width: 610px) 100vw, 610px”>Everyone’s heard of Yugo — the Yugoslavian brand that tried to shift cheap cars on North American shores […]

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Rare Rides: The Gran Turismo Dream – a 1990 Mazda Eunos Cosmo

<img data-attachment-id="1671962" data-permalink data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900.jpg" data-orig-size="798,532" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="1990 Mazda Eunos Cosmo" data-image-description=" https://sfbay.craigslist.org/sfc/ctd/d/garland-jdm-rhd-1990-mazda-eunos-cosmo/6861247441.html ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-450×300.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-610×407.jpg” class=”aligncenter size-large wp-image-1671962″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-610×407.jpg” alt width=”610″ height=”407″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-610×407.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-75×50.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-450×300.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-768×512.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900-120×80.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/04/01313_iB6n5J1t05y_1200x900.jpg 798w” sizes=”(max-width: 610px) 100vw, 610px”>Today’s Rare Ride is a sporting luxury coupe with a complex rotary engine. It’s a car which […]

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