Tag: brand strategy

I Was a Tech Addict – And Then I Got Digital Dementia

Photo courtesy Jessica Elefante Fourty-four-year-old Jessica Elefante was, in her own words, a “bullshit artist”. About 15 years ago, after her dream of becoming an author withered, she embarked on what would become a successful career in digital brand strategy and marketing. She specialised in rapidly growing “emerging brands”, she says, “from nothing to a few […]

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