Tag: automotive apps

Shades of Tomorrow: Mercedes-Benz’s ‘In-Car Gaming Challenge’

The Mercedes-Benz-sponsored “In-Car Gaming Challenge” isn’t exactly breaking news. Daimler made the announcement almost a week ago, with the story only gaining traction online thanks to a slower-than-usual news cycle. Frankly, we originally planned to ignore the topic entirely — until we realized no one discussed the broader implications. That probably sounds more ominous than […]

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Honda Dream Drive: In-car Shopping, Marketing, Gamification

Expanding on last year’s concept, Honda is reintroducing “Dream Drive” for this year’s Consumer Electronics Show (CES). Previously a platform intended to provide passengers with augmented and virtual reality experiences, Double D now focuses primarily on in-car purchases. In fact, the service seems identical to General Motors’ Marketplace. That’s right, Honda is entering the dark […]

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