Tag: augmented reality

ARCore’s persistent Cloud Anchors keep AR objects around

It’s been roughly two years since Google launched ARCore, a software development kit for augmented reality apps on Android, iOS, and Chrome OS. The Mountain View company says that to date, it’s been used to create thousands of titles across hundreds of million devices. And this week, it’s set to improve on a number of […]

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Niantic unveils Hexathlon global event for Ingress AR game

Niantic has revealed the details of a real-world global gameplay experience for its pioneering augmented reality game, Ingress, with NIA Field Tests. The NIA Field Test event is a new type of competitive individual global event debuting on Saturday, September 14 in 45 cities around the world including Santa Clara (in the U.S.), Curitiba (Brazil), […]

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WaveOptics closes $39 million investment to scale AR display technology

WaveOptics, a company that develops core optical components for augmented reality (AR) displays, has closed its “oversubscribed” series C round of funding at $39 million. The Abingdon, U.K.-based startup announced the first $26 million tranche of its series C funding last December, and it has now added $13 million to the pot, courtesy of Chinese […]

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Magic Leap teams with Brainlab, SyncThink, and XRHealth for medical AR

Magic Leap’s $2,300 spatial computing platform Magic Leap One may be too expensive for most consumers, but like other early augmented reality devices, enterprise users with bigger pocketbooks are embracing its potential as a business tool. One particularly promising category is health care, where Magic Leap says it’s now collaborating with at least five different […]

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Form and Polar will bring heart rate data to AR swim goggles

Form recently launched its $200 augmented reality goggles for athletic swimmers to track their lap-swimming data. And today the company is announcing it has teamed up with Polar to measure a swimmer’s heart rate in real time. The Form Swim Goggles will incorporate the Polar heart rate technology as an attachment starting in November, enabling […]

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Oculus CTO Carmack downplays consumer AR, calls Magic Leap overhyped

In the world of mixed reality hardware and software, few people have the expert-level credibility of Oculus CTO John Carmack, whose pioneering 3D work at id Software broke new ground on personal computers years before he turned his attention to bringing VR hardware to life. While Oculus’s owner, Facebook, recently suggested that the future of […]

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Quasi-AR baby steps are preparing us for true AR’s digital future

Though I only occasionally write about augmented reality, I sift through plenty of “news” these days that is kinda-sorta AR, but not really. For example, if you believe that a TV show is using “augmented reality” to superimpose weather graphics on the screen next to a live meteorologist, AR has been commercially available for decades. Video […]

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Harry Potter: Wizards Unite’s lack of accessibility is turning us into muggles

Here’s the good news: there is a Wizarding World after all. Hogwarts, hippogriffs, flying broomsticks, the Ministry of Magic, it’s all real! A most whimsical, freeing, empowering, and inspiring reality exists for wizards and witches, and it’s closely within reach, accessible with a flick of the wand. For many who grew up with the Harry […]

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Facebook wants Portal to be the king of video calls, but there’s still work to do

In its race to catch up with Google Assistant and Alexa, Facebook is attempting to make its in-call experiences a major distinction. Doing things together, Facebook says, can bring you closer to loved ones and help you feel like you’re hanging out in the same room — but it doesn’t always go that way. Strike […]

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Human Capable launches Kickstarter campaign for lightweight Norm smart glasses

Human Capable is launching a Kickstarter campaign for its augmented reality glasses. That’s not something new. But the company claims that its Norm Glasses aren’t as bulky and ugly as most AR headsets. Rather, the Fort Lauderdale, Florida-based company said its Norm Glasses are stylish, lightweight, and designed to look and feel like normal glasses. […]

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Apple Stores add augmented reality [AR]T installations and lessons

Having previously focused largely on convincing developers to create augmented reality apps for iOS devices, Apple announced today that it’s bringing art-based AR into Apple Stores across the world. This effort will include city-specific [AR]T Walks, a globally available [AR]T installation, and educational sessions called [AR]T Lab. Developed in conjunction with New York City’s New […]

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GlobalFoundries uses PTC augmented reality to transform chip manufacturing

PTC has been making its augmented reality Vuforia solutions for a while, and today it is announcing a big deal: Chip manufacturing giant GlobalFoundries has selected PTC to provide AR solutions to transform its training for chip manufacturing workers. Santa Clara, California-based GlobalFoundries will deploy AR headsets and software using Boston-based PTC‘s Vuforia software, which […]

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The demographic, 5G, AR, and mobile trends shaping the next generation of gaming (VB Live)

Presented by Treasure Data Four trends are about to transform the next generation of gaming. Join this free VB Live event to learn how previous trends have shaped the current state of the industry, and the major new changes that are about to create brand-new revenue opportunities for game developers and marketers alike. Register for […]

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ILM, Smithsonian, and Time release Apollo 11 landing AR experience

There’s no shortage of commemorations marking this year’s 50th anniversary of the Apollo 11 moon landing, but if you’re looking to really experience the historic moments when the Eagle landed and mankind took its giant leap forward, the best option may be available for your smartphone. Working in collaboration with Industrial Light and Magic and […]

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Samsung seeks patent on folding AR glasses with frame-activated screen

Like many other technology companies, Samsung focused its early mixed reality development largely on virtual reality rather than augmented reality, but a newly-published patent application (via Patently Apple) suggests that it’s actively working on AR glasses with at least one interesting feature: a display that is automatically powered on and off by the frames. While some […]

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Form unveils $200 AR swim goggles you can wear underwater

Sports technology company Form announced the Form Swim Goggles, which enable athletes to view performance metrics on an augmented reality display on swim goggles that you can wear underwater. The lightweight goggles will sell for $200 and come from a startup created by Dan Eisenhardt, who previously sold Recon Instruments to Intel in 2015. The […]

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Google Lens can now tell you about works from local artists

Ever ponder the meaning of a piece of artwork hanging on the wall of your favorite coffee shop? Thanks to Google Lens, Google’s AI-powered search and computer vision tool, you’re now only a few taps away from learning everything there is to know about it. Wescover, a San Francisco-based startup building a catalog of artists […]

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RealWear raises $80 million for AR headset for connected workers

RealWear has raised $80 million for its augmented reality headset and platform for connected workers. The company will use the funds, which are a combination of equity and debt, tocontinue market expansion and accelerate its platform development. RealWear’s funding and loans were led by industrial automation firm Teradyne, with additional money from Bose Ventures, Qualcomm […]

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Gucci’s iOS app lets you try shoes on remotely in AR

Stopping by outlets and department stores to try on shoes is so passé, if you ask Gucci. The Italian luxury fashion brand today launched a refreshed iOS app that lets customers virtually “try on” its Ace sneakers collection, courtesy of augmented reality (AR). It’s almost like fitting shoes in person — but not quite. Within the […]

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