Tag: augmented reality

ThreeKit raises $20 million to generate 3D product renderings on the fly

Predictably, the vast majority of ecommerce customers prefer to visually preview products before deciding whether to pull the trigger. More than 90% tell Yellow Duck Marketing that they consider visuals the most important factor when buying a product, with 62% reporting that they judge products based solely on their colors. So if a picture of […]

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Apple delaying AR glasses until 2022 would be bad for XR, but no shock

Years ago, an Apple loyalist claimed the company was being unfairly criticized for delaying products that had been widely reported to be on the cusp of release, arguing that Apple couldn’t have pushed back products it hadn’t formally announced. The faulty premise was that an Apple product only exists after it debuts in a keynote or […]

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Microsoft starts shipping Hololens 2 for $3,500

Microsoft unveiled Hololens 2, its second-generation augmented reality headset, earlier this year at Mobile World Congress in Barcelona. The Seattle company’s been taking preorders for months and making units available to select developers, and some reports suggested Hololens 2 would begin shipping broadly as soon as early fall. That didn’t come to pass, but this […]

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Niantic sets up $10 million third-party developer fund and names first dev contest winner

Niantic has scored hundreds of millions of players and billions of dollars in revenue from games like Pokémon Go. And now it is using the learnings from those games to make its platform available to third party developers. And it is setting up a $10 million fund to invest in interesting location-based and augmented reality […]

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An Apple-Valve AR headset deal makes sense given iOS 13’s StarBoard

Apple rumors are perennially popular for two major reasons: First, the company’s actual announcements are so few and far between that only “what’s next?” speculation keeps its fans excited year-round. Second, the company is famously iterative, rarely entering a new product category without years of research and a multi-year “what’s next?” product pipeline in mind, constantly […]

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8th Wall launches WebAR cloud-based authoring and hosting platform

8th Wall, a company that enables augmented reality on the web, is announcing the release of its cloud-based authoring and hosting platform. This platform closes the loop on AR production and removes the barriers for developers by providing a unified in-browser solution to create and host WebAR projects, the company said. In doing so, 8th […]

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Illumix goes free-to-play with Five Nights at Freddy’s AR: Special Delivery

Illumix said that Five Nights at Freddy’s AR: Special Delivery — the next installment in the popular horror series — will be the first free-to-play game in the franchise. First announced in September, the new augmented reality title is designed specifically for mobile gaming, as opposed to being a mobile port of the previous PC […]

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MediView XR raises $4.5 million to give surgeons X-ray vision with AR

MediView XR has raised $4.5 million to equip surgeons with augmented reality imagery that effectively gives them 3D X-ray-like vision. With Microsoft HoloLens or other AR goggles, surgeons can insert an instrument into a patient and see an animation that shows exactly where the instrument is going, under the skin. The AR Surgical Navigation Platform […]

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Researchers demo AR hand tracking controls for smartphones

Leap Motion suggested years ago that it was working to bring real time hand tracking to mobile devices — an innovation with obvious applications for virtual and augmented reality headsets, which it and Facebook’s Oculus unit subsequently have worked to commercialize. Now a group of Brown University researchers is showing off a different spin on […]

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Should ‘digital dopers’ get banned from sports in the real world too?

This year cycling got its first British National Zwift e-racing champion, but it also got its first cheater. Last week, six months after wining, following a tip-off from an unnamed individual, the rider that won was stripped of their title and banned for “digital doping” – both from e-racing and real racing.  It’s not unheard-of […]

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Apple Confirms Visual Effects Firm iKinema Acquisition

Apple has confirmed that it has acquired a visual effects company called iKinema. The U.K based visual effects company has served clients like Disney, Tencent, and Fox in the past. In all likelihood, Apple will make use of iKinema to further polish its AR features. iKinema specializes in creating software that offers full-body motion capture. […]

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Tilt Five picks up CastAR’s augmented reality technology and starts new Kickstarter

Tilt Five has picked up where CastAR, the augmented reality startup that shutdown in 2017, left off. And now Tilt Five, run by CastAR cofounder Jeri Ellsworth, is launching a new Kickstarter crowdfunding campaign for a new set of AR goggles for tabletop board games. Ellsworth said in an interview with GamesBeat that she and […]

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Money is on 5G and mobile as the future of the gaming industry (VB Live)

Presented by TreasureData The gaming industry is at a turning point. Learn how advances in mobile gaming, the integration of AR in real-world environments, the growth of streaming audiences, and 5G is about to transform the gaming world when you catch up on this VB Live event.  Access for free on demand right here. Industry […]

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Apple’s Reality Composer Augmented Reality App Available for iPhone and iPad

Apple has released Reality Composer AR utility app for the iPhone and iPad. The app was announced at the WWDC in June this year and is now available for iOS 13 users. Reality Composer AR app can be downloaded for free from the App Store(Apple Developer sign-in required). Reality Composer is aimed at helping anyone […]

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Apple seeks patent on retinal hologram projectors for AR glasses

If Apple-developed AR glasses didn’t already strike you as unlikely to appear this year, a possible implementing technology — miniature projectors that beam holograms directly into your eyes — may be enough to convince you that the company’s research is at least a little ahead of its time. A just-published patent application establishes that Apple is […]

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Stanford students use AR to keep spotlight on campus sexual assault

One of the key features of new augmented reality applications is persistence — the use of cloud-based anchors to place digital objects in spaces that multiple people can visit and see. Now a group of Stanford students is relying on persistence to deliver on a promise broken by the university’s administration, using virtual signage to […]

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Facebook will bring AR ads to the News Feed fall 2019

Would you interact with a digital ad featuring polls, games, augmented reality (AR), or some Frankensteinian combination of the three? Facebook seems to think so. The social network this morning announced it will broadly launch three new ad units on its platform, starting with polls and playable ads in the mobile News Feed and followed […]

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Facebook’s Portal TV lets you watch shows during video calls

The Portal team at Facebook is today introducing its latest generation of devices for WhatsApp and Facebook Messenger video calls, augmented reality experiences, and Amazon Alexa interactions with the debut of Portal TV, the 8-inch Portal Mini smart display, and the 10-inch redesigned Portal smart display. With Portal TV, you can watch streaming video together […]

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ARCore’s persistent Cloud Anchors keep AR objects around

It’s been roughly two years since Google launched ARCore, a software development kit for augmented reality apps on Android, iOS, and Chrome OS. The Mountain View company says that to date, it’s been used to create thousands of titles across hundreds of million devices. And this week, it’s set to improve on a number of […]

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Niantic unveils Hexathlon global event for Ingress AR game

Niantic has revealed the details of a real-world global gameplay experience for its pioneering augmented reality game, Ingress, with NIA Field Tests. The NIA Field Test event is a new type of competitive individual global event debuting on Saturday, September 14 in 45 cities around the world including Santa Clara (in the U.S.), Curitiba (Brazil), […]

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