Tag: audio-neutral-informative

Consumers Hate ‘Price Discrimination,’ but They Sure Love a Discount

It’s been a strange and maddening couple of years for consumers, with prices of essential goods soaring and then sinking, turning household budgets upside down. Perhaps that’s why, in late February, the internet revolted over Wendy’s plan to test changing its menu prices across the day. If the Breakfast Baconator winds up costing $6.99 at […]

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How José Andrés and World Central Kitchen Became Leaders in Disaster Aid

World Central Kitchen’s rise as one of the world’s most agile and far-flung emergency feeding operations has been fueled by two powerful forces: chefs who know how to organize kitchens quickly in the most extreme circumstances, and the undeniable charisma of the chef José Andrés, a wealthy, well-connected restaurateur driven to feed people in disaster […]

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As Disney Fights Nelson Peltz, Small Shareholders Loom Large

Gavin Doyle used allowance money in 2009, when he was 11, to buy a few shares of Disney stock. They cost $31 apiece. He now owns a little over 400 shares — barely enough to be a speck of dust in the Disney investor galaxy. But the entertainment company, which has 1.8 billion shares outstanding, […]

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How New York Has Failed Mentally Ill Homeless People for Years

The last breakdown of Marcus Gomez began in full view of the people whose job it was to stop it. First, Mr. Gomez, a slight 45-year-old who was homeless and had long lived with schizophrenia, started hearing voices. Then he stripped off his clothes and stalked naked through the halls of his transitional housing program. […]

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