Tag: AppsFlyer

Why mobile game developers need to lean into Q5 marketing … right now

This article is part of a Gaming Insights series paid for by Meta. Revenue soars over the holiday season — but the marketing opportunities don’t end when the holidays do. After the gifts are unwrapped and the Chinese takeout is demolished, consumers are back out there looking for post-holiday sales and discounts, returning those disappointing […]

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AppsFlyer acquires DevtoDev data analytics for games and app devs

GamesBeat Next’s on-demand library is now live! Start catching up on the 30+ sessions you might have missed.  Watch Now Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers. This strategic move strengthens AppsFlyer’s core offerings in marketing measurement, attribution and data analytics. And it marks […]

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