Tag: App Annie

App Annie: Mobile games could grow 20% to $120 billion in 2021

Mobile game spending could grow 20% to $120 billion in 2021, according to a report by mobile data and analytics provider App Annie. App Annie also said that overall mobile app spending hit $143 billion in 2020. The San Francisco company’s State of Mobile 2021 report said that the pandemic accelerated mobile adoption as consumers used […]

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App Annie: Mobile game and app spending will grow 25% to $112 billion in 2020

Mobile game and app spending will grow 25% to $112 billion in 2020, according to year-end estimates from mobile data and analytics researcher App Annie. The growth shows that big companies, brands, and game makers have to focus on mobile in order to ensure their future growth. It’s no surprise that mobile grew in a year […]

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The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes

Game companies, app developers, and mobile marketers are resigned to losing the Identifier for Advertisers (also known as IDFA), which has enabled advertisers to target users with relevant ads for years. Now those companies are figuring out what will happen next. By getting rid of IDFA, Apple believes it can protect user privacy. But critics […]

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Consumer Acquisition: Apple’s IDFA change will disrupt mobile game ads and prompt layoffs

Apple is about to disrupt mobile game and app advertising in the name of privacy, and that could lead to substantial layoffs in the game industry, according to an analysis by mobile marketing firm Consumer Acquisition. In a couple of weeks, Apple is expected to release iOS 14, and the mobile operating system update will […]

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App Annie: Game IQ is a taxonomy to help publishers understand mobile game categories

When biologists created a taxonomy of animals, we understood the natural world better. Mobile insights and analytics firm App Annie is doing the same with the launch of Game IQ, a new taxonomy service for games that uses data science to categorize thousands of games in a way that helps publishers better understand gaming audiences. […]

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App Annie: Mobile advertising is a must during the pandemic

In the worst of times, we reached for our smartphones. It’s no surprise that consumers spent 1.6 trillion hours on their mobile devices in the first half of 2020, up considerably from the same period a year earlier, according to a report from mobile data and analytics provider App Annie. But one of the report’s […]

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