Tag: Advertising

Adventures in Marketing: Ford Bronco Goes Into the Wild

<img data-attachment-id="1726884" data-permalink="https://www.thetruthaboutcars.com/2020/07/adventures-in-marketing-ford-bronco-goes-into-the-wild/ab/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/ab.jpg" data-orig-size="673,369" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Ford Bronco" data-image-description=" ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/ab-450×247.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/ab-610×334.jpg” class=”aligncenter wp-image-1726884 size-large” src=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/ab-610×334.jpg” alt=”Ford/YouTube” width=”610″ height=”334″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/ab-610×334.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/ab-75×41.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/ab-450×247.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/ab-120×66.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/07/ab.jpg 673w” sizes=”(max-width: 610px) 100vw, 610px”> A 1970 Dodge ad campaign once said of the viewer, “If you can cope with a whole new image, you could […]

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Adventures in Marketing: Looks Like B-Day Is Actually a Thing

<img data-attachment-id="1667062" data-permalink="https://www.thetruthaboutcars.com/2019/03/dealers-share-details-on-ford-bronco-prototype-new-off-road-vehicle-family/ford-bronco-blanket-teaser/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2019/03/Ford-Bronco-Blanket-Teaser.jpg" data-orig-size="1280,720" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Ford Bronco Blanket Teaser" data-image-description=" Ford ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/03/Ford-Bronco-Blanket-Teaser-450×253.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/03/Ford-Bronco-Blanket-Teaser-610×343.jpg” class=”aligncenter wp-image-1667062 size-large” src=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/03/Ford-Bronco-Blanket-Teaser-610×343.jpg” alt width=”610″ height=”343″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/03/Ford-Bronco-Blanket-Teaser-610×343.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/03/Ford-Bronco-Blanket-Teaser-75×42.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/03/Ford-Bronco-Blanket-Teaser-450×253.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/03/Ford-Bronco-Blanket-Teaser-768×432.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/03/Ford-Bronco-Blanket-Teaser-120×68.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/03/Ford-Bronco-Blanket-Teaser.jpg 1280w” sizes=”(max-width: 610px) 100vw, 610px”> Ford’s not calling it that, but the marketing push surrounding the debut of the new-generation Bronco […]

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Honda ‘Boycotts’ Facebook and Instagram

<img data-attachment-id="1724288" data-permalink="https://www.thetruthaboutcars.com/2020/06/honda-rebounds-from-cyber-attack-so-what-happened/shutterstock_684625447/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/shutterstock_684625447.jpg" data-orig-size="1000,667" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="honda grille honda logo" data-image-description=" Anastasiia Moiseieva/Shutterstock ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/shutterstock_684625447-450×300.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/shutterstock_684625447-610×407.jpg” class=”aligncenter size-large wp-image-1724288″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/shutterstock_684625447-610×407.jpg” alt width=”610″ height=”407″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/shutterstock_684625447-610×407.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/shutterstock_684625447-75×50.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/shutterstock_684625447-450×300.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/shutterstock_684625447-768×512.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/shutterstock_684625447-120×80.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/06/shutterstock_684625447.jpg 1000w” sizes=”(max-width: 610px) 100vw, 610px”> American Honda has joined a cadre of sizable brands opting to pause advertising on Facebook […]

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A New Zealand Ad Campaign Is Using ‘Porn Stars’ to Promote Cyber Safety

As the Canadian thinker and communication guru Marshall McCluhan once famously said, “The medium is the message.” It’s fitting, then, that when the New Zealand government decided to issue a message to parents on porn literacy and having tough conversations with their kids, it chose as its medium an advertisement featuring two nude “porn stars.” […]

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Should Tesla Start Advertising?

Tesla shareholders are scheduled to vote in July on whether or not the brand should start advertising product like every other automaker on the planet. It’s something the board and CEO Elon Musk have long resisted, and not without good reason. As a car brand, Tesla probably enjoys more free publicity than anyone else. Musk […]

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Volkswagen Apologizes for Ad, Forced to Talk About Its Dark Past Yet Again

<img data-attachment-id="1690726" data-permalink="https://www.thetruthaboutcars.com/2019/09/damages-from-vw-german-diesel-drivers-face-uphill-battle-in-court/shutterstock_1507724885/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2019/09/shutterstock_1507724885.jpg" data-orig-size="1000,667" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}" data-image-title="Volkswagen logo vw logo sign," data-image-description=" U.J. Alexander/Shutterstock ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/09/shutterstock_1507724885-450×300.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/09/shutterstock_1507724885-610×407.jpg” class=”aligncenter wp-image-1690726 size-large” src=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/09/shutterstock_1507724885-610×407.jpg” alt width=”610″ height=”407″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2019/09/shutterstock_1507724885-610×407.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/09/shutterstock_1507724885-75×50.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/09/shutterstock_1507724885-450×300.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/09/shutterstock_1507724885-768×512.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/09/shutterstock_1507724885-120×80.jpg 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2019/09/shutterstock_1507724885.jpg 1000w” sizes=”(max-width: 610px) 100vw, 610px”> Sometimes a commercial runs afoul of government overseers for reasons only an uptight, power-hungry […]

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National Advertising Review Board tells AT&T to stop 5G Evolution ads

Last week, the Better Business Bureau’s National Advertising Division blasted Verizon for misleading customers with 5G advertisements that exaggerated the scope of the carrier’s network — a move triggered by rival AT&T. Today, AT&T is being held accountable for its own misleading 5G marketing, as the BBB has recommended that the carrier stop its controversial […]

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Facebook apps now used monthly by more than 3 billion people

Facebook today reported earnings for its first fiscal quarter of 2020, including revenue of $17.74 billion, and net income of $4.9 billion, compared to revenue of $15.1 billion, and net income of $2.43 billion in Q1 2019. Year-over-year revenue is up 17%. Facebook earnings beat analyst estimates that predicted Facebook would earn $17.5 billion in […]

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Copyright Infringement Lawsuit Has Ford Humming a Sad Tune

<img data-attachment-id="1674702" data-permalink="https://www.thetruthaboutcars.com/2019/05/is-the-aluminum-f-series-still-built-ford-tough/ford-surpasses-1-million-truck-sales-in-2018/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2019/05/Ford-Série-F-1.jpg" data-orig-size="2433,1481" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"Ford sold more than 1.075 million F-Series trucks globally in 2018, averaging a sale every 29.3 seconds. Lined bumper-to-bumper, F-Series trucks would stretch more than 4,000 miles \u2013 greater than the distance from Dallas to Honolulu.","created_timestamp":"1513173120","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"Ford Surpasses 1 Million Truck Sales in 2018","orientation":"1"}" data-image-title="Ford Surpasses 1 Million Truck Sales […]

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Bring Back National Cadillac Week

<img data-attachment-id="1716968" data-permalink="https://www.thetruthaboutcars.com/2020/04/bring-back-national-cadillac-week/1993-cadillac-allante-convertible/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2020/04/1993-Cadillac-Allante3.jpg" data-orig-size="2839,1975" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"SM 9800XL","caption":"1993 Cadillac Allante Convertible","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"1993 Cadillac Allante Convertible","orientation":"1"}" data-image-title="Cadillac Allante Convertible" data-image-description=" GM ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/04/1993-Cadillac-Allante3-450×313.jpg” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/04/1993-Cadillac-Allante3-610×424.jpg” class=”aligncenter size-large wp-image-1716968″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/04/1993-Cadillac-Allante3-610×424.jpg” alt width=”610″ height=”424″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/04/1993-Cadillac-Allante3-610×424.jpg 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/04/1993-Cadillac-Allante3-75×52.jpg 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/04/1993-Cadillac-Allante3-450×313.jpg 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/04/1993-Cadillac-Allante3-768×534.jpg 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/04/1993-Cadillac-Allante3-120×83.jpg 120w” sizes=”(max-width: 610px) 100vw, 610px”> With no reason to risk going outside and industrial news at an […]

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Snapchat launches Lens Web Builder to simplify AR ad creation

While augmented reality hardware hasn’t yet taken off with average consumers, Snapchat is among several smartphone apps that have succeeded in introducing basic forms of AR to millions of people, using camera “lenses” to add digital effects and objects to real world scenes. Today, developer Snap released the Lens Web Builder, a tool that simplifies […]

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Bloomberg and Biden Are Duking It Out Over Who’s Obama’s Real BFF

Want the best of VICE News straight to your inbox? Sign up here. Joe Biden wants the world to know: Mike Bloomberg isn’t Barack Obama’s bestie; I am. The former New York City mayor has stirred up criticism from Democrats for a multimillion-dollar barrage of TV and digital ads suggesting he’s the true heir of […]

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Adventures in Marketing: The Welcome Return of Body Damage

Automakers go to great pains to show off their vehicles in the best possible light. Via the deft touch of their respective marketing teams, ordinary machines suddenly grow the ability to do the impossible: getting the hopelessly nerdy guy his dream girl, soothing inconsolable babies, and performing feats of strength that would leave even Frank aghast. […]

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‘Real People’ Ad Chief Leaves Chevrolet

The man behind a Chevrolet ad campaign that spawned a particularly hilarious, long-running spoof almost from day one has left the company, Automotive News reports. Chevrolet ad chief Paul Edwards took a walk Thursday, with General Motors replacing the brand’s U.S. marketing VP with Steve Majoros, currently the bowtie’s director of cars and crossovers marketing. […]

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The Super Bowl’s Real Winner Was … Bill Murray?

Who won the Super Bowl? Technically, the Kansas City Chiefs. But to the brands that shelled out millions to place commercials on the broadcast, the big question is, which ad took the top spot? Was it Bill Murray, playing a jovial version of his jaded TV weatherman character in a Jeep commercial that was a […]

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U.K. bans Vodafone ads over misleading ‘unlimited’ 5G data claims

Unlimited data plans are expected to be critical in driving global use of 5G networks, as the high-speed cellular technology gives users the ability to blow through limited data packages within minutes of commencing their monthly service. But European carrier Vodafone has already run afoul of the United Kingdom’s Advertising Standards Authority (ASA) with ads […]

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Planters ‘pauses’ Super Bowl ad campaign featuring Mr. Peanut’s death following death of Kobe Bryant

Planters has “paused” its viral marketing campaign depicting the “death” of its iconic Mr. Peanut mascot in the wake of Kobe Bryant’s death, Ad Age reports. Planters killed off Mr. Peanut in a pre-game Super Bowl ad (Photo: Kraft Heinz) Planters launched the campaign last Tuesday, releasing a video on social media that shows Mr. Peanut plunging off a […]

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Is CarbonPro Everything GMC Claims?

<img data-attachment-id="1705734" data-permalink="https://www.thetruthaboutcars.com/2020/01/is-carbonpro-everything-gmc-claims/screen-shot-2020-01-20-at-4-41-00-pm/" data-orig-file="https://www.thetruthaboutcars.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-20-at-4.41.00-PM.png" data-orig-size="1179,662" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="GMC carbonpro watermelon test" data-image-description=" GM ” data-medium-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-20-at-4.41.00-PM-450×253.png” data-large-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-20-at-4.41.00-PM-610×343.png” class=”aligncenter size-large wp-image-1705734″ src=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-20-at-4.41.00-PM-610×343.png” alt width=”610″ height=”343″ srcset=”https://www.thetruthaboutcars.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-20-at-4.41.00-PM-610×343.png 610w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-20-at-4.41.00-PM-75×42.png 75w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-20-at-4.41.00-PM-450×253.png 450w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-20-at-4.41.00-PM-768×431.png 768w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-20-at-4.41.00-PM-120×67.png 120w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-20-at-4.41.00-PM-800×450.png 800w, https://www.thetruthaboutcars.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-20-at-4.41.00-PM.png 1179w” sizes=”(max-width: 610px) 100vw, 610px”> With General Motors razzing Ford back in 2015 for optioning an aluminum truck bed […]

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