Tag: Advertising

$4 billion in ad spend shows growth in Google’s responsive search ads, Instagram story ads

Intelligence and ephemeral social are two of the biggest drivers of evolving ad spend, according to a Q1 digital advertising benchmark report this week from Marin Software. Unsurprisingly, the intelligence piece comes from Google, and the social comes from Facebook. Marin says that there’s been a major increase in search marketers using Google’s responsive search ads, […]

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Understanding Facebook’s Algorithm Could Change How You See Yourself

When we go online these days, we know we’re not alone: The internet is looking back at us. Our clicks give us the information and products we ask for, but at the same time they provide information about us. Algorithms then make use of that data to curate our search results, our social media feeds, […]

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Are mobile games the new TV for advertisers?

Are mobile games the new TV? In many ways, mobile games are everything appointment TV once offered, but with additional benefits and challenges. If you look at where people play games, mobile has surpassed console and PC gaming. This means that mobile games have the scale that advertisers look for, so I wouldn’t be surprised […]

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Adthena raises $14 million to analyze ad campaigns with AI

Marketers are increasingly using AI to streamline workflows and automate monotonous tasks. According to an Adobe survey, about 15 percent of agencies are already using some form of machine learning, and 31 percent are planning to adopt it by the end of 2019. London-based Adthena is hoping to lure some of those soon-to-be customers with […]

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Facebook introduces new video ad programs, says 100 million people watch content eligible for In-Stream Reserve

At a media event in New York City today, Facebook gave an update on its video strategy. The announcement included Showcase, a premium video ad program that affords online video and TV ad buyers “more opportunities” to reach target audiences. Facebook also rolled out new content packages — Food and News — for In-Stream Reserve, […]

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Brand Twitter Is Absurd, and It Will Only Get Worse

Composite by Peter Slattery. Screenshot via SunnyD Tweet. Little Debbie logo via Wikipedia At 9:24 PM, in the middle of Super Bowl LIII, SunnyD tweeted, “I can’t do this anymore.” The cry appeared to be in reference to how insufferably boring the big game was, but responses of faux alarm, many from other major companies, […]

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Dan Bilzerian’s Weed Company Is Keeping Sexist Cannabis Ads Alive

Photo of billboard by author; photo of Dan Bilzerian by Paul Archuleta/FilmMagic via Getty Drivers on Santa Monica Boulevard in East Hollywood were recently greeted by an advertisement plastered over the side of a building: On it, a towering blonde woman in her underwear is kneeling to feed a goat, next to the slogan “Nice Grass.” […]

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Shots Fired: GM Sics Lawyers on Autoworkers Union Over ‘Misleading’ Ad

There’s no love lost between General Motors and Canadian Detroit Three autoworkers union Unifor. The former plans to shutter the historic Oshawa Assembly plant in Ontario this year, the latter would prefer it didn’t. It would also prefer some product to build there. Amid the turmoil surrounding GM’s wide-ranging cost-cutting efforts, Unifor released a commercial […]

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Cadillac XT5 Driver Pulls Off a Better Ad Than Cadillac’s Marketing Agency Ever Dreamed Up

Maybe that headline’s too harsh, but have you seen a recent Cadillac commercial? If nothing comes to mind, that merely illustrates the brand’s problem. The bulk of its marketing efforts are, in this writer’s opinion, boring, forgettable, and uninspired. Just showing that a crossover can drive sedately down a dry, urban street isn’t enough to get […]

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Regulating Facebook and Google Won’t Save Journalism

This has been the journalism industry’s worst week in recent memory, with around 1,000 people losing their jobs. Layoffs at Gannett cost dozens of jobs at newspapers across the country, from the Indianapolis Star to the Tennessean to the Arizona Republic. Verizon announced it was cutting seven percent of its total workforce, leading to significant […]

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GM Quietly Erases Online Ad Already Pulled From Television

In a rare victory for television, General Motors was forced to pull one of its obnoxious “Real People” ads earlier this week after Ford, Toyota, and Honda cried foul over its claims. If you missed our earlier coverage, the gist was that GM stated Chevrolet was the more dependable brand by surprising rival owners — who […]

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Ad Cops Slap Nissan for Potentially Misleading Charging Info

The UK’s Advertising Standards Authority (ASA), like the fictional “phone cops” of WKRP fame, seem to be everywhere in that country, keeping tabs on everyone’s every move. As we told you last month, in the UK, commercials are not even allowed to show frustrated office workers getting behind the wheel of a Ford Mustang, even if […]

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Singular: Mobile marketers waste money by spending at wrong times

Mobile marketers are promoting apps on their own timetables, not on consumer readiness, and the result is wasted time, effort, and money, according to the holiday trends report by marketing intelligence firm Singular. The report from San Francisco-based Singular details how mobile publishers are promoting their apps, and what opportunities some of them are missing. […]

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Ford Mustang Ads Pulled for Stimulating Impure Thoughts

While I certainly don’t question their dedication to preserving freedom, one wonders what the Allied soldiers crossing the Channel in 1944 would have thought about the United Kingdom of 2018. Let’s just say that British law is somewhat strict — especially in minor, unlikely areas of life. Going by the select media reports that make their way […]

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How Pandora turns personalization into $1 billion in ad revenue (VB Live)

Personalized web and mobile ads that reflect your customers’ tastes, values, and preferences is the key to keeping them clicking, but it’s hard to pull off. To learn how companies like Pandora flawlessly serve up customized advertising that always clicks, don’t miss this VB Live event! Register here for free. Personalization is the core of […]

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Can you deliver the ad personalization your customers demand? (VB Live)

Personalized web and mobile ads that reflects your customers’ tastes, values, and preferences is what keeps them clicking — but it’s hard to pull off. To learn how companies like Pandora flawlessly serve up the customized advertising that clicks, don’t miss this VB Live event! Register here for free. Remember in 2012, when Target hit […]

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