In the only recent year in which Travis Kelce and the Kansas City Chiefs weren’t playing in the Super Bowl, the N.F.L. star was driving around Los Angeles in early February with his business managers, André and Aaron Eanes, marveling at billboards featuring Dwayne Johnson, the actor and entertainer better known as the Rock. “Man, […]
Read MoreTag: Advertising and Marketing
The Impact of Lending Your Likeness to a National Ad Campaign
Our ability to influence how others react to us is finite. We can devise slight physical modifications, but the most conspicuous aspects of our appearance (skeleton size, vigor of melanin production) remain largely fixed. We can design our own behavior but make only educated guesses as to how it will be received. If your face, […]
Read MoreWhy Is Shari Redstone, Ruler of a Vast Media Kingdom, Weighing a Sale?
Paramount Pictures, the storied studio behind hits like “The Godfather” and “Raiders of the Lost Ark,” has had several owners over the last century: Its co-founder Adolph Zukor. The industrial conglomerate Gulf+Western. At one point, it was a stand-alone public company. But for nearly three decades, Paramount’s fate has been controlled by the Redstone family, […]
Read MoreGroup Backing Trump Turns Its Attention to Attacking Haley
The super PAC aligned with former President Donald J. Trump is putting money for the first time behind television ads attacking Nikki Haley, his former U.N. ambassador, who has gained momentum in the Republican primary. Make America Great Again, Inc., is set to air an ad in New Hampshire on Tuesday that targets Ms. Haley, […]
Read MoreShoppers, Facing Holiday Spending, Turn to Loyalty Programs
Chrissy West is taking a new approach to her Christmas shopping this year. When buying gifts for her family, she plans to finance them by cashing in her Ulta loyalty points. A makeup aficionado who enjoys buying lip gloss and blush, Ms. West has racked up hundreds of loyalty points at Ulta, the beauty retailer. […]
Read MoreStuffy, Preppy, Sleepy: Can a Rebrand Fix Connecticut’s Reputation?
What comes to mind when you think of Connecticut? Preppy? Wealthy? Snooty? Old? A pit stop between New York and Massachusetts? Gov. Ned Lamont, a second-term Democrat, would not be surprised.“Sleepy, suburban. Not very diverse,” he suggested in an interview at his office in the Statehouse. “Let’s face it,” he continued, “our perception, our lifestyle […]
Read MoreZombie TV Has Come for Cable
In 2015, the USA cable network was a force in original programming. Dramas like “Suits,” “Mr. Robot” and “Royal Pains” either won awards or attracted big audiences. What a difference a few years make. Viewership is way down, and USA’s original programming department is gone. The channel has had just one original scripted show this […]
Read MoreWhite House Delays a Decision on Banning Menthol Cigarettes
The Biden administration delayed a decision on Wednesday about whether it would ban menthol cigarettes amid intense lobbying from tobacco companies, convenience stores and industry-backed groups that contend that billions of dollars in sales and jobs will be lost. The proposal has also generated concerns that Black smokers will become the targets of aggressive police […]
Read MoreInside Kick, an Upstart Streaming Competitor to Twitch
One day this summer, the internet personality Adin Ross switched on his camera and started broadcasting himself live to thousands of fans, sipping a Yerba Mate drink and nodding along to Lil Uzi. Mr. Ross soon cut the music and started talking, assuring his fans that he would livestream Jake Paul’s upcoming boxing match, even […]
Read MoreAdvertisers Say They Do Not Plan to Return to X After Musk’s Comments
Advertisers said on Thursday that they did not plan to reopen their wallets anytime soon with X, the social media company formerly known as Twitter, after its owner, Elon Musk, insulted brands using an expletive and told them not to spend on the platform. At least half a dozen marketing agencies said the brands they […]
Read MoreElon Musk’s Mindset: ‘It’s a Weakness to Want to Be Liked’
Listen and follow DealBook SummitApple Podcasts | Spotify | Amazon Music DealBook Summit includes conversations with business and policy leaders at the heart of today’s major stories, recorded live at the annual DealBook Summit event in New York City. Elon Musk’s Starlink satellites connect every corner of the world to the internet. His electric car […]
Read MoreElon Musk and Other DealBook Summit Highlights
“Is that clear?” Andrew here. Yes, I was surprised at what Elon Musk said at the DealBook Summit on Wednesday — you can see that in the moment from our conversation when he left me temporarily speechless. But I would encourage everyone to watch the entire interview, as we covered so much more than that. […]
Read MoreEverybody Knows Flo From Progressive. Who Is Stephanie Courtney?
The second guess I put to Kent was a number hazarded by Phil Cassese, a commercial agent at Stewart Talent. Cassese’s clients have appeared in ads for brands like Olive Garden and Verizon. (One, a young redhead, served as the new face of Wendy’s after its 2012 rebrand.) By his estimation, the star of a […]
Read MoreMore Advertisers Halt Spending on X in Growing Backlash Against Musk
More major advertisers have paused their spending on X, the social media service formerly known as Twitter, as the backlash continued over Elon Musk’s endorsement of an antisemitic conspiracy theory on X. The entertainment company Warner Bros. and Sony have joined other prominent brands in halting their spending on X. IBM cut off its advertising […]
Read MoreApple and Disney Halt Ads on X After Musk Endorses Antisemitic Post
The blowback over Elon Musk’s endorsement of an antisemitic conspiracy theory on X gathered steam on Friday, as several major advertisers on his social media platform cut off their spending after his comments. Disney said it was pausing spending on X, as did Lionsgate, the entertainment and film distribution company. Apple, which had been on […]
Read MoreMark Zuckerberg Taps the Strengths of WhatsApp
When Facebook bought WhatsApp for $19 billion nearly a decade ago, Mark Zuckerberg made a promise: The Facebook chief said he wouldn’t meddle often with the messaging app so as not to mess with a good thing. Mr. Zuckerberg stuck to that philosophy as WhatsApp amassed more than two billion users globally — until 2019, […]
Read MoreRobbin Bain, Pageant Winner and ‘Today Girl,’ Is Dead at 87
Robbin Mele Gaudieri, who, as Robbin Bain, embodied traditional women’s roles as the winner of a beauty contest designed to promote beer in 1959 and later as the “Today Girl,” handling fashion and beauty segments, on the popular NBC-TV morning show, died on Oct. 21 in Southampton, N.Y., on Long Island. She was 87. Her […]
Read MoreSnap Revenue Rises 5%, Reversing Declines
Snap, the parent company of Snapchat, on Tuesday reported that its revenue rose 5 percent in the latest quarter after two straight quarters of declines, as the digital advertising market rebounded. But Snap cautioned that the ad market remains unpredictable and that it has “observed pauses in spending from a large number of primarily brand-oriented […]
Read MoreHow Lionel Messi Made a Pink Jersey Soccer’s Must-Have Item
All of a sudden, after a single summer, the pink jersey is everywhere. It has become almost impossible to acquire, yet there it is, paradoxically, on the backs of thousands of fans thronging American stadiums, hanging from market stalls in Buenos Aires and Bangkok, a vivid flash on almost every field where children gather to […]
Read MoreSan Francisco’s Brand Is in Trouble. Can a $4 Million Ad Campaign Fix It?
San Franciscans don’t like outsiders bashing their city, but they’re also cleareyed about its biggest problems: homelessness, rampant drug use and leaders who can’t seem to fix those issues. So how does San Francisco turn its lackluster image around? Some wealthy locals say the way forward is a brand refresh, and they are throwing their […]
Read MoreF.D.A. Plans to Ban Hair Straighteners With Formaldehyde
The Food and Drug Administration has proposed banning hair-straightening products that contain or emit formaldehyde, more than a decade after the cosmetic industry’s own experts declared the products unsafe. Frequent use of chemical hair straighteners has been linked to a possible increase in the risk of developing cancer of the uterus, which is also called […]
Read MoreMedicare Open Enrollment Is Starting. Here’s How to Navigate the Ad Blitz.
If you’re enrolled in Medicare, you might want to turn off your television this time of year. In the weeks ahead, the airwaves will be flooded with advertisements promoting insurance plans during Medicare’s open enrollment period, which will start on Sunday and end Dec. 7. During open enrollment, you can make changes to your Part […]
Read MoreThe Honey Pot: What’s Behind the Rise of the New Feminine Care Brand
On a recent July evening in Midtown Manhattan, a trio of teenage girls swooped into the feminine care aisle at Target. Skipping over the boxes of Always and Tampax tampons, they made a beeline to a shelf with sanitary pads from the Honey Pot Company. One asked her friend if she was going to pick […]
Read MoreRepublican Group Running Anti-Trump Ads Finds Little Is Working
A well-funded group of anti-Trump conservatives has sent its donors a remarkably candid memo that reveals how resilient former President Donald J. Trump has been against millions of dollars of negative ads the group deployed against him in two early-voting states. The political action committee, called Win It Back, has close ties to the influential […]
Read MoreMeet the A.I. Jane Austen: Meta Weaves A.I. Throughout Its Apps
In a WhatsApp text conversation this week, we asked Jane Austen — yes, the 19th-century British author — how she felt about Mr. Darcy, a character from one of her most famous works, “Pride and Prejudice.” After a few seconds, Ms. Austen responded. “Ah, Mr. Darcy. Everyone remembers him as one of my characters,” she […]
Read MoreBurberry Street Fashion Week Ad Sows Confusion in London
The Bond Street tube station on the London Underground was temporarily renamed “Burberry Street” as part of a London Fashion Week marketing campaign for the British luxury brand, leading to confusion among Londoners and tourists alike. The signs, heralding the opening of Burberry’s redesigned flagship store on Bond Street, were in place from Friday until […]
Read MoreBurberry Street Fashion Week Ad Sows Confusion in London
The Bond Street tube station on the London Underground was temporarily renamed “Burberry Street” as part of a London Fashion Week marketing campaign for the British luxury brand, leading to confusion among Londoners and tourists alike. The signs, heralding the opening of Burberry’s redesigned flagship store on Bond Street, were in place from Friday until […]
Read MoreInstacart Prices I.P.O. at $30 a Share, Raising $660 Million
Instacart on Monday priced its shares at $30 each for its initial public offering, at the top of its expected range, in a sign of renewed demand for tech stocks. The San Francisco-based grocery delivery company had estimated that its shares would be priced at $28 to $30 a share. Instacart raised $660 million in […]
Read MoreCable TV Is on Life Support, but a New Bundle Is Coming Alive
A funny thing happened in recent weeks, as the media industry wrung its hands over the long-anticipated death of the lucrative cable-TV bundle: Hundreds of thousands of people turned to a different bundle. Take Christopher Antoniacci of Anna Maria, Fla. When the standoff between Disney and the cable giant Charter left him among nearly 15 […]
Read MoreInstacart Was All About Grocery Delivery. No Longer.
When Fidji Simo took over as chief executive of Instacart in 2021, the grocery delivery start-up’s growth was cratering as its pandemic boom ebbed. The board of directors asked her to find new ways for the company to earn money. Ms. Simo, a former executive at Meta with experience in advertising, played to her strengths. […]
Read MoreCoco Gauff Says She’s ‘Ready’ for the Headiest Levels of Fame
The first thing Coco Gauff did after leaving the court in Arthur Ashe Stadium, with her first Grand Slam trophy in hand, was don a sponsor’s T-shirt proclaiming her as a champion. So it begins. Gauff has been in the glaring lights of fame since she was a 15-year-old playing into the fourth-round at Wimbledon, […]
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