Tag: ads

Google Search will soon start showing ads on mobile

(Reuters) — Alphabet’s Google will begin featuring ads on the homepage of its smartphone app worldwide later this year, it said on Tuesday, giving the search engine a huge new supply of ad slots to boost revenue. Google will also start placing ads with a gallery of up to eight images in search results, potentially […]

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Google promises app developers more ad monetization options

Google today announced that app developers will soon be able to bid on a target return on ad spend (tROAS). Additionally, they will finally be able to develop and manage their own creatives. Google’s Marketing Live conference is next week, but today the company is announcing a few tidbits specific to app developers. It wouldn’t […]

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Original YouTube Premium Content Will Be Available for Free with Ads

Ahead of the launch of Apple TV+ streaming service, YouTube — the world’s largest video streaming platform — has announced a major change in its original programming strategy. The company will now offer its original content for streaming on the ad-support version of YouTube. Up until now, YouTube has kept its original content limited to […]

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Brave rolls out its own ads that pay users a 70% cut

Brave today rolled out Brave Ads, its digital advertising model, to desktop users in Canada, France, Germany, the U.K., and the U.S. That’s right — the ad-blocking browser is getting ads. Brave users can now earn its cryptocurrency Basic Attention Tokens (BAT) for viewing the browser’s built-in ads. To get the new feature, you’ll have […]

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Google killed 2.3 billion ‘bad ads’ in 2018, down 28% from 2017

Around this time of year, Google shares how many “bad ads” it killed the year before. And every year, the number grows. But not this time. “Bad ads” consist of any advertising that violates Google’s advertising policies, including ad fraud, phishing scams, and malware. That includes everything from a one-off accident to a coordinated action […]

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Adblock Plus is now 5 times faster at recognizing ads, uses 60% less CPU

Adblock Plus released version 3.5 of its ad-blocking tool today. After version 3.4 reduced memory usage by up to 50 percent, version 3.5 is now 5 times faster at recognizing ads and promises up to 60 percent less CPU usage. You can download the latest version here. Adblock Plus is the world’s most popular ad-blocking […]

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GM Quietly Erases Online Ad Already Pulled From Television

In a rare victory for television, General Motors was forced to pull one of its obnoxious “Real People” ads earlier this week after Ford, Toyota, and Honda cried foul over its claims. If you missed our earlier coverage, the gist was that GM stated Chevrolet was the more dependable brand by surprising rival owners — who […]

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Chrome’s ad blocker will go global on July 9

Google today announced that Chrome’s ad blocker is expanding across the globe starting on July 9, 2019. As with last year’s initial ad blocker rollout, the date is not tied to a specific Chrome version. Chrome 76 is currently scheduled to arrive on May 30 and Chrome 77 is slated to launch on July 25, […]

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Mozilla: Ad on Firefox’s new tab page was just another experiment

Some Firefox users yesterday started seeing an ad in the desktop version of the browser. It offers users a $20 Amazon gift card in return for booking your next hotel stay via Booking.com. We reached out to Mozilla, which confirmed the ad was a Firefox experiment and that no user data was being shared with […]

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Facebook will bring political ad transparency tools to India ahead of 2019 elections

As India inches closer to its general elections, Facebook announced today that it is bringing transparency to political ads on its platform in the country early next year. This would make India the fourth market — after the U.S., Brazil, and the U.K. — where Facebook offers users a disclaimer on political ads. Facebook began […]

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Lexus Lets Artificial Intelligence Write Car Commercial, Mild Weirdness Ensues

Automakers are obsessed with promoting high-tech concepts in an effort to prove to investors and the general public that they aren’t falling behind the times. While artificial intelligence remains the gold standard, what constitutes A.I. can get a little foggy. However, in the present, the term can be used to describe any machine that effectively mimics […]

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Chrome’s ad blocker will expand to sites with ‘abusive experiences’ in December

Google today announced Chrome is further cracking down on “abusive experiences” — buttons designed to intentionally mislead and trick users into taking action on the web. In December, with the release of Chrome 71, the browser’s ad blocker will cut off revenue for sites that still have these abusive experiences. Google last year joined the […]

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Adblock Plus update reduces memory usage by 50%

Adblock Plus released version 3.4 today. That version number might not seem significant, but the improvements are: Adblock Plus 3.4 reduces memory usage by 50 percent. Adblock Plus is the world’s most popular ad-blocking tool, having passed 100 million active users back in May 2016. The tool is available for Chrome, Firefox, Internet Explorer, Safari, […]

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Alphabet revenue grows 21% to $33.7 billion for Q3 2018, but shares slips

(Reuters) — Google parent Alphabet on Thursday reported slower third-quarter revenue growth than analysts had expected, with ad sales barely topping estimates and other revenue missing forecasts, sending shares down more than 4 percent after hours. Rising expenses also brought down the company’s operating margin to 25 percent from 28 percent a year ago. The […]

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Racists Are Peddling Fake Nike Coupons for ‘People of Color’

In the few days since Nike dropped its Colin Kaepernick ad, we’ve seen pissed-off MAGA bros incinerate their own sneakers, Trump angrily weigh in, and a Louisiana mayor try to ban (then un-ban) Nike products from his city’s rec centers. Now, unfortunately, it looks like we’ve reached the “racist 4Chan hoax” phase of this godforsaken […]

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ProBeat: I’m sorry for intrusive ads

As always, I considered writing about a lot of topics for my column this week. I wanted to talk about Chrome’s 10-year anniversary, how many smartphone cameras is too many smartphone cameras, or that Jack seems eerily quiet about Twitter finally banning Alex Jones. Instead, I feel I have to say something about this: VentureBeat […]

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