Tag: Activision Blizzard

Bungie-Activision divorce analysis: Royalties, underperformance, and Destiny 3

Bungie and Activision shocked the gaming world Thursday when the companies announced that they were no longer working together on the Destiny franchise. Activision would no longer publisher the series, including the ongoing Destiny 2. Bungie is now going it alone, and analysts are chiming in with how this could impact both companies. It’ll have […]

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Blizzard and NetEase extend Chinese publishing deal for Hearthstone, Overwatch, and more

Blizzard and NetEase have made a deal to continue their Chinese publishing partnership through 2023, according to GameDaily.biz. NetEase, itself headquartered in China, publishes Blizzard’s games in that county. This includes hits like Hearthstone, Overwatch, World of Warcraft, StarCraft II, and Diablo III. The partnership began in 2008. The Chinese game industry is worth about […]

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Destiny and Bungie are breaking up with Activision

Bungie is ending its partnership with publisher Activision, according to a report from Kotaku and confirmed by the publisher and the studio. The former Halo developer will now fully control the Destiny franchise, including the ongoing Destiny 2. Activision had published both games. Activision and Bungie have sent a shared statement to GamesBeat: “Today, we’re announcing […]

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Activision Blizzard makes three new major leadership appointments

Activision Blizzard has made appointments for three leadership positions, with all of them coming from within the company. Activision Blizzard is one of the biggest gaming companies in the world. It publishes giant hits like Call of Duty and owns Overwatch and World of Warcraft developer Blizzard. It also owns Candy Crush Saga studio King. […]

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Activision Blizzard plans to fire its chief financial officer

Activision Blizzard fell nearly 1 percent in after-hours trading today as the company filed a regulatory announcement saying that it plans to fire Spencer Neumann, the company’s chief financial officer. Activision Blizzard, the parent company whose divisions make the popular Overwatch and Call of Duty video games, did not specify the reason for the expected […]

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Drilling deep on how to monetize esports

Monetizing esports is still a work in progress. The idea of watching people get paid to play games seemed far-fetched not long ago. But market researcher Newzoo estimates that 165 million esports enthusiasts are now watching esports, with that number expected to reach 250 million by 2021. Occasional viewers will drive those numbers to 557 […]

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How Europe’s Rewired GG fund will invest $57 million in esports

A couple of weeks ago, European esports organization Team Vitality has raised €20 million, or $22.7 million, in an investment from entrepreneur Tej Kohli. That was part of a larger commitment by Kohli, through his Rewired GG fund, to invest €50 million, or $57 million, in esports startups. Team Vitality said it believes the investment was the […]

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Call of Duty World League levels up its esports competition with 5v5 combat

The Call of Duty World League (CWL) kicked off its esports season this weekend in Las Vegas. And this year, the competitors will play Call of Duty: Black Ops 4 multiplayer in five players against five players 5v5 combat, with all of it broadcast on MLG. The event is expected to draw 12,000 to 15,000 […]

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Crash Team Racing is next on the remake circuit

Activision Blizzard announced Crash Team Racing: Nitro-Fueled at The Game Awards tonight in Los Angeles. It’s a remake of the franchise’s original kart racing game. It’s coming out on June 21 for PlayStation 4, Xbox One, and Switch. 2019 will also mark the original’s 20th anniversary. The publisher has found success in modernizing the classic mascot […]

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The FTC saunters into the loot box fight

This time 12 months ago, loot boxes were the biggest story in the video game business . But now, even though they are still in some games, they already feel like a relic of the past. So naturally, here comes the Federal Trade Commission. The FTC is promising to look into the effects of loot boxes […]

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Activision Blizzard hits Q3 earnings but spooks investors with weak Q4 forecast

Investors seem prone to be spooked about Activision Blizzard‘s earnings these days. Activision Blizzard reported results for the third fiscal quarter ended September 30 that exceeded analysts’ expectations on Thursday, but the stock fell 8 percent in after-hours trading because the company was cautious about its guidance for the all-important fourth fiscal quarter. The Santa […]

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King’s Candy Crush Friends drives franchise to 262 million monthly active players

Activision Blizzard‘s King mobile games division had 262 million monthly active users in the third fiscal quarter ended September 30, reported in its earnings report today. Launched in October, Candy Crush Saga Friends reached the top of the iPhone download charts in 93 countries within three weeks, the company said. Overall, Activision Blizzard had 345 million […]

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How esports can use new monetization models to reach new heights (VB Live)

Money is pouring into esports and companies are taking note. In this special VB Live event, our panel of experts will discuss traditional monetization methods, and more importantly, new approaches to engaging audiences and driving esports revenue, and more.  Register here for free. In 2017, the esports audience boomed, reaching 143 million viewers both live […]

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Call of Duty Companion App gives you personalized stats

Red Dead Redemption 2 isn’t the only new game with a companion app. Activision is launching one for Call of Duty that works with Black Ops 4 and WWII. This app is available for iOS and Android as a free download. While it provides news about the franchise and updates about what your friends are […]

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Call of Duty esports draws on NFL knowledge with Johanna Faries hire

Activision Blizzard announced today that it has hired Johanna Faries as the new head of product for Call of Duty esports. Faries last served as an executive in the NFL. Faries worked at the NFL for 11 years. She served as the vice president of marketing strategy and fan development from 2013 to June. After that, she […]

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Call of Duty: Black Ops 4 matches WWII’s first weekend, PC and digital sales rise

Activision Blizzard announced today that Call of Duty: Black Ops 4 made $500 million during its first weekend. The first-person shooter released for PlayStation 4, Xbox One, and PC on October 12. That’s actually the same amount that last year’s Call of Duty, WWII, made in its opening weekend. But Activion Blizzard also notes that […]

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How Call of Duty: Black Ops 4’s Zombies mode is social, deep, and customizable

If Call of Duty‘s new battle royale mode is accessible, then the Zombies experience is hardcore. You have to love dying over and over to get good at Zombies, as I learned in some play sessions at an Activision event. And this time around, Activision’s Treyarch studio went all out in making a new Zombies […]

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Dan Bunting interview — How Treyarch built battle royale into Call of Duty: Black Ops 4

Dan Bunting has worked at Treyarch for 15 years, and he picked a heck of a time to become the co-head of the Activsion-owned Call of Duty studio. As Mark Lamia moved up to become studio chairman, Bunting and his cohorts took charge of making the next installment in the multibillion-dollar Call of Duty franchise: […]

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Blizzard is selling a Lego Bastion model right now

With the power of Lego and Blizzard combined, some hot new Overwatch merchandise is upon us. Blizzard is now selling the Lego Omnic Bastion set, which has 182 pieces. Lego Omnic Bastion is $25, and you can order it now through Blizzard’s online store. If you are attending the upcoming BlizzCon fan gathering, you’ll also […]

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