Tag: AARP

Older People Are Ignored and Distorted in Ageist Marketing, Report Finds

Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population, would seem to be a prime target for advertisers. Instead, the demographic is shunned and caricatured in marketing images, perpetuating unrealistic stereotypes and contributing to age discrimination, according to a new report. More than a […]

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A New Wave of Caregivers: Men

Third of three articles. Read the first article, on paid family leave, here, and the second, on state child support, here. When you hear the word “caregiver,” what image comes to mind? Most likely it is a woman in her 40s — someone tucking her children in with a phone call to her aging mother […]

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VR can help meet the challenges of an aging population

By 2035, as baby boomers age, the elderly will outnumber children for the first time in U.S. history. It is a demographic curiosity that will similarly play out around the world as populations lean increasingly elderly leading up to 2030, by which time every baby boomer in the planet will be over 65. It should […]

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Older People Need Rides. Why Aren’t They Using Uber and Lyft?

Martin Gerstell treasures his Thursday morning volunteer stint at the National Gallery of Art, where he fields questions at the main information desk. He patiently responds when visitors ask about the current exhibits, whether the paintings are real, where the bathrooms are. Usually, fellow volunteers give him a ride from his assisted living residence in […]

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What to Know When Choosing Cremation

Americans are increasingly choosing cremation over burial, making it the new norm for end-of-life practices, a funeral industry report finds. Demand for cremation — the disposal of a body using flame or heat — continues to outpace that for traditional burial, says the National Funeral Directors Association’s 2019 report on cremation and burial. The cremation […]

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Discrimination Is Hard to Prove, Even Harder to Fix

When it comes to lawsuits alleging discrimination, the wheels of justice sometimes turn even more slowly than usual. “It’s a difficult process, more difficult than it needs to be,” said Jeff Vardaro, a civil rights attorney in Columbus, Ohio. These cases can become complex and expensive, and defendants and their attorneys have incentives to drag […]

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